Sat.Apr 03, 2010 - Fri.Apr 09, 2010

Chris Koch

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How to establish a voice of authority in a blog

Chris Koch

A few weeks ago, I wrote a post about how to get others to blog. But it’s not enough just to support bloggers. For them to be successful, we need to help them establish their voices in a blog. The way that we establish trust and relationships with buyers is through authority. We want readers of our SMEs’ blogs to see them as experts. But you can’t establish that authority by putting a link to their LinkedIn profile on the blog.

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