Sat.Oct 18, 2008 - Fri.Oct 24, 2008

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Demand Generation Overview

Customer Experience Matrix

As I promised (threatened?) in my last post, I've been furiously writing articles to explain demand generation for the new Guide Web site. I just finished #2, the not-very-creatively titled "Introduction to Demand Generation Systems" and posted it there. I won't recap the piece in detail, but am pleased that it does contain pictures. One illustrates my conception of how demand generation systems fit into the world of marketing systems, as follows: Is that cute or what?

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Using Email to Improve Profit

Buzz Marketing for Technology

Normally email and profit don't go in the same sentence at least in the minds of most B2B marketers – but actually they should. Everything has a cost associated with it and email is no exception – so this podcast focuses on how much lift in revenues and profits you can get out of your email program if you are in B2C or B2B marketing. To accomplish this I decided to speak to Steve Webster, Chief Strategy Officer from iPost who has published several case studies on the topic of improving profi

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AdMob Bullish About Mobile Advertising: Raises $15.7 Million Series C Round

readwrite

While there has been a lot of doom and gloom around venture capital funding during the current economic crisis in the U.S., some of the more established later-stage companies are still finding it relatively easy to get funding. AdMob , a leading mobile advertising platform, just announced that it has raised $15.7 million in a Series C round led by Sequoia Capital’s Growth Fund , with participation from Accel Partners.

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Fishing for B2B leads? Choose the right bait.

WebMarketCentral

Fishermen (fisherpeople?) choose their bait based on the type and quantity of fish they hope to catch. On the lakes of Minnesota, worms and small leeches are great for catching sunfish, and if find a good spot, you can catch a lot of them in a short time. However, it's likely that you'll also end up throwing many of them back because they're too small to be "keepers.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Marketing Automation vs. Demand Generation: What's the Difference?

Customer Experience Matrix

One of the first people I told about the new Guide to Demand Generation Systems -- an experienced database marketing consultant, no less -- was receptive to the Guide but asked whether there was any real difference between "demand generation" and "marketing automation" in general. This set off all kinds of alarms, since this was someone who clearly should have been familiar with the distinction.

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LinkedIn B2B Surveys - Will They be Social?

WebMarketCentral

LinkedIn yesterday announced a new service that enables market researchers and investors to conduct market intelligence research using LinkedIn's network of over 30 million professionals worldwide, approximately half of whom are IT and business decision makers.The news was quickly picked up by numerous bloggers including Doug Caverly , Bill Holmes and Layne Salter (an indication of how adept the PR folks at LinkedIn are with interactive PR ).