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| | CLIENT BRIDGE
FEBRUARY 16, 2012 Getting the Most Out of Tradeshow Marketing
Skyline Exhibits , a maker of tradeshow and event exhibits, held a webinar yesterday titled "What's Working in Exhibitiing", intended to give marketers advice for increasing the effectiveness of their participation in tradeshows. Below are some of the highlights from the presentation. How are Exhibitors Increasing Results? Pre-Show Marketing 26%. Selecting Shows and Spaces 23%. Exhibit Design 14%. Lead Management 12%. Booth Staffing 4%. How are Exhibitors Stretching Budgets? Exhibit Only at the Right Shows 29%. Booth Staffing Savings 23%. Save on Shipping 9%. Show Selection. Budgeting Cuts.