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Beginner's Guide to Choosing an Internet Marketing Vendor for Small Business

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Digital Marketing small business marketing

INFOGRAPHIC: The Importance of Email Marketing

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Email marketing has been around for quite awhile, and will continue to be an important part of a business marketing strategy. From ProMarketing Leads, here''s an infographic about how email marketing has evolved with technology. View Original Article

Small Business Marketing Strategies for 2016

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Every year, it’s important to reevaluate your marketing strategy in Houston. Everyone wants to stay on the cutting edge, but how can you, as a small business? We’re here to show to you 2016 is actually set-up very well for small businesses to join, and even innovate the current marketing best practices, and make a huge impact on your business' bottom line. small business marketing

How to Define Buyer Personas for Inbound Marketing and Selling

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What are buyer personas? Buyer personas are the model example of an "ideal customer". This might include demographic, psychographic and behavior data that helps marketers and sales people to better understand the roles, goals and challenges that motivate them to make buying decisions. How to define a buyer persona. There is no one set way to create a buyer persona. Why criteria was important?

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Nurturing Leads with a Business Blog

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Blog content makes excellent social media fodder and is naturally discoverable through search engines, so it can be a great way to attract new visitors and prospects to your website. But blogging can also have a significant impact in the closing stage of selling. From Hubspot, here are eleven ways to use your business blog to nurture leads. Implement Smart Calls-to-Action (CTAs) Automatically display different CTAs to different visitors based on information you''ve already collected about them in your contacts database. Weave subtle product mentions into your blog content when appropriate.

How to Set SMART Marketing Goals

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Goals are powerful. They motivate us, keep us accountable and always push us to get better. However, many people set goals that arent'' realistic or measureable. Try using the SMART goals framework for setting more effective goals for yourself and your business. SMART is an acronym standing for: Specific - target a specific outcome for achievement. Make sure goals are attainable.

INFOGRAPHIC: Social Sharing - B2B vs. B2C

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Figuring out how and when your company should share on social media can be as difficult as figuring out what to share. study by Compendium also showed significant differences in what works with social sharing between B2B and B2C companies. From Compendium, here's an infographic on what works for social sharing. View Original Article

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Ideas For Content Marketing

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High quality, engaging, sharable content can allow your brand to be seen by the world within minutes. Ten years ago, that would have cost hundreds of thousands of dollars. If you don’t have a content marketing strategy, you are losing business to your competition. From Search Engine Journal, here are 20 content marketing ideas. Interview Industry Leaders - great source for engaging your audience. Conduct a Survey - use online survey platforms and gather important data for free. Report News in Your Industry - summarize webinars, whitepapers, industry events or books. View Original Article

B2B Marketing Trends for 2016

INFOGRAPHIC: The Cost of Bad Customer Service in the Social Media Era

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Some see customer service strictly as a business expense, but companies that provide great customer service can actually add to their bottom line. From Help Scout, here''s an infographic that looks at how customer service in the social media era can impact on customer loyalty and business growth. View Original Article

INFOGRAPHIC: What You Should Know about Content Marketing

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From Edge Media, here''s an infographic that covers every aspect of content marketing including: What is content marketing? What makes good content? What are the benefits of content? Content market vs. advertising. Myths about content marketing. View Original Article

The Importance of Setting Up Closed-Loop Reporting

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Setting up closed loop reporting allows you to track your key marketing and sales metrics in order to identify what marketing programs are contributing to leads, opportunities and sales. The reporting system consists of two main components: marketing software, for lead generation and advanced analytics, and a CRM (customer relationship management) system, to track and measure sales activities.

INFOGRAPHIC: Marketing Automation

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From Pardot, here''s an infographic that explains how marketing automation takes average marketers to the next level. View Original Article

The B2B Demand Gen Marketing Playbook

Misconceptions of B2B Marketing

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B2B marketing has only recently risen to a whole new level with advancements in online targeting, display advertising, and marketing automation. But despite the recent advancements and opportunities within business-to-business marketing, it can still be difficult to understand what drives success. From MarketingProfs, here are seven misconceptions about what makes for successful B2B marketing and how to avoid them. Last-click measurement provides an accurate picture of where your marketing dollars are working" In fact, an average buyer interacts with a brand 4.3 View Original Article

INFOGRAPHIC: A 12-Month Plan for Social Media Success

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From MarketingProfs and Intuit, here's an infographic that breaks down the daunting task of building a social media presence for a small business into a twelve month plan with specific, quarterly goals. First Quarter : Take social media inventory. Second Quarter : Work on relationships. Third Quarter : Integrate everything. Fourth Quarter : Look backward, then forward. View Original Article

Download a Free Copy of Sales 2.0 for Dummies

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Sales 2.0 is about the shift that has taken place in Sales and Marketing as a result of the rapidly changing ways customer relationships are managed via the Web. This free book (you may download a.pdf or request a paper copy) is an introduction to the key concepts of Sales 2.0 and associated Web-base technologies. The book was the result of surveying over 2000 sales and marketing professionals. It includes metrics on lead quality, lead quantity, opportunity prioritization, and key steps for improving your numbers. Download Sales 2.0 for Dummies

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INFOGRAPHIC: Steps to Successful Content Marketing

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As marketing departments come to own more of the buyer cycle, a greater emphasis is being put on inbound marketing techniques. From Ledger Bennett, here''s an infographic with a 10 step framework for implementing a content marketing strategy. View Original Article

A Content Formula for Complex B2B Organizations

Using Apple's Marketing Techniques

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What makes Apple so special? A big part of it is how they market their products. Below are some of their methods that you can borrow to create your own loyal market, eager for your every offering. Apple puts their customers first User experience is Apple's top goal. They go out of their way to curate every aspect of the customer's experience with their products. Deliver more than promised.

INFOGRAPHIC: How to Promote Blog Posts

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A well crafted blog post won't benefit you much if no one sees it. From Launch Grow Joy, here's an infographic with 30 (mostly free) ways to promote blog posts. View Original Article

INFOGRAPHIC: Online Marketing Content

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From Content Crossroads, here's an infographic that looks at the past, present and future of content marketing, in terms of form, channels and strategies. View Original Article

INFOGRAPHIC: Anatomy of Content Marketing

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Quality content in the form of blogs, social media posts, search-optimised articles and so on is a driving factor in attracting new customers and building brand loyalty. From ContentPlus, here''s an infographic about how successful content marketing can help businesses grow online. -. View Original Article

Six Key Steps to Successful Marketing Automation Adoption

INFOGRAPHIC: Social Media Marketing by the Numbers

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From Mashable, here's an infographic of the surprisingly large numbers behind social media, and the opportunity for marketing that brings. View Original Article

INFOGRAPHIC: The Impact of Online Reviews

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A recent survey by American Express found that U.S. small businesses can still count on word-of-mouth as a top way for shoppers to find them, followed closely by the Internet. From Milo, here's an infographic that explains how valuable online reviews (word-of-mouth on the Internet) can be for local businesses. View Original Article

First Inbound Marketing.Now Inbound Selling?

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Things are changing so rapidly in the marketing space that you may not have even heard the term "inbound marketing" yet. Unless you are a HubSpot lead or customer, in which case you are plenty familiar. But now there is a new concept called Inbound Selling starting to emerge. Inbound Selling is utlizing strategies and tools to more effectively target your buyers, personalize your messages and content and sell in better alignment with the way modern buyers want to buy. In fact HubSpot has recently launch their new Inbound Sales Blog to cover the topic. More to come very soon on this topic

Content Marketing Checklist

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Sonia Simone on CopyBlogger defines content marketing as communicating with potential customers in a way that A) an audience actually enjoys paying attention to, and B) demonstrates to that audience that you would be a good person to do business with. But defining content marketing is easier than executing a content marketing campaign. CopyBlogger has a 10-step checklist for a successful content marketing program. Don't Build on Rented Land" Where will your content live and how will the audience get to it? Keep in mind that Facebook, Twitter and Google+ are not platforms/domains you control.

8 Ways to Create More Effective Lead Generation Programs

INFOGRAPHIC: Email vs. Facebook vs. App

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What is the best way to engage with your customers? In this infographic from Apptive, they compare email marketing to Facebook pages to native applications. View Original Article

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Content Marketing Lessons

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The Content Marketing Institute offers ten content marketing strategy lessons gleaned from the last 15 years. There is no silver bullet." Every content marketing plan is different and unique, because the mixture of communicating what your business offers, delivering on your customers’ informational needs, and sharing your own corporate story is impossible to duplicate. You can play offense or defense." You can "impose your will" as CMI did by repeatedly using the term "content marketing" or Hubspot did with the term "inbound marketing". Content marketing is the great equalizer."

INFOGRAPHIC: Marketing Metrics that Matter

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Compiling data is relatively easy, but many marketing metrics are not actionable and can lead to misinformed business decisions. From GoodData, here''s an infographic about which marketing metrics deserve attention and which are safe to let go. View Original Article

INFOGRAPHIC: Small Business Guide to Mobile Marketing

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Half of all U.S. online searches happen on a mobile devices. Understanding mobile marketing is crucial for small businesses. From Heyo, here's an infographic of mobile marketing trends for small businesses. View Original Article

Why B2B Content Strategies Are Paramount for Generating Quality Leads

INFOGRAPHIC: Digital Marketing Explained

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From Pixaal, here's an infographic that gives an overview of digital marketing, including SEO, content marketing, search engine marketing, social media marketing and email marketing. View Original Article

Avoiding Blogging Pitfalls

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Websites should make their guests feel at home, not trapped, bombarded or exploited. Afterall, mistreated visitors won't come back, which surely isn't the goal of many sites. Meeting visitor expectations, in terms of access and content, is the bare minimum of making them feel welcome. From Jonathan Bailey at BloggingPro, here are things to avoid if you want to make your guests feel welcome and willing to return. Excessive Advertising Avoid popups and popunders. Reasonable advertising that doesn't distract from the content is acceptable. Make it easy for them to get what they need.

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Choosing the Best Social Media for Your Company

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Depending on a company's goals, resources, audience and bandwidth, one or more social platforms may be more effective than others. From David Murton at jeffbullas.com, here are tips on choosing the most effective social media platform for a company's marketing efforts. Goals First, define what you want to achieve. This could be more traffic, increased sales, or increased visibility. Ideally, these goals will overlap in that success with one ensures success with the others. Traffic Handling Consider the traffic levels of different social media sites. Twitter is around 190 million users.

SEO Tips for Small Budgets

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From SEOBook.com, an excellent step-by-step guide for getting started with search engine optimization while keeping initial costs down. Find a Product - For most, this will be your company or your area of expertise. Keyword Tools - Google has a host of free keyword tools. Domain Registration and Web Hosting - Many choices here, but you should be able to get both for an annual cost of around $80. Link Research Tools - Again, many free tools exist that will do the job as well as enterprise level paid services. Link Tracking - $20/month is reasonable. Analytics Tools - Google Analytics is free.

B2B Marketing Trends for 2016