Thu.Jun 30, 2016

Chris Koch

Trending Sources

Why We 'Overspent' on Our Website (And You Should, Too)


As you plan a new website -- or updates to an existing one -- you may wish the sky was the limit. Unfortunately, we are all faced with the same monetary Catch-22. There is a limit to what can be spent, even if there is no limit on what can be done. As you contemplate the development of your website, you’ll have to ask the familiar question, “How much should we spend?”. The Reason for a Redesign.


TOFU Can Be Delicious! Why “Top of the Funnel” Marketing Matters

B2B Marketing Insider

What have you done for the top of your marketing (TOFU) funnel lately? If you’re not familiar with TOFU as it relates to your inbound marketing strategy, let’s do a quick recap. Imagine your marketing funnel, which takes the shape of a tornado. At the very bottom of this funnel is your ideal customer, who […]. The post TOFU Can Be Delicious!


How Real Brands Are Retaining Customers: 8 Strategies From Starbucks, Amazon & More


What’s better than acquiring a new customer? If your first thought was “retaining a current customer” then your strategic thinking is in the right place. While there's a certain allure that comes with capturing new customers, keeping customers coming back will continually result in a greater ROI. How do you create a customer retention strategy that keeps your current customers engaged? The results?


Are You Leveraging Your Content for Sales Enablement?

B2B Marketing Insider

You probably have an amazing marketing department that is constantly creating interesting, value-packed content that moves leads down the sales funnel, right? Of course you do. But it’s possible that you may be undervaluing the impact your content can have when it’s more integrated with your sales team’s actions – and that has to change. […]. appeared first on Marketing Insider Group.


150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

7 Lead Management Tools That Will Save You Hours

B2B Marketing Insider

Leads are great, but there’s a long road between a lead and a sale. Converting prospects into revenue requires marketers everywhere to manage and nurture an on-going relationship with their leads. This usually entails the long hard task of separating legitimate prospects from duds, organizing data, and consistently tracking key leads on a regular basis. […]. Content Marketing


Why Content Marketing Volume is Increasing but Engagement Isn't (and What You Can Do About It)


When content marketing first arrived on the marketing scene, it was novel, innovative and pushed the norms of traditional marketing. The idea of inbound marketing seemed outrageous. Letting the customers come to us? Marketers with years of practice in cold calls and direct mail questioned if generating content and letting their audiences find it would even work. Using Personalization for Good.


The 6 Scariest Words in Digital Marketing

grow - Practical Marketing Solutions

Here are the six scariest words in digital marketing: “Facebook is changing its newsfeed algorithm.” ” And so it goes. That’s why today, we’re announcing an upcoming change to News Feed ranking to help make sure you don’t miss stories from your friends. We’ve heard from our community that people are still worried about missing important updates from the friends they care about.


Why Video Is the Future of Content Marketing


Are you using video in your content marketing efforts? If so, you’ve got plenty of company. Seventy-nine percent of B2B marketers say they’re using this tactic – and for good reason. Video leverages the power of sound, vision, and storytelling to bring your products and services to vivid life. In fact, for many, the results are falling flat. Why Video Is the Future. Key Takeaways.


Think my marketing tech landscape is too big? It’s missing 1,900 firms


Whenever I disclaim that my gigantor marketing technology landscape graphic is only a “representative sample” — that there actually many more martech companies out there than I’ve been able to discover and include — I get the sense that most people consider it simply fine print. It’s just not conceivable that there are many more than that.” Deep breath. Thanks, Anita!


Why Every Company Has Time For Customer Advocacy (And Where To Find It)

Influitive b2b

Marketers are busy people. That’s why the thought of managing another program or piece of technology every day sounds about as appealing as the next Justice League movie. You’ve got growth targets to hit, right? You don’t have time to delight your customers with something like an advocate community. Isn’t that someone else’s job anyway?).


Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

What to Include in Handwritten Sales Follow-up Letters

Lead Liaison

Effective Sales Follow-Up. You have a prospect on the line, and now you just have to reel him or her in. Once you get him or her to shore, you’ll have money in your pocket and the admiration of your co-workers. While you could pick up the phone and beg the prospect to take the bait, handwritten sales follow-up letters are much more effective. Write About Benefits Instead of Features.




Opentopic blog >> Awards are more than just a trophy, they deliver higher ROI too – DMA reserach Last night London’s Blue Fin Building played host to the launch of the DMA Awards 2016, where the DMA also revealed its latest insight into what it takes and means to be an award winner. The research into the last 4. Marketing ROI Cmo marketing roi

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