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| | CK'S B2B BLOG
FEBRUARY 4, 2012 New Mobile-Marketing Article: Mobile As 'First Screen' For Customers
Big thanks to the BMA (the Business Marketing Associatio n) for running an article with me in their "BMA Buzz" Newsletter. The piece, titled "Mobile Set To Be 'First Screen' For Customers" explores three facets of B2B mobile marketing, namely: (#1) Why it's important for B2B marketers to begin focusing on mobile-marketing opportunities, (#2) Why B2Bs in particular have been slower to move into mobile than their B2C counterparts, and (#3) What should be the top priorities for B2Bs in setting their mobile strategies. B2B Mobile Marketing
| | CK'S B2B BLOG
FEBRUARY 9, 2012 B2B Mobile Marketing: Featured In BtoB Magazine Article on Mobile Engagement
In this BtoB Magazine article, Mobile advertising: Make it engaging , which I'm thrilled to be a part of, explores the opportunities and challenges of mobile display advertising. My contributions urge marketers to develop engagin g advertisements that focus on their customers’ needs. And I also advocate to get creative in using formats prime for the mobile environment, as with using video not just text and graphics. Instead, said mobile marketing expert Christina “CK” Kerley, the trick is to make the ads as engaging as possible. Full article here. B2B Mobile Marketing
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