Beginner's Guide to Choosing an Internet Marketing Vendor for Small Business
FEBRUARY 23, 2016
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INFOGRAPHIC: The Importance of Email Marketing
MAY 17, 2013
Email marketing has been around for quite awhile, and will continue to be an important part of a business marketing strategy. From ProMarketing Leads, here''s an infographic about how email marketing has evolved with technology. View Original Article
How to Define Buyer Personas for Inbound Marketing and Selling
APRIL 28, 2014
What are buyer personas? Buyer personas are the model example of an "ideal customer". This might include demographic, psychographic and behavior data that helps marketers and sales people to better understand the roles, goals and challenges that motivate them to make buying decisions. How to define a buyer persona. There is no one set way to create a buyer persona. Why criteria was important?
Does your company's Web presence differentiate your company from the competition?
MAY 28, 2014
An interesting question and one that has significant impact on your company''s ability to grow. The Web offers extensive opportunities to grow your business but it isn''t magic, it is a tool. Like all tools you have to understand how it works and use it with skill to get the desired results. Most BtoB companies have a website and have made an effort to attract prospective customers to their site.
A Content Formula for Complex B2B Organizations
Content Marketing is essential for anyone who wants continued success and growth.
Ideas For Content Marketing
APRIL 11, 2013
High quality, engaging, sharable content can allow your brand to be seen by the world within minutes. Ten years ago, that would have cost hundreds of thousands of dollars. If you don’t have a content marketing strategy, you are losing business to your competition. From Search Engine Journal, here are 20 content marketing ideas. Interview Industry Leaders - great source for engaging your audience. Conduct a Survey - use online survey platforms and gather important data for free. Report News in Your Industry - summarize webinars, whitepapers, industry events or books. View Original Article
How to Set SMART Marketing Goals
APRIL 29, 2014
Goals are powerful. They motivate us, keep us accountable and always push us to get better. However, many people set goals that arent'' realistic or measureable. Try using the SMART goals framework for setting more effective goals for yourself and your business. SMART is an acronym standing for: Specific - target a specific outcome for achievement. Make sure goals are attainable.
INFOGRAPHIC: The Cost of Bad Customer Service in the Social Media Era
APRIL 22, 2013
Some see customer service strictly as a business expense, but companies that provide great customer service can actually add to their bottom line. From Help Scout, here''s an infographic that looks at how customer service in the social media era can impact on customer loyalty and business growth. View Original Article
INFOGRAPHIC: What You Should Know about Content Marketing
MAY 15, 2013
From Edge Media, here''s an infographic that covers every aspect of content marketing including: What is content marketing? What makes good content? What are the benefits of content? Content market vs. advertising. Myths about content marketing. View Original Article
B2B Marketing Trends for 2016
25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.
The Importance of Setting Up Closed-Loop Reporting
JUNE 30, 2014
Setting up closed loop reporting allows you to track your key marketing and sales metrics in order to identify what marketing programs are contributing to leads, opportunities and sales. The reporting system consists of two main components: marketing software, for lead generation and advanced analytics, and a CRM (customer relationship management) system, to track and measure sales activities.
INFOGRAPHIC: Marketing Automation
JUNE 7, 2013
From Pardot, here''s an infographic that explains how marketing automation takes average marketers to the next level. View Original Article
Misconceptions of B2B Marketing
APRIL 25, 2013
B2B marketing has only recently risen to a whole new level with advancements in online targeting, display advertising, and marketing automation. But despite the recent advancements and opportunities within business-to-business marketing, it can still be difficult to understand what drives success. From MarketingProfs, here are seven misconceptions about what makes for successful B2B marketing and how to avoid them. Last-click measurement provides an accurate picture of where your marketing dollars are working" In fact, an average buyer interacts with a brand 4.3 View Original Article
INFOGRAPHIC: A 12-Month Plan for Social Media Success
FEBRUARY 8, 2013
From MarketingProfs and Intuit, here's an infographic that breaks down the daunting task of building a social media presence for a small business into a twelve month plan with specific, quarterly goals. First Quarter : Take social media inventory. Second Quarter : Work on relationships. Third Quarter : Integrate everything. Fourth Quarter : Look backward, then forward. View Original Article
Download a Free Copy of Sales 2.0 for Dummies
FEBRUARY 24, 2011
Sales 2.0 is about the shift that has taken place in Sales and Marketing as a result of the rapidly changing ways customer relationships are managed via the Web. This free book (you may download a.pdf or request a paper copy) is an introduction to the key concepts of Sales 2.0 and associated Web-base technologies. The book was the result of surveying over 2000 sales and marketing professionals. It includes metrics on lead quality, lead quantity, opportunity prioritization, and key steps for improving your numbers. Download Sales 2.0 for Dummies
The Rise of the Customer Marketer
Explore the changes taking place in customer marketing from the perspective of customer marketers themselves.
INFOGRAPHIC: Steps to Successful Content Marketing
MAY 22, 2013
As marketing departments come to own more of the buyer cycle, a greater emphasis is being put on inbound marketing techniques. From Ledger Bennett, here''s an infographic with a 10 step framework for implementing a content marketing strategy. View Original Article
Using Apple's Marketing Techniques
MARCH 10, 2011
What makes Apple so special? A big part of it is how they market their products. Below are some of their methods that you can borrow to create your own loyal market, eager for your every offering. Apple puts their customers first User experience is Apple's top goal. They go out of their way to curate every aspect of the customer's experience with their products. Deliver more than promised.
INFOGRAPHIC: How to Promote Blog Posts
JANUARY 25, 2013
A well crafted blog post won't benefit you much if no one sees it. From Launch Grow Joy, here's an infographic with 30 (mostly free) ways to promote blog posts. View Original Article
INFOGRAPHIC: Online Marketing Content
MARCH 11, 2013
From Content Crossroads, here's an infographic that looks at the past, present and future of content marketing, in terms of form, channels and strategies. View Original Article
Six Key Steps to Successful Marketing Automation Adoption
Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.
INFOGRAPHIC: Anatomy of Content Marketing
JUNE 14, 2013
Quality content in the form of blogs, social media posts, search-optimised articles and so on is a driving factor in attracting new customers and building brand loyalty. From ContentPlus, here''s an infographic about how successful content marketing can help businesses grow online. -. View Original Article
INFOGRAPHIC: Social Media Marketing by the Numbers
AUGUST 22, 2011
From Mashable, here's an infographic of the surprisingly large numbers behind social media, and the opportunity for marketing that brings. View Original Article
INFOGRAPHIC: The Impact of Online Reviews
MAY 18, 2012
A recent survey by American Express found that U.S. small businesses can still count on word-of-mouth as a top way for shoppers to find them, followed closely by the Internet. From Milo, here's an infographic that explains how valuable online reviews (word-of-mouth on the Internet) can be for local businesses. View Original Article
Content Marketing Checklist
JUNE 28, 2012
Sonia Simone on CopyBlogger defines content marketing as communicating with potential customers in a way that A) an audience actually enjoys paying attention to, and B) demonstrates to that audience that you would be a good person to do business with. But defining content marketing is easier than executing a content marketing campaign. CopyBlogger has a 10-step checklist for a successful content marketing program. Don't Build on Rented Land" Where will your content live and how will the audience get to it? Keep in mind that Facebook, Twitter and Google+ are not platforms/domains you control.
8 Ways to Create More Effective Lead Generation Programs
Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.
INFOGRAPHIC: Email vs. Facebook vs. App
JUNE 5, 2013
What is the best way to engage with your customers? In this infographic from Apptive, they compare email marketing to Facebook pages to native applications. View Original Article
Content Marketing Lessons
MAY 30, 2013
The Content Marketing Institute offers ten content marketing strategy lessons gleaned from the last 15 years. There is no silver bullet." Every content marketing plan is different and unique, because the mixture of communicating what your business offers, delivering on your customers’ informational needs, and sharing your own corporate story is impossible to duplicate. You can play offense or defense." You can "impose your will" as CMI did by repeatedly using the term "content marketing" or Hubspot did with the term "inbound marketing". Content marketing is the great equalizer."
INFOGRAPHIC: Marketing Metrics that Matter
MAY 24, 2013
Compiling data is relatively easy, but many marketing metrics are not actionable and can lead to misinformed business decisions. From GoodData, here''s an infographic about which marketing metrics deserve attention and which are safe to let go. View Original Article
INFOGRAPHIC: Small Business Guide to Mobile Marketing
FEBRUARY 25, 2013
Half of all U.S. online searches happen on a mobile devices. Understanding mobile marketing is crucial for small businesses. From Heyo, here's an infographic of mobile marketing trends for small businesses. View Original Article
A Blueprint for Content Marketing Success
84% of marketers plan to increase their content marketing spend over the next 5 years but less than half have any real confidence such content investments are paying off, based on a recent CEB survey.
INFOGRAPHIC: Digital Marketing Explained
NOVEMBER 30, 2012
From Pixaal, here's an infographic that gives an overview of digital marketing, including SEO, content marketing, search engine marketing, social media marketing and email marketing. View Original Article
Avoiding Blogging Pitfalls
MAY 31, 2011
Websites should make their guests feel at home, not trapped, bombarded or exploited. Afterall, mistreated visitors won't come back, which surely isn't the goal of many sites. Meeting visitor expectations, in terms of access and content, is the bare minimum of making them feel welcome. From Jonathan Bailey at BloggingPro, here are things to avoid if you want to make your guests feel welcome and willing to return. Excessive Advertising Avoid popups and popunders. Reasonable advertising that doesn't distract from the content is acceptable. Make it easy for them to get what they need.
Choosing the Best Social Media for Your Company
MARCH 29, 2011
Depending on a company's goals, resources, audience and bandwidth, one or more social platforms may be more effective than others. From David Murton at jeffbullas.com, here are tips on choosing the most effective social media platform for a company's marketing efforts. Goals First, define what you want to achieve. This could be more traffic, increased sales, or increased visibility. Ideally, these goals will overlap in that success with one ensures success with the others. Traffic Handling Consider the traffic levels of different social media sites. Twitter is around 190 million users.
HubSpot Reveals New Tools to Accelerate Sales
SEPTEMBER 16, 2014
With a marketing reach of over a million people and over 8000 customers, HubSpot has played a huge role in the evolution and adoption of Inbound Marketing. As defined by Wikipedia, “Inbound marketing refers to marketing activities that bring visitors in, rather than marketers having to go out to get prospect''s attention. An Insiders Look at HubSpot’s New CRM Tools. Recording optional.).
Why B2B Content Strategies Are Paramount for Generating Quality Leads
Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful.
SEO Tips for Small Budgets
FEBRUARY 16, 2011
From SEOBook.com, an excellent step-by-step guide for getting started with search engine optimization while keeping initial costs down. Find a Product - For most, this will be your company or your area of expertise. Keyword Tools - Google has a host of free keyword tools. Domain Registration and Web Hosting - Many choices here, but you should be able to get both for an annual cost of around $80. Link Research Tools - Again, many free tools exist that will do the job as well as enterprise level paid services. Link Tracking - $20/month is reasonable. Analytics Tools - Google Analytics is free.
SLIDESHOW: Clickable Calls-to-Action Tips
APRIL 18, 2013
Calls-to-action (CTA) motivate and direct your visitors to take a desired action, and as such, they are a critical inbound marketing tool. From the Hubspot blog, here''s a slideshow about CTA best practices. Use valuable and actionable copy on buttons like "Download Now" instead of "submit". Place CTAs above the fold within the visitor''s “eye path.”. Use bold, contrasting colors in your CTAs. Make your CTAs big and bold. Make your CTAs look “clickable” and button-like. Use CTAs that relate to the content on the existing page, or align with the buyer’s interests and needs.
INFOGRAPHIC: Email Marketing vs. Lead Nurturing
AUGUST 29, 2012
Isn’t lead nurturing just a fancy term for email marketing? No, says MarketStar. Here's an infographic on the differences between email marketing and lead nurturing, and how understanding the differences can help marketers have a greater impact. View Original Article
How to Define Your Funnel Stages & MQLs
JUNE 19, 2014
Successful Smarketing requires your sales and marketing team to work together by using the same definitions and sharing the same goals. One important aspect in this regard is developing a unified picture of the funnel including the terminology you use for each stage. How to Define Your Funnel Stages. Leads (or Information qualified leads). Marketing qualified leads. Sales qualified leads.
The B2B Marketer's Field Guide To Customer Engagement
Leverage customer engagement and advocacy to drive brand, demand and profitable growth.