Mon.Jun 27, 2011

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Savvy Survey - Who are all these experts?

Savvy B2B Marketing

Malcolm Gladwell wrote in his best selling book Outliers that to become an expert in a given field one must focus on practicing that field deliberately for 10,000 hours. That means in order to be an expert you would have to focus 8 hours a day for nearly 3 1/2 years without taking a day off in order to achieve "expert" status. So we are trying to find the experts.

The Human Aspects And Definition Of Content


People often ask me to define what content is. One would be forgiven for considering this an obvious question. Don’t we all know what content is? The posts on our blogs, the images we upload to Flickr, the videos we put on YouTube to engage an audience, the e-books we create and spread to create [.]. Content marketing

Building Culture to Increase Profits

Your Sales Management Guru

Sales Leadership: Building Culture to Increase Profits. Did you know that when you lose a salesperson, it costs you 4 times what you paid that person during their employment? These costs include not only salary, but benefits, lost sales/profits, time of management support, training costs, and in many cases lost market presence and bad company image with repeated new salespeople calling on the same accounts (if you want the entire formula, send me an email and I will send it to you: ). Ages 2005 2010. 25-34 25% 40%.

Build 20

How to Start a Blog Serial Writing Project

Writing on the Web

??. If you’ve been reading my blogs for any length of time, you know about my problem with writing: I love to write , and I can write too much. Anyone with a doctorate suffers from the same disease. Dissertation-itis. Nobody has time to read all those words anymore, especially not online. Then, at some point in my writing career I got lazy. Or maybe I got smart. Make a list of 5 main points.

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

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Get Personal with B2B Buyer Personas

B2B Ideas @ Work

Soccer moms. NASCAR dads. Security seniors. Pet lovers. Weekend jocks. Computer nerds. People use personas to identify themselves or groups where they maintain connections. For instance, I'm a football mom, a Jane Six-Pack (more diet ginger ale than pints of ale) and a latte-sipping bookstore lounger. What influences the B2B buyer? How important is reputation? Is he in a job or a career?

Google’s Panda update dooms the SEO industry

Fearless Competitor

IMHO, the industry is dead. When I worked for a UK search marketing firm, Green Light, they used two main strategies to drive SEO results: On page optimization – layouts, keywords, etc. Link Building – they used to buy domains just to get links. Machine learning and social sharing drive results today. Inbound links and keyword stuffing are dead. What do you think? Search marketing

E-Quip Blog: Adding Margin to Your Work and Life


The bane of modern business is the constant push of busyness. Some of us enjoy the rush, at least for a while. But it comes at a cost. Studies have uncovered a myriad of detrimental psychological and physiological effects

Marketing Analytics Drill Down: What Referring Sources Can Tell You

Modern B2B Marketing

by Jon Miller The effort you put into your website and online marketing won’t amount to much if your website doesn’t have an active traffic pattern. If you are using marketing analytics to determine unique visitors, kudos. But the real question is, are you probing for answers to questions about referral and search engine traffic? New Visitors. SEO Performance. Referring Sites.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

[Cartoon] The Leads Are With Sales

It's All About Revenue

by Michael Martin | Tweet this It was hard work and long hours , but Ellber finally got his email campaigns out. The sales team has been following up with the activity it’s generated – but, it looks like there’s a disconnect between what Ellber is telling his boss, and what the sales team is experiencing in action. Polycom knows a thing or two about it. In the mood for some fun?

6 Awesome Email Marketing Powers of the P.S.


As a copywriting tactic, the P.S. has made its way from standard direct mail copy to email marketing copy. Two paragraphs, a couple of links, and a P.S. to bring it all home has the ability to effectively reinforce message, create urgency, and generate value. The term comes from the Latin post scriptum , an expression meaning "written after.". The first is always the headline. The Hook. ’).

INFOGRAPHIC: Social Timing

Client Bridge

From KISSmetrics, here's an infographic about maximizing your exposure on social networks by timing your audience. View Original Article

Recap of BtoB's Leading Edge: Demand Generation in the Digital Age.

PWB Marketing Blog

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. And content fuels it all.

How to Use SEO Wisely for Long-term Profits


By now, we have all read about the basics of search engine optimization. But despite knowing all the best practices, only a very few of us practice them. I know this because shamefully, it was only recently I realized that most of my content isn’t search engine optimized. This doesn’t make sense: you work hard using social media to get the word out about your glorious new post and are dying to see your Twitter stream blow up with your content. That’s great and all, but why not optimize your work for the search engines and receive consistent, targeted traffic every day? News & Notes

So Many Sales Prospects to Contact and So Little Time.

Sales Prospecting Perspectives

Last week a client asked my boss and I a common question that we hear often, “How many accounts can one business development representative prospect in one month?” ” The answer to this question really varies depending on so many factors. For example, if your inside sales organization follows a strict call plan methodology like ours does, the number of accounts should hover around 500 per month in order to result in a healthy amount of qualified opportunities. My blog today isn’t about the magic number of accounts one BDR should call in one month, though.

3 Secrets to AWESOME Presentations


Raise your hand if you've ever been subjected to Death by Powerpoint. Raise your hand if you've ever subjected an audience to Death by Powerpoint. Let's stop killing each other with boring presentations, shall we? Here are three simple, powerful things you can do to transform an average presentation into an awesome one: 1. Don't just share information; TELL A STORY. Go overboard. Love or hate.

Organizational Social Media


Image via Wikipedia. Sometimes an idea that seems simple is actually a lot more difficult. Social media is like that. You might tweet, you might blog, you might watch YouTube. You might use social media, but that doesn't mean that you know how to manage your organization's use of social media. But it's seductive to think that you would know. I mean, it seems like anyone who can tweet can tweet for business reasons. And they can, but they might not know how to set the policies for their organization. They might not know the four steps every organization should take to succeed in social media.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

5 Amazing Foursquare Stats [Infographic]


Last week, Foursquare published a cool new infographic to announce a major milestone for the location-based social network: 10 million users! Based in New York, Foursquare has offered its check-in service since March 2009 and, in addition to 10 million users, has some pretty amazing stats to share. Below are some of our favorites, but the infographic boasts several more: 5 Awesome Foursquare Facts.

New White Paper: Top Schools on YouTube


Today, we’re wrapping up our series of white papers on social media in education with a guide on YouTube strategies for colleges and universities. While many schools are halfheartedly posting videos on YouTube, few are seeing the results they’d like … Continue reading → The post New White Paper: Top Schools on YouTube appeared first on Fathom. Company News

How Do You Tie in Social Media with Email? [Marketing Cast]


Email is dead. Social media is just fluff. This sort of sweeping statements have come up in the digital landscape. Let’s put them aside for a moment. What if we married email marketing and social media? It is a great combination, says David Meerman Scott. Email and social media are two different platforms that compliment each other in an advantageous way for your marketing mix.

Google AdWords Keyword Diagnosis Feature: Just What the Doctor Ordered


Ever wonder if your keywords in your PPC accounts are actually triggering your ads? What about whether or not a negative keyword was added and is actually excluding your keyword from triggering an ad? Guilty.) Well, AdWords has a nifty … Continue reading → The post Google AdWords Keyword Diagnosis Feature: Just What the Doctor Ordered appeared first on Fathom. Paid Advertising/SEM/Display

The B2B Demand Gen Marketing Playbook

To build integrated, data-driven programs, demand gen marketers need diverse, compelling content at every stage of the buyer's journey.

Why Internet Marketers Must Always Be Testing


In this day and age, amidst the ever-growing digital revolution, a company simply cannot maintain a highly successful website or online presence without testing. But with so many crucial metrics that must be tracked, testing is no easy task to approach. We conducted a short Q&A with Mr. Eisenberg to find out more about his book, and we’re happy to share his insights with you below!

This is the week that was in b2b (w/c 20th June)

Earnest about B2B

With Wimbledon starting and all the usual muddy antics kicking off at Glastonbury, this week welcomed the arrival of the true British summer. We saw a 19 year old Essex boy take on the FBI and everyone’s favourite character Sonic the Hedgehog turn 20. Despite all of this, the wheels of Earnest and the heady world of B2B kept on turning. Here is our review of the week that was: New starters and new business. This week Earnest welcomed Jo Dias to the team to look after some of our ever growing clients. Revelation of the week. What a difference 18 years makes. response rates. Tweet of the week.

10 Blogging Tactics That Increased One Business' Traffic by 300%


River Pools and Spas publishes the most popular blog in the pool industry and is the number one pool company in the United States that specializes in fiberglass pools. The company started blogging in 2008, and to date, it has 760 blog subscribers. This company is a great example of an organization that uses blogging and organic search to its benefit. 5) Optimized for long-tail keywords.