Wed.Jul 13, 2011

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Is Lady Gaga and your Brand a good match?

Buzz Marketing for Technology

Recently a client of Networked Insights approached us about exploring a celebrity endorsement and/or a product placement with the pop music star Lady Gaga. So we deployed our social data analysts to look at the Lady Gaga audience and our client’s audience to see if indeed there was a good fit for this brand. As a result we thought this data was so worthwhile that we had to share it with a broader audience in our new Social Intelligence Report on Lady Gaga.

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How Viral Marketing Can Kill You

The Effective Marketer

Viral Marketing, or the spread of ideas (also called Word of Mouth Marketing) is usually thought of as a good thing. You create a video or a campaign and everyone starts talking about it. You go home happy and maybe even get a promotion. But sometimes the “viral” element more closely resembles the bad kind, the on that kicks you in the teeth and puts you out in bed for a week.

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Popularity and Reciprocity are the Enemies of Connectivity

Convince & Convert

As I spend increasing amounts of time playing with Google Plus ( see my analysis of it here ), I’ve come to recognize that the success of social networking eventually brings about its demise. Twitter originally felt a lot like Google + does today, where you recognized most of the people in your stream, interactions were more conversational, etc.

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Announcing the Definitive Guide to Marketing Metrics and Analytics

Adobe Experience Cloud Blog

by Jon Miller 19,000 people have downloaded the Definitive Guide to Lead Nurturing. 11,000 people have downloaded the Definitive Guide to B2B Social Media. And 11,000 downloaded the Definitive Guide to Lead Scoring. Today, I’m thrilled to announce the newest book in the series, the Definitive Guide to Marketing Metrics and Analytics ( #DG2MM ). This 70-page book shows marketing professionals how to talk the talk of C-Level executives in terms of forecasting and reporting, and walk the walk to t

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Domain expert Karl Volkman on the coming changes

Biznology

Image by ivanpw via Flickr. Have you been keeping up with the upcoming sea changes in top-level domain (TLD) names? If you thought that we'd live with.com,net, with a few.biz thrown in, pay attention. Businesses are about to have a choice of just about anything for the end of their domain name, as long as they are willing to pony up $185,000 for the privilege.

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A touching and inspiring speech

Dahle Communication

This is one of the most touching and inspiring speeches that I hear every year. Jimmy Valvano was a college basketball coach and in 1993 created The V Foundation , which funds cancer research. A few weeks after giving this speech he died from his battle with cancer. Each year, ESPNRadio does a huge fund drive where 100% of the donations raised goes to cancer research.

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20 Expert Tips for Better Facebook Marketing

Hubspot

If you've been reading our blog and other marketing blogs out there, hopefully you're convinced that setting up a Facebook Page can be beneficial to your business. With Facebook now amassing over 750 million active users, it's hard to deny that your prospects and current customers are using Facebook to connect with others and gather information to influence their purchasing decisions -- probably about the very products and services you offer!

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5 Easy Ways You Can Get More Facebook Fans

SnapApp

Your Facebook Page is humming with updates, news, and posts. But how much of your target audience is viewing this information? There are a few simple, but effective ways to increase the number of your Facebook fans. 1. Incent users to Like your page before they can access fun content! "Like-gating" is a popular method that many prominent Facebook fan pages employ.

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Easy HTML Tricks for the Non-Technical Marketer

Hubspot

What do you think are the most important skill sets a marketer should possess? If I were to ask this question to many marketers, the ability to edit HTML ( Hyper Text Markup Language ) would rarely come up as one of them. I mean, why would it? That’s for the web guy, right? I’m going to let you in on a little secret: knowing HTML is an extremely helpful skill that every internet marketer should know and can easily learn.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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One Way Smart B2B Marketers Work Backwards

Marketing Craftmanship

B2B Marketing Needs Impressive Stuff Like This. Companies invest considerable time and effort in securing and preparing for public events, industry seminars, keynote addresses, webinars and roundtable discussions. But contrary to The B2B Marketer’s Bible , and regardless of the upfront investment, the intrinsic value and opportunities related to participation in in-person and virtual public forums do not lie within the event itself.

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How to Use Social Media to Maximize Your Trade Show Presence

Hubspot

This is a guest blog post by Dave Clarke, an award-winning editor and editorial director in the marketing departments of Fortune 500 companies such as Oracle and Symantec. He is currently editorial director for Hologram Publishing , a provider of custom content for companies, large and small. As virtual as marketing has become, what with SEO, email marketing, Facebook marketing, Twitter feeds , and the rest of the online universe dominating campaigns coast to coast, trade shows remain firmly roo

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5 ½ FAQs for More Effective Ecommerce Pay-Per-Click Spending

Hubspot

Pay-Per-Click (PPC) is an excellent way for ecommerce companies to stimulate their competitiveness for traffic from specific keywords moving through search engines. Ecommerce companies can use PPC to reach extremely competitive markets while they build their more durable and enduring organic and social inbound marketing campaigns. To effectively leverage PPC for ecommerce, we've compiled list of frequently asked questions to help you generate better results from ecommerce PPC spending. 1.

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3 Crucial Checkpoints for More Effective Ad Targeting

Hubspot

Let's face it: there's quite a bit of negative sentiment surrounding ad targeting. It’s not uncommon for consumers to complain that collecting information from their individual browsing behaviors, such as page visits and searches, to optimally select which advertisements they see, is invasive and, some might even say, “creepy.” But we tend to agree with marketing blogger Eric Anderson's perception that ad targeting is actually good for both marketers and consumers.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.