I recently ran across a positively terrific article on WOM penned by McKinsey's Jacques Bughin, Jonathan Doogan and Ole Jørgen Vetvik. Well worth the read, the authors delineate 3 different types of WOM, propose a new way for measuring it, and explain how the IMPACT of WOM is critical, not just the volume thereof. I, too, am a BIG advocate of impact/quality over volume/quantity.) While the article centers on consumer WOM, what struck a chord with this marketer is how the article's findings illuminate several implications for B2Bs (not just B2Cs). But three things before we get started. MORE >>

As marketers, data, statistics and factoids are our friends. They help to support our arguments, enable us to build our business cases and they shine light on new opportunities and emerging market segments that hold potential for our offerings. And it's even better when a bunch of statistics are aggregated for us in one place! The segment below, compliments of Earnest Agency , provides a bunch of "vital statistics for B2B marketers" and does so in a very engaging format. want to compliment the folks at Earnest for making this video so entertaining (and downright snappy!). MORE >>

In the B2C space there's a lot of buzz around mobile marketing, but in the B2B sector it's more likened to a whisper.Yet amid the low level of mobile chatter, B2Bs are missing out on super-sized opportunities for integrating a valuable new brand touch point for their customers and establishing a dynamic new communications channel with professional audiences. Mobile is changing how (and where) business professionals communicate with one another and how (and why) they interact with B2B brands. Forecasts. call for 5.8 desire to stay connected to their peers). MORE >>

Earlier this month I had the tremendous honor of being a featured speaker at the MarketingProfs B2B Forum  where I spoke on the subject of The Mobile Revolution & B2B ( get the paper here , watch the videos here ). It was a terrific event with a smart lineup of sessions and speakers, a large turnout of B2B marketers from companies all over the nation, and a series of networking sessions that fostered conversations and relationships.  It never ceases to amaze me just how fortunate I am to be marketing in a time when we have such exciting media in our midst. B2B Mobile Marketing MORE >>

A running joke among many marketers is “Yes.Really! THIS is the year of mobile.” Because, let’s face it, we’ve been hearing and saying it for many years. In our defense, we’ve genuinely meant it every year that we’ve said it.) I remember way back in 2000 when I was working with a client on a B2B financial-services application that was truly breakthrough. The problem? We couldn’t break through until 3G was a reality, and readily available, as the data that the application provided was just too in-depth and up-to-the-minute. are we there yet. c'mon, how much longer ‘til we get there?” Guide. MORE >>