INFOGRAPHIC: The Importance of Email Marketing
MAY 17, 2013
Email marketing has been around for quite awhile, and will continue to be an important part of a business marketing strategy. From ProMarketing Leads, here''s an infographic about how email marketing has evolved with technology. View Original Article
How to Define Buyer Personas for Inbound Marketing and Selling
APRIL 28, 2014
What are buyer personas? Buyer personas are the model example of an "ideal customer". This might include demographic, psychographic and behavior data that helps marketers and sales people to better understand the roles, goals and challenges that motivate them to make buying decisions. How to define a buyer persona. There is no one set way to create a buyer persona. Why criteria was important?
Nurturing Leads with a Business Blog
MAY 16, 2013
Blog content makes excellent social media fodder and is naturally discoverable through search engines, so it can be a great way to attract new visitors and prospects to your website. But blogging can also have a significant impact in the closing stage of selling. From Hubspot, here are eleven ways to use your business blog to nurture leads. Implement Smart Calls-to-Action (CTAs) Automatically display different CTAs to different visitors based on information you''ve already collected about them in your contacts database. Weave subtle product mentions into your blog content when appropriate.
Blogging for Business - It's Role In Attracting Target Buyers
MAY 27, 2014
When target customers are ready to buy, do they consider your company? This is a key question for any business. reasonable resolution to this question is critical for BtoB companies who serve a defined target market. Most companies do not have a good handle on the answer because they don''t know what they don''t know. The best value for the investment. Why is this important?
Ideas For Content Marketing
APRIL 11, 2013
High quality, engaging, sharable content can allow your brand to be seen by the world within minutes. Ten years ago, that would have cost hundreds of thousands of dollars. If you don’t have a content marketing strategy, you are losing business to your competition. From Search Engine Journal, here are 20 content marketing ideas. Interview Industry Leaders - great source for engaging your audience. Conduct a Survey - use online survey platforms and gather important data for free. Report News in Your Industry - summarize webinars, whitepapers, industry events or books. View Original Article
INFOGRAPHIC: Marketing Automation
JUNE 7, 2013
From Pardot, here''s an infographic that explains how marketing automation takes average marketers to the next level. View Original Article
Misconceptions of B2B Marketing
APRIL 25, 2013
B2B marketing has only recently risen to a whole new level with advancements in online targeting, display advertising, and marketing automation. But despite the recent advancements and opportunities within business-to-business marketing, it can still be difficult to understand what drives success. From MarketingProfs, here are seven misconceptions about what makes for successful B2B marketing and how to avoid them. Last-click measurement provides an accurate picture of where your marketing dollars are working" In fact, an average buyer interacts with a brand 4.3 View Original Article
INFOGRAPHIC: A 12-Month Plan for Social Media Success
FEBRUARY 8, 2013
From MarketingProfs and Intuit, here's an infographic that breaks down the daunting task of building a social media presence for a small business into a twelve month plan with specific, quarterly goals. First Quarter : Take social media inventory. Second Quarter : Work on relationships. Third Quarter : Integrate everything. Fourth Quarter : Look backward, then forward. View Original Article
Content Marketing 2016: Staffing, Measurement, and Effectiveness
We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.
Download a Free Copy of Sales 2.0 for Dummies
FEBRUARY 24, 2011
Sales 2.0 is about the shift that has taken place in Sales and Marketing as a result of the rapidly changing ways customer relationships are managed via the Web. This free book (you may download a.pdf or request a paper copy) is an introduction to the key concepts of Sales 2.0 and associated Web-base technologies. The book was the result of surveying over 2000 sales and marketing professionals. It includes metrics on lead quality, lead quantity, opportunity prioritization, and key steps for improving your numbers. Download Sales 2.0 for Dummies
INFOGRAPHIC: Steps to Successful Content Marketing
MAY 22, 2013
As marketing departments come to own more of the buyer cycle, a greater emphasis is being put on inbound marketing techniques. From Ledger Bennett, here''s an infographic with a 10 step framework for implementing a content marketing strategy. View Original Article
The Importance of Setting Up Closed-Loop Reporting
JUNE 30, 2014
Setting up closed loop reporting allows you to track your key marketing and sales metrics in order to identify what marketing programs are contributing to leads, opportunities and sales. The reporting system consists of two main components: marketing software, for lead generation and advanced analytics, and a CRM (customer relationship management) system, to track and measure sales activities.
Using Apple's Marketing Techniques
MARCH 10, 2011
What makes Apple so special? A big part of it is how they market their products. Below are some of their methods that you can borrow to create your own loyal market, eager for your every offering. Apple puts their customers first User experience is Apple's top goal. They go out of their way to curate every aspect of the customer's experience with their products. Deliver more than promised.
INFOGRAPHIC: How to Promote Blog Posts
JANUARY 25, 2013
A well crafted blog post won't benefit you much if no one sees it. From Launch Grow Joy, here's an infographic with 30 (mostly free) ways to promote blog posts. View Original Article
Study: How Much of Your Content Marketing Is Effective?
745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.
Does your company's Web presence differentiate your company from the competition?
MAY 28, 2014
An interesting question and one that has significant impact on your company''s ability to grow. The Web offers extensive opportunities to grow your business but it isn''t magic, it is a tool. Like all tools you have to understand how it works and use it with skill to get the desired results. Most BtoB companies have a website and have made an effort to attract prospective customers to their site.
INFOGRAPHIC: Online Marketing Content
MARCH 11, 2013
From Content Crossroads, here's an infographic that looks at the past, present and future of content marketing, in terms of form, channels and strategies. View Original Article
INFOGRAPHIC: Anatomy of Content Marketing
JUNE 14, 2013
Quality content in the form of blogs, social media posts, search-optimised articles and so on is a driving factor in attracting new customers and building brand loyalty. From ContentPlus, here''s an infographic about how successful content marketing can help businesses grow online. -. View Original Article
INFOGRAPHIC: Social Media Marketing by the Numbers
AUGUST 22, 2011
From Mashable, here's an infographic of the surprisingly large numbers behind social media, and the opportunity for marketing that brings. View Original Article
INFOGRAPHIC: The Impact of Online Reviews
MAY 18, 2012
A recent survey by American Express found that U.S. small businesses can still count on word-of-mouth as a top way for shoppers to find them, followed closely by the Internet. From Milo, here's an infographic that explains how valuable online reviews (word-of-mouth on the Internet) can be for local businesses. View Original Article
Content Marketing Checklist
JUNE 28, 2012
Sonia Simone on CopyBlogger defines content marketing as communicating with potential customers in a way that A) an audience actually enjoys paying attention to, and B) demonstrates to that audience that you would be a good person to do business with. But defining content marketing is easier than executing a content marketing campaign. CopyBlogger has a 10-step checklist for a successful content marketing program. Don't Build on Rented Land" Where will your content live and how will the audience get to it? Keep in mind that Facebook, Twitter and Google+ are not platforms/domains you control.
Content Marketing Lessons
MAY 30, 2013
The Content Marketing Institute offers ten content marketing strategy lessons gleaned from the last 15 years. There is no silver bullet." Every content marketing plan is different and unique, because the mixture of communicating what your business offers, delivering on your customers’ informational needs, and sharing your own corporate story is impossible to duplicate. You can play offense or defense." You can "impose your will" as CMI did by repeatedly using the term "content marketing" or Hubspot did with the term "inbound marketing". Content marketing is the great equalizer."
INFOGRAPHIC: Small Business Guide to Mobile Marketing
FEBRUARY 25, 2013
Half of all U.S. online searches happen on a mobile devices. Understanding mobile marketing is crucial for small businesses. From Heyo, here's an infographic of mobile marketing trends for small businesses. View Original Article
Staffing and Launching Your Content Marketing Program
Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.
INFOGRAPHIC: Digital Marketing Explained
NOVEMBER 30, 2012
From Pixaal, here's an infographic that gives an overview of digital marketing, including SEO, content marketing, search engine marketing, social media marketing and email marketing. View Original Article
Avoiding Blogging Pitfalls
MAY 31, 2011
Websites should make their guests feel at home, not trapped, bombarded or exploited. Afterall, mistreated visitors won't come back, which surely isn't the goal of many sites. Meeting visitor expectations, in terms of access and content, is the bare minimum of making them feel welcome. From Jonathan Bailey at BloggingPro, here are things to avoid if you want to make your guests feel welcome and willing to return. Excessive Advertising Avoid popups and popunders. Reasonable advertising that doesn't distract from the content is acceptable. Make it easy for them to get what they need.
HubSpot Reveals New Tools to Accelerate Sales
SEPTEMBER 16, 2014
With a marketing reach of over a million people and over 8000 customers, HubSpot has played a huge role in the evolution and adoption of Inbound Marketing. As defined by Wikipedia, “Inbound marketing refers to marketing activities that bring visitors in, rather than marketers having to go out to get prospect''s attention. An Insiders Look at HubSpot’s New CRM Tools. Recording optional.).
INFOGRAPHIC: Email vs. Facebook vs. App
JUNE 5, 2013
What is the best way to engage with your customers? In this infographic from Apptive, they compare email marketing to Facebook pages to native applications. View Original Article
INFOGRAPHIC: Marketing Metrics that Matter
MAY 24, 2013
Compiling data is relatively easy, but many marketing metrics are not actionable and can lead to misinformed business decisions. From GoodData, here''s an infographic about which marketing metrics deserve attention and which are safe to let go. View Original Article
Choosing the Best Social Media for Your Company
MARCH 29, 2011
Depending on a company's goals, resources, audience and bandwidth, one or more social platforms may be more effective than others. From David Murton at jeffbullas.com, here are tips on choosing the most effective social media platform for a company's marketing efforts. Goals First, define what you want to achieve. This could be more traffic, increased sales, or increased visibility. Ideally, these goals will overlap in that success with one ensures success with the others. Traffic Handling Consider the traffic levels of different social media sites. Twitter is around 190 million users.
SEO Tips for Small Budgets
FEBRUARY 16, 2011
From SEOBook.com, an excellent step-by-step guide for getting started with search engine optimization while keeping initial costs down. Find a Product - For most, this will be your company or your area of expertise. Keyword Tools - Google has a host of free keyword tools. Domain Registration and Web Hosting - Many choices here, but you should be able to get both for an annual cost of around $80. Link Research Tools - Again, many free tools exist that will do the job as well as enterprise level paid services. Link Tracking - $20/month is reasonable. Analytics Tools - Google Analytics is free.
INFOGRAPHIC: Email Marketing vs. Lead Nurturing
AUGUST 29, 2012
Isn’t lead nurturing just a fancy term for email marketing? No, says MarketStar. Here's an infographic on the differences between email marketing and lead nurturing, and how understanding the differences can help marketers have a greater impact. View Original Article
Content Marketing Playbook: Strategy and Roadmap
Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.
VIDEO: Future of Advertising
JUNE 26, 2012
What is the future of advertising? According to Story Worldwide, it's a lot like content marketing. In the video below, they explain their philosophy of "Brand Is Story". Creating narratives and publishing across all channels possible is how to share that story. Watch on YouTube
INFOGRAPHIC: Social Media Strategy
APRIL 5, 2013
Social media has become more and more important to organizations, yet many small to mid-sized companies are still lagging behind when it comes to the development and implementation of their social media strategies. From Social Media Explorer, here''s an infographic with an eight step approach to social media strategy. View Original Article
How to Set SMART Marketing Goals
APRIL 29, 2014
Goals are powerful. They motivate us, keep us accountable and always push us to get better. However, many people set goals that arent'' realistic or measureable. Try using the SMART goals framework for setting more effective goals for yourself and your business. SMART is an acronym standing for: Specific - target a specific outcome for achievement. Make sure goals are attainable.
YouTube Best Practices
DECEMBER 29, 2011
The YouTube Creator Playbook is a compilation of tips, best practices and strategies for building an audience on YouTube. View Original Article
B2B Marketing Trends for 2016
25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.