Sun.Feb 19, 2012

Client Bridge

Trending Sources

The social media measurement smackdown

grow - Practical Marketing Solutions

Last week I was involved in what one tweeter characterized as an “ROI smackdown.” ” I was speaking on a panel for Social Media Week New York when one of my fellow panelists said “This ROI stuff is just a bunch of crap. I’m so tired of it. You can’t measure what you’re doing and people should not even try.” ” I began to twitch. That’s $12,000.

How to Get the CEO to Support Your Next Marketing Plan

B2B Lead Generation Blog

Tweet On the way home from the MarketingSherpa Email Marketing Summit, I caught up with one our clinic coaches, Craig Mullenbach.  A Program Manager for MECLABS, Craig used his decade-plus years of experience in lead-generation and content strategy to help attendees at the event. But he often felt like his hands were tied. ” I feel his pain. They could care less about clicks or responses.

Plan 77

Does Social Media Deliver More Traffic Than Email?

It's All About Revenue

by Jesse Noyes | Tweet this There’s a lot of speculation about whether social media’s explosive growth threatens email marketing. Perform a Google search on the subject and it might lead you to think the two are viscous enemies locked in mortal combat. So we decided to look at the data to see whether social referrals are driving more traffic to brands’ websites and landing pages.

Customers Aren't Spoiled Brats. They Just Want What They Always Did - And Now They Can Tell the World

Cloud Potential

There's a lot of talk going around marketing circles lately, positing that today's customers have become spoiled brats, expecting everything "now," and throwing a major, public tantrum when they don't get what they want. think this is completely false, and just another example of marketing and management hubris. In fact, one could say that managers and marketers are behaving more like spoiled brats than their customers are. read more. Customer Experience

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

Preemptive Strikes: A Highly Effective Sales Strategy for Dealing With Bad-Mouthing Competitors

Jill Konrath's Fresh Sales Strategies Blog

What a brilliant sales strategy! That's exactly what came to mind when I saw Rick Santorum's new television ad. But before you watch it, a little background: If you follow American politics, you know that Mitt Romney's status as the "presumptive" Republican presidential nominee recently came to a screeching halt. But just a few weeks earlier, Newt Gingrich had been the frontrunner. The setting?