Mon.Apr 02, 2012

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9 Key Points About Google+ Pages for Business for the B2B Marketer

KoMarketing Associates

Earlier this year, we began putting together a strategic recommendation for our clients on Google+ Pages for Business. This new solution blends elements of popular social media platforms like Facebook and Twitter with social sharing sites like Flickr and YouTube, integrating search engine optimization and marketing into the Google network of sites.

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Agile marketing meets TV

Biznology

(Photo credit: Wikipedia). I spend a lot of time speaking and consulting on agile marketing–what I wrote about a lot in Do It Wrong Quickly –and I often use the example of television commercials as the very antithesis of agile marketing, the epitome of old media. Agile marketing is all about experimentation, feedback, testing, data–just about the opposite of anything you can do with TV commercials.

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The Inbound Marketing Multiplier [Infographic]

Adobe Experience Cloud Blog

by Jason Miller Marketers often debate the merits of inbound marketing vs. outbound, but few discuss the added benefits you can achieve by combining both. A well rounded B2B marketing mix should include elements of both inbound and outbound marketing strategies. Combining the two can multiply the number of views you generate, dramatically increase sharing, and ultimately increase the number of potential customers who see your content.

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How to Blog: How Much Time Does It Take?

B2B Marketing Traction

If you’re thinking of blogging for your business, a very good question to ask is, “How much time will it take to write and publish a quality blog post?” It seems that many business marketers and others don’t consider the resource requirements of starting and maintaining a blog. A 2008 Technorati study showed that the blog abandonment rate was over 90%!

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Manufacturing Infographics for Content Marketing

Industrial Marketing Today

Infographics, short for information graphics are hot right now. It seems everyone is creating one these days. Infographics have been around for a while and are used to communicate complex concepts visually and easily. If done right, they can be very effective in content marketing for manufacturers and industrial companies. In the early stages of lead generation, you are primarily dealing with “suspects” – people who you have not yet qualified as prospects or leads.

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Is There a Way to Test an App's Functionality Without Paying to Publish It? [SnapApp FAQs]

SnapApp

Having to purchase something without actually trying it is oftentimes very inconvenient. This is because we want to be able to test out a product before spending money on it, right? Creating an app through SnapApp should therefore provide you with the opportunity to see what your getting before you buy it, and wait. it does! Read on to find out more about our platform, your customization options, and what you can and can't do before purchasing your app.

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Facebook Content Published Via Third-Party Tools Suffers 67% Fewer Likes [New Data]

Hubspot

Many social media marketers schedule content for Facebook through third-party APIs such as HootSuite or the HubSpot social media publisher. Our work days are spent monitoring and responding to our social media communities and strategizing how to optimize our business pages, generate leads, and grow reach -- manually uploading all our content daily would be far too time-consuming.

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Brands See Fan Engagement Drop in First Month of Facebook Timeline

readwrite

A pair of studies out this week confirm what the anecdotal evidence and rampant speculation we’ve been collecting for the month already suggested: The introduction of Timeline for brands has actually decreased fan engagement with companies on Facebook. Both studies seem to add more evidence to the case we have been building for most of the past month: Ultimately, Facebook users interact with brands on their own newsfeed and rarely, if ever, visit a company’s timeline.

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8 Frequently Missed Lead Gen Opportunities for Your Homepage

Hubspot

This is a guest post written by Mike Lieberman, president of Square 2 Marketing , a gold-level HubSpot agency partner. He is also the co-author of the new book, Fire Your Sales Team Today! Let’s face it: while most businesses have a website, more often than not, that site isn’t optimized to generate leads. Research shows that 78% of people conduct product research online , and nearly all of those people will decide whether or not to stay on your site within the first few seconds of a

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Solutions to Staffing Problems Critical for Small Agency Growth [Industry Report]

Hubspot

Today, HubSpot released its first ever State of the Online Marketing Services Industry report. This report provides an in-depth look at the biggest challenges facing marketing agencies today, as well as insights into what business processes are being leveraged by those agencies with the best revenue growth and client retention numbers. A portion of the report sought to understand the makeup of the industry from an agency-size perspective.