Wed.Sep 28, 2016

Chris Koch

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How to Speak the Same Language as Your Marketing Audience


Who are you writing for? Do you know anything about your marketing audience – such as the big issues in their industry, trends that might affect them, or the role they play in their own companies? Do you know the buzzwords they use every day? Knowing who you are speaking to is a key component of any kind of effective communication. This practice also helps establish trust. It’s time to get to work.

Cryptocalypse Now: hacking from the future or a Y2K déjà-vu?


If you have not heard about quantum computing yet, you will very soon, from both  likely and unlikely sources, including Canada’s Prime Minister Justin Trudeau. Staged or not , the explanation provided by Trudeau several months ago was probably much easier to understand than those provided by many of the experts in the field. Yup, that’s the future hacking your present. Like this post?

Economist Study: B2B leaders conflicted about content marketing

grow - Practical Marketing Solutions

By Mark Schaefer. New research  suggests that B2B content aimed at establishing thought leadership offers big rewards for those who get it right … but very few companies are getting it right. The Economist recently collaborated with Hill+Knowlton to produce a fascinating study called Thought Leadership Disrupted: New Rules for the Content Age. However only 8.8%

What Is a Content-Enabled Campaign?

B2B Marketing Insider

Ever heard of a content-enabled campaign? Content-enabled campaigns are a series of strategies to align content and demand generation around creating a dialogue with your audience. They help deliver content based on buyer needs and interest that encourage progression through the funnel while gathering better data to score, nurture, and qualify leads. Translation: They bridge […].

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

New Vidyard Interactive Player Makes Videos More Engaging


Going beyond email gates and surveys, Vidyard enables dynamic in-video content such as real-time pricing, social media updates and choose-your-own-adventure demos. KITCHENER, Ontario – September 28, 2016 – Vidyard , the video platform for business, today launched its new interactive video player, giving marketers, sales teams and others users powerful tools to improve viewer engagement. Organizations that aren’t using Vidyard’s new player for their B2B video campaigns are limited to annotating videos with small text boxes in a corner of their video. Media Contact: Brad Hem.

A Brief History of Facebook Marketing

Content Standard

As I rounded the corner in the Boston T station to make my train home after work, the lights above the doors started flashing—which, paired with a ding , signaled the doors were about to close. broke into a sprint, squeezed through the sliding doors, and let out a sigh of relief. Engagement announcement: how exciting! Like*. Tasty video of a chocolate chipwich dessert: arguably more exciting!


Want to Target Recent Visitors to your Job Board AND the Contacts in Your ATS?

Haley Marketing

Before I start hashing out the nuts and bolts of Re-Recruiting here at the Haley Marketing Group, let me provide some context: Think about the last time you considered the dream vacation or that new boat. Maybe it was a set of golf clubs or a sparkling pair of earrings. You browsed around, made the prudent decision to not hit purchase and walked away. Welcome to Re-Recruiting. How Does It Work?

The 4 Things That All Well-Connected People Do

Modern B2B Marketing

Author: Alexandra Nation June 2009, UCSD graduation. I sat in the crowd, typing on my Blackberry (I know), and wondering when I could leave to finish emptying out my apartment in San Diego. couldn’t wait to start work in just two short days, as a bright-eyed and bushy tailed management trainee at Nordstrom. When I graduated, it was the tail end of what is now known as The Great Recession. In

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Ask the Experts: Delivering a Consistent Customer Experience


Customer experience. The two words that haven’t stop buzzing in our ears since 2015 with no signs of slowing down. Because when it comes to delivering world-class B2B businesses, an on-point customer experience is a cornerstone of both customer acquisition and retention. What does marketing have to do with effective CX? Here’s what they had to say. That’s not possible.

Lessons in Design and Marketing Innovation from the Early Days of Nike


This post, Lessons in Design and Marketing Innovation from the Early Days of Nike , written by Simon Martin , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. Happy reading! Everything you need is already inside.”. Bill Bowerman, Nike co-founder. His name was Bill Bowerman. Still, he kept on going. Upon graduating from U of O, Phil pursued an MBA at Stanford.

Content Marketing Takes a Turn for the Better: New 2017 Research

Junta 42

If you were able to join us at Content Marketing World  — or have been following some of the coverage — you know that the tides are turning. While last year at this time we were facing the trough of disillusionment , the energy and momentum we are seeing right now are far more positive. To what factors do marketers attribute this increased success? research Click To Tweet. research Click To Tweet.

How to Use Snapchat for Business: A Guide for Marketers [Free Ebook]


It used to be easy for marketers to write off Snapchat with its ephemeral social messaging and wacky selfie filters as a silly mobile app. But the tool has quickly become the social media darling of the marketing world, leading advertisers to rethink their decision to overlook the platform -- in large part because of its rapid growth. What's the difference between a Story and a snap?

Your Holiday Marketing Wrapped Up With a Bow — The 2016 Everything Holiday Resource Center Opens Soon!

Vertical Response

Prepping your business for the busy holiday season doesn’t have to be a daunting task. Whether you’re trying to establish a holiday marketing game plan or simply looking for a few creative, holiday-themed marketing ideas, we’ve got you covered. The 2016 Everything Holiday Resource Center has all of the holiday tools and guides you’ll need to prepare and manage your seasonal marketing campaigns. Among this year’s tips, tools, and festive freebies, you’ll find: Email marketing calendars. Email and social media marketing how-to’s. All rights reserved.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

How Tech and Big Data Influence Experience Design

Experience Marketing Insights

Big data is a valuable feedback tool for experience designers