Wed.Jul 27, 2016

Chris Koch

Trending Sources

Top 3 Chinese Search Engines: What B2B Marketers Need to Know

KoMarketing Associates

With 688 million Internet users and growing, China has become a compelling market for Western companies looking to expand globally. What makes it this market even more enticing is the number of Chinese Internet users is growing at a rate that far surpasses that of most countries, which speaks to the business growth potential in the marketplace. In fact, most marketers have no idea where to start.

The 4th Reason for Content Marketing: A Profit Center

Junta 42

This post was co-written by CMI’s Chief Content Adviser  Robert Rose. In both our speeches and workshops to audiences not familiar with content marketing, we generally spend the first part of the presentation on what content marketing looks like, and how it can provide multiple ways to create value. Goal of sales or win. When they are — your brand will be top of mind. Goal of savings or subscribe.

3 Ways to Optimize Your Email Subject Lines


Your customers (and your potential customers) are consistently bombarded by email. The key to getting those customers to open, click and engage with your emails is to make it worth their while, beginning with optimizing your email subject lines. According to a Radicati study : In 2015, the number of emails sent and received per day was more than 205 billion. Boring. Three tips for success: 1.

Four actual, non-spammy strategies for Pokémon GO and local businesses

grow - Practical Marketing Solutions

Something is happening. Children are stepping outside, blinking into the sun as their eyes adjust. People are driving slowly around their neighborhoods, coming to a stop for no apparent reason. Of course there IS a reason…they’re hunting for Pokémon. Seriously! As you’ve no doubt heard, the 90s phenomenon Pokémon is back in a big way, thanks to the Pokémon GO app. Keep lures active.


150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

How to Find a Marketing Automation Platform That Grows With You

Modern B2B Marketing

Author: Patrick Groover Let’s face it, resources are limited and money doesn’t grow on trees. Some of the biggest challenges that marketers face are the cost of programs and the infrastructure needed to support multi-channel communication in this digital age. Many marketers out there are making similar decisions, in which features and functionality are ultimately weighed against platform cost.

The Compounding Power of Content Marketing

B2B Marketing Insider

Like the interest earned on your savings account, the returns on your content marketing efforts can grow significantly over time. Content is one of the few forms of marketing that has a compounding return,” Tomasz Tunguz, a former Google product manager and now partner at Redpoint Ventures, said in a podcast with HubSpot CMO Mike […]. Content Marketing

How to Become a More Productive Writer: 7 Helpful Tips


The simple dream of most writers is being able to write more. And it’s not only writing more, it’s writing effortlessly. But it's not just authors or professional writers who dream of this. These days, a lot of marketing roles will require you to dust off your writing skills at one point or another. Yes, we’ve all been there. knew there was a better way to write. So I set out to find some answers.

History Shows That Incentives Drive Technological Innovation

It's All About Revenue

One of the constant themes I hear marketers share with me is that of innovation. "Imran, we’d like our digital marketing to be more innovative!" " My response, with my consulting hat on, is consistently the same. “What does innovation mean to you, your brand, and most importantly your customer?” ” A moment of silence ensues. That’s sixteen-fold leverage.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Step Out of Your Comfort Zone: Embrace Big Data Management Today

B2B Lead Blog

It’s all too easy to fall into the comfort of routines. With routine comes predictability and security, two things that are often missing in the complex world of business. Yet, even though many business owners tend to embrace their daily routine, sometimes it’s beneficial, even necessary, to step outside of your comfort zone and make […]. Big Data Marketing

Don’t Get Trumped - Best Websites for Catching B2B Plagiarism


These online tools will help you catch plagiarism — hopefully before you syndicate your content to millions. Melania Trump was in hot water for accidentally plagiarizing part of her speech from Michelle Obama. Don’t let that happen to your B2B content. Plagiarism Trump Content Creation Best Of Content Blog Post Editing Homepage Copy


How the Content Standard Moved from Expert to Leader on the Content Marketing Continuum

Content Standard

I remember the feedback well. It was late fall of 2015, and we had sent a survey to Content Standard readers asking what they’d like to see us publish more of in 2016. One person wrote: “Content I can’t read anywhere else. A lot of fluff and b t.” ” And we’ve been able to say that with consistency—a 663 percent program ROI in 2015 felt pretty good.

15 Effective Ways to Reduce Cost Per Acquisition

B2B Marketing Insider

Cost per acquisition (CPA) refers to the amount of marketing or advertising money spent to convert or acquire leads who click on your site or respond to your call to action (CTA). Put in simpler terms, ask yourself: how much of your marketing budget has to be spent to get a paying customer? To find […]. Content Marketing

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Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

What the Heck is Thought Leadership Anyway?


Let’s all ask ourselves a really dumb question that’s less dumb than you might think: what on Earth is thought leadership? Look. I get it. We’re all inbound marketers here. We were all trained to do this. We’ve got the certifications and we’ve taken the courses and we’ve been in the trenches. It’s about being the last word on a subject. Basically, it’s about turning your clients into Steve Jobs.

Buzzwords in Marketing Automation: what is Dynamic Content?

Lead Liaison

Dynamic Content: its meaning and how to apply it. part of the series Buzzwords in Marketing Automation. Are you asking yourself, what is dynamic content? Dynamic content can be the magic link between content and conversions. It is content within a website, a form, a landing page, or an email that changes based on the interests or past behaviors of the viewer. How does it work? Lead score.

Are You Investing in Personalized Marketing?


Large, sweeping marketing campaigns are officially out. If you aren’t currently investing in personalized marketing, then you’re missing out on the new wave of digital marketing and may actually be teetering on the edge of irrelevancy. In order to understand the definition and value of personalized marketing, you have to rewind to a time when there was no personalization in. The post Are You Investing in Personalized Marketing? appeared first on Opentopic. Cognitive Technology

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How to Optimize Your Promotion Channels & Increase Conversion Rates

B2B Marketing Insider

Written by Katherine Boyarksy, Lead Generation Specialist at HubSpot. When it comes to promoting content, using your current channels can be tiring and can become tapped out pretty quickly. With more and more companies straying away from their dependencies on email – including us at HubSpot – it’s important to consider how you can optimize […]. Content Marketing

Definitive Guide to Planning a New Content Initiative

Are you kicking off new content initiatives this year? This comprehensive ebook from DivvyHQ asks the 10 most vital questions that should be answered (before you start executing anything) to ensure the success of each new content initiative.

Why Dollar Shave Club Is Unilever’s Instagram


“Dorco’s blades are f*cking great.” ” That’s what Michael Dubin really should’ve said in that famous launch video for Dollar Shave Club, the men’s grooming company he founded and just sold to Unilever for a billion dollars. DSC also doesn’t make a profit , at least not yet. The answer has to do with content. That’s not necessarily a knock.

SEO requirements for a new website platform


Many times, those choosing a new enterprise platform to serve their website to the world are not well-versed in today’s SEO requirements. Systems integration and indexation are the focus of many IT-minded project managers. CMS features will often be key to marketing directors’ and CMOs’ decision-making. Even for savvy marketers, some platform requirements may slip under the radar in their. The post SEO requirements for a new website platform appeared first on Opentopic. Cognitive Technology


Pokémon Go and the virtual future of storytelling


Not playing Pokémon Go yet? Think it’s just for kids? If your specialty is digital marketing, and you haven’t tested it yet, it’s time. The game is wildly popular. Combining augmented reality, GPS, and mobile devices, it creates a social experience enabling players to explore the real world. Why Gaming is Good for Business. Virtual Reality and the Future of Marketing.


Factoring customer lifetime value into ecommerce marketing planning – Smart Insights Digital Marketing Advice


How can online marketers handle the new challenges with the help of one KPI – Customer Lifetime Value? Marketers are facing a new era in online retail, combining both technology and customer-centricity. It might not be a new thing for most of you and yet a survey shows that most companies are in “digital denial”, not accepting that it is. The post Factoring customer lifetime value into ecommerce marketing planning – Smart Insights Digital Marketing Advice appeared first on Opentopic. Cognitive Technology

5 New B2B Sales and Marketing Strategies

The traditional B2B sales and marketing model is typically depicted in the shape of a funnel; flow starts with marketing and then transitions to sales. Pretty standard, right? The model has now shifted to focus on the customer and their buyer journey.

Know Your MOFU: Start a Dialogue to Increase Conversion Rates


We’re a month into the second half of 2016. Taking a look back at your goals from 1H, how overwhelmed were you? There’s definitely been an increase in the expectation that marketers need to deliver more than they have in the past. We’ve set the bar high for ourselves (and that’s not a bad thing), but let’s face it, accomplishing those goals does not happen overnight. The traditional approach.

Top 3 Mistakes Brands Make with Influencer Marketing


Influencer marketing—who hasn’t heard of it? More buzz-worthy than a hive of bees, this valuable strategy is quickly becoming (and, in some cases, already is) the focus of many brands looking to optimize the social space. Defined as “the strategy of establishing relationships with influential people who can amplify and expand visibility for your brand’s products and services,” influencer marketing. The post Top 3 Mistakes Brands Make with Influencer Marketing appeared first on Opentopic. Cognitive Technology


For B2B Brands and Their Agencies, It's Time To Get Down To Business

It's All About Revenue

So many things in the world are changing, literally as we speak. So why wouldn't the relationship between brands and their agencies change, too? Mark Roberts, CMO of ShoreTel, says the shift in roles is noticeable. ” This Is Changing Everything. Data and analytics have changed the face of B2B marketing and the relationship between brands and agencies. But make no mistake about it.

How to Find a Marketing Automation Platform That Grows With You


Let’s face it, resources are limited and money doesn’t grow on trees. Some of the biggest challenges that marketers face are the cost of programs and the infrastructure needed to support multi-channel communication in this digital age. Throughout my career, including my current role as a Solutions Consultant, I’ve seen how many business decisions sacrifice long-term functionality for a short-term. The post How to Find a Marketing Automation Platform That Grows With You appeared first on Opentopic. Cognitive Technology


Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Marketing’s Key Role in Sales Conversations: Insights from Brainshark CMO, Robin Saitz [Podcast]


Why All Your Marketing Should Be Experiential Marketing

Content Standard

Growing up, there were two field trips we Pennsylvania elementary schoolers all looked forward to: the third grade trip to the Crayola factory, and the fifth grade trip to the Heinz factory. For us students, there was the promise of free samples and goody bags at the end (Heinz famously allows visitors to taste test new chips). Future Proofing Against Ads in Isolation. All of it.

Is your referral strategy tied to your differentiators?

Hinge Marketing

Differentiation is one of the most poorly understood pillars of professional services marketing. Many execs still believe differentiation isn’t a necessary component of overall growth. Reality is, it matters. In fact, it matters a lot. But it’s hard to do. And to be sure, there are lots of undifferentiated firms floundering in the professional services space. It happens innocently enough.

Infer Named a 2016 CRM Market Rising Star


Infer is honored to be named a 2016 CRM Market Rising Star! The Market Awards aim to recognize leaders in the CRM industry, and are selected based on a composite score that includes revenue, company growth, market share, customer wins, reputation for customer satisfaction, depth of product functionality, and company direction. You can read the full write-up on Infer here , or below.


Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

Greg Schneider of Dell on How Brand Experiences Help Deliver Meaningful Messages

Experience Marketing Insights

Event strategy insights and the role of brand experience in the marketing mix