How to Define Buyer Personas for Inbound Marketing and Selling
APRIL 28, 2014
What are buyer personas? Buyer personas are the model example of an "ideal customer". This might include demographic, psychographic and behavior data that helps marketers and sales people to better understand the roles, goals and challenges that motivate them to make buying decisions. How to define a buyer persona. There is no one set way to create a buyer persona. Why criteria was important?
INFOGRAPHIC: Social Sharing - B2B vs. B2C
OCTOBER 22, 2012
Figuring out how and when your company should share on social media can be as difficult as figuring out what to share. study by Compendium also showed significant differences in what works with social sharing between B2B and B2C companies. From Compendium, here's an infographic on what works for social sharing. View Original Article
Blogging for Business - It's Role In Attracting Target Buyers
MAY 27, 2014
When target customers are ready to buy, do they consider your company? This is a key question for any business. reasonable resolution to this question is critical for BtoB companies who serve a defined target market. Most companies do not have a good handle on the answer because they don''t know what they don''t know. The best value for the investment. Why is this important?
INFOGRAPHIC: The Importance of Email Marketing
MAY 17, 2013
Email marketing has been around for quite awhile, and will continue to be an important part of a business marketing strategy. From ProMarketing Leads, here''s an infographic about how email marketing has evolved with technology. View Original Article
150 Content Marketing Tips
Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.
INFOGRAPHIC: The Cost of Bad Customer Service in the Social Media Era
APRIL 22, 2013
Some see customer service strictly as a business expense, but companies that provide great customer service can actually add to their bottom line. From Help Scout, here''s an infographic that looks at how customer service in the social media era can impact on customer loyalty and business growth. View Original Article
INFOGRAPHIC: A 12-Month Plan for Social Media Success
FEBRUARY 8, 2013
From MarketingProfs and Intuit, here's an infographic that breaks down the daunting task of building a social media presence for a small business into a twelve month plan with specific, quarterly goals. First Quarter : Take social media inventory. Second Quarter : Work on relationships. Third Quarter : Integrate everything. Fourth Quarter : Look backward, then forward. View Original Article
Download a Free Copy of Sales 2.0 for Dummies
FEBRUARY 24, 2011
Sales 2.0 is about the shift that has taken place in Sales and Marketing as a result of the rapidly changing ways customer relationships are managed via the Web. This free book (you may download a.pdf or request a paper copy) is an introduction to the key concepts of Sales 2.0 and associated Web-base technologies. The book was the result of surveying over 2000 sales and marketing professionals. It includes metrics on lead quality, lead quantity, opportunity prioritization, and key steps for improving your numbers. Download Sales 2.0 for Dummies
Misconceptions of B2B Marketing
APRIL 25, 2013
B2B marketing has only recently risen to a whole new level with advancements in online targeting, display advertising, and marketing automation. But despite the recent advancements and opportunities within business-to-business marketing, it can still be difficult to understand what drives success. From MarketingProfs, here are seven misconceptions about what makes for successful B2B marketing and how to avoid them. Last-click measurement provides an accurate picture of where your marketing dollars are working" In fact, an average buyer interacts with a brand 4.3 View Original Article
The Importance of Setting Up Closed-Loop Reporting
JUNE 30, 2014
Setting up closed loop reporting allows you to track your key marketing and sales metrics in order to identify what marketing programs are contributing to leads, opportunities and sales. The reporting system consists of two main components: marketing software, for lead generation and advanced analytics, and a CRM (customer relationship management) system, to track and measure sales activities.
Content Marketing 2016: Staffing, Measurement, and Effectiveness
We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.
Ideas For Content Marketing
APRIL 11, 2013
High quality, engaging, sharable content can allow your brand to be seen by the world within minutes. Ten years ago, that would have cost hundreds of thousands of dollars. If you don’t have a content marketing strategy, you are losing business to your competition. From Search Engine Journal, here are 20 content marketing ideas. Interview Industry Leaders - great source for engaging your audience. Conduct a Survey - use online survey platforms and gather important data for free. Report News in Your Industry - summarize webinars, whitepapers, industry events or books. View Original Article
Using Apple's Marketing Techniques
MARCH 10, 2011
What makes Apple so special? A big part of it is how they market their products. Below are some of their methods that you can borrow to create your own loyal market, eager for your every offering. Apple puts their customers first User experience is Apple's top goal. They go out of their way to curate every aspect of the customer's experience with their products. Deliver more than promised.
Does your company's Web presence differentiate your company from the competition?
MAY 28, 2014
An interesting question and one that has significant impact on your company''s ability to grow. The Web offers extensive opportunities to grow your business but it isn''t magic, it is a tool. Like all tools you have to understand how it works and use it with skill to get the desired results. Most BtoB companies have a website and have made an effort to attract prospective customers to their site.
Study: How Much of Your Content Marketing Is Effective?
745 marketers told us how effective their content marketing is. Here's what we learned.
INFOGRAPHIC: Small Business Guide to Mobile Marketing
FEBRUARY 25, 2013
Half of all U.S. online searches happen on a mobile devices. Understanding mobile marketing is crucial for small businesses. From Heyo, here's an infographic of mobile marketing trends for small businesses. View Original Article
How to Set SMART Marketing Goals
APRIL 29, 2014
Goals are powerful. They motivate us, keep us accountable and always push us to get better. However, many people set goals that arent'' realistic or measureable. Try using the SMART goals framework for setting more effective goals for yourself and your business. SMART is an acronym standing for: Specific - target a specific outcome for achievement. Make sure goals are attainable.
INFOGRAPHIC: Social Media Marketing by the Numbers
AUGUST 22, 2011
From Mashable, here's an infographic of the surprisingly large numbers behind social media, and the opportunity for marketing that brings. View Original Article
Nurturing Leads with a Business Blog
MAY 16, 2013
Blog content makes excellent social media fodder and is naturally discoverable through search engines, so it can be a great way to attract new visitors and prospects to your website. But blogging can also have a significant impact in the closing stage of selling. From Hubspot, here are eleven ways to use your business blog to nurture leads. Implement Smart Calls-to-Action (CTAs) Automatically display different CTAs to different visitors based on information you''ve already collected about them in your contacts database. Weave subtle product mentions into your blog content when appropriate.
HubSpot Reveals New Tools to Accelerate Sales
SEPTEMBER 16, 2014
With a marketing reach of over a million people and over 8000 customers, HubSpot has played a huge role in the evolution and adoption of Inbound Marketing. As defined by Wikipedia, “Inbound marketing refers to marketing activities that bring visitors in, rather than marketers having to go out to get prospect''s attention. An Insiders Look at HubSpot’s New CRM Tools. Recording optional.).
Staffing and Launching Your Content Marketing Program
Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.
INFOGRAPHIC: Anatomy of Content Marketing
JUNE 14, 2013
Quality content in the form of blogs, social media posts, search-optimised articles and so on is a driving factor in attracting new customers and building brand loyalty. From ContentPlus, here''s an infographic about how successful content marketing can help businesses grow online. -. View Original Article
Social Media Trends for 2013
FEBRUARY 7, 2013
On his blog, Jeff Bullas has a list of six social media trends to keep an eye on in 2013 to ensure your marketing and communication is effective. Social Content is the New King" Content is the foundation and cornerstone of social media marketing efforts. In 2013, we will see more content marketing tools. Search and content will be increasingly integrated and intertwined. View Original Article
INFOGRAPHIC: The Impact of Online Reviews
MAY 18, 2012
A recent survey by American Express found that U.S. small businesses can still count on word-of-mouth as a top way for shoppers to find them, followed closely by the Internet. From Milo, here's an infographic that explains how valuable online reviews (word-of-mouth on the Internet) can be for local businesses. View Original Article
INFOGRAPHIC: Marketing Metrics that Matter
MAY 24, 2013
Compiling data is relatively easy, but many marketing metrics are not actionable and can lead to misinformed business decisions. From GoodData, here''s an infographic about which marketing metrics deserve attention and which are safe to let go. View Original Article
Marketing Optimization Toolkit: The Science behind Marketing Analytics
Marketers are well-versed in the art and science of optimization.
Content Marketing Checklist
JUNE 28, 2012
Sonia Simone on CopyBlogger defines content marketing as communicating with potential customers in a way that A) an audience actually enjoys paying attention to, and B) demonstrates to that audience that you would be a good person to do business with. But defining content marketing is easier than executing a content marketing campaign. CopyBlogger has a 10-step checklist for a successful content marketing program. Don't Build on Rented Land" Where will your content live and how will the audience get to it? Keep in mind that Facebook, Twitter and Google+ are not platforms/domains you control.
A Visual Reminder from Matt Cutts That Body Content Matters
MAY 7, 2014
Below is a short video from Matt Cutts at Google talking about the importance of body content. Many SEOs, especially in the "old days" put most of their emphasis on the "Head" of the document such as: Meta description. Meta keywords. Page titles. Headers. However, as discussed in the video if the body content doesn''t match the head, then Google is not likely to show your content.
INFOGRAPHIC: The Evolution of Modern Marketing Automation
MARCH 15, 2013
The introduction of marketing automation technology has provided a way for marketers to spread their word across an ever-increasing variety of channels. From Marketo, here's an infographic about how advances in radio, television, the internet, social media, and the arrival of marketing automation technology has paved the way for modern marketing as we know it today. View Original Article
Content Marketing Lessons
MAY 30, 2013
The Content Marketing Institute offers ten content marketing strategy lessons gleaned from the last 15 years. There is no silver bullet." Every content marketing plan is different and unique, because the mixture of communicating what your business offers, delivering on your customers’ informational needs, and sharing your own corporate story is impossible to duplicate. You can play offense or defense." You can "impose your will" as CMI did by repeatedly using the term "content marketing" or Hubspot did with the term "inbound marketing". Content marketing is the great equalizer."
Content Marketing Playbook: Strategy and Roadmap
Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.
Webinar: How to Increase Content Marketing Production by 300%
JUNE 25, 2013
Below is a video case study of content marketing in action. MarketingSherpa interviews marketing director Eric Webb from McGladrey and they discuss their content strategy and results. well-crafted content strategy and implementation can perhaps be more valuable to your business than any other marketing tactic. And it provides the the much needed fuel for effective social media marketing
VIDEO: Making Your Brand Stand Out with Social Media
JUNE 11, 2013
In this video from Entrepreneur.com, Shira Lazar, host of YouTube''s What''s Trending , advises that companies be authentic and speak directly to their core demographics when extending their brands to social media. View Original Article
INFOGRAPHIC: Social Media Advertising
JUNE 3, 2013
Social media ad revenues are expected to grow to $11 billion dollars by the year 2017. The reason is that social ads reach the audience in which you’ve invested a lot of money and time into nurturing. From Salesforce, here''s an infographic of the current state of the social ads ecosystem. View Original Article
INFOGRAPHIC: Social Media Strategy
APRIL 5, 2013
Social media has become more and more important to organizations, yet many small to mid-sized companies are still lagging behind when it comes to the development and implementation of their social media strategies. From Social Media Explorer, here''s an infographic with an eight step approach to social media strategy. View Original Article
B2B Marketing Trends for 2016
25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.
INFOGRAPHIC: Businesses Still Fail at Social Marketing
JANUARY 28, 2013
While 91% of online adults use some form of social media, only 22% of businesses have a social media manager dedicated to maintaining their brand online. From uberVU, here's an infographic that shows how businesses are still failing to grasp the importance of social media marketing. View Original Article