Sat.Jul 23, 2016 - Fri.Jul 29, 2016

Chris Koch

Trending Sources

How Your SMB Company Can Adopt ABM Tactics

Act-On

Account-based marketing continues to lure in marketers with the ever-seductive dance of engagement. But some of us feel like ABM wallflowers, lanky with mismatched clothing, shuffling our two left feet closest to the exit while the cool kids show off on the dance floor. We want to be just like them. But, we’re afraid we won’t fit in. What if you’re neither of those things? No, it doesn’t. That

Is Word-of-Mouth Marketing Still Worth Your Time?

Content Standard

The adage goes that word of mouth is the best form of advertising. But that motto, like the types of advertising it once referred to, has now been disrupted by dozens of new digital channels that have turned traditional advertising upside-down. It’s not just that word-of-mouth marketing is being sized up alongside digital strategies possessing unprecedented value. Marketing Video Marketing

Here’s Why I Didn’t Engage With Your Content

B2B Marketing Insider

Content creation can sometimes seem like throwing a penny into a wishing well; you get your hopes up, toss your penny, and then watch it float to the bottom, lost among hundreds of other pieces of change. And now there are more pennies in the content marketing wishing well than ever. According to the Content […]. Content Marketing

Top 5 Content Marketing Trends Of 2016 So Far

B2B Marketing Insider

Can you believe we’re more than half way through 2016 already? It feels like just yesterday when we were making our 2016 content marketing predictions last year. In 2015, 88% of marketers said content marketing was core to their overall marketing strategy. Their top five priorities included creating more engaging content, developing a better understanding […]. Content Marketing

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

Confessions of a Content Creator: I Don’t Care About Data

B2B Marketing Insider

Gut: Hey Brain, want to write something that’ll almost certainly expose us to massive criticism?  Brain: Uhhh, no?  Gut: TOO LATE DOIN’ IT HERE WE GOOOO!!!! As a content creator, I don’t really care about data. There. said it. Don’t misunderstand: I know I’m supposed to care about data. I’m supposed to end that opening sentence with, […]. Content Marketin

10 Handy Gmail Tips That'll Help You Stay Organized & Productive [Infographic]

Hubspot

Gmail is one of the most popular email clients for webmail right now -- and with good reason. It's one of the most powerful and reliable email clients available, and makes checking and organizing email easy. And dare I say fun?). But there are a whole lot of cool things you can do in Gmail that not a lot of people know about. What other tips do you have for being a Gmail power user?

Emotion and Irrationality: Matt Heinz Talks Understanding Your Audience

B2B Marketing Insider

When was the last time you said something you really wish you could take back – be it at a party, an interview, or some other social setting? We all mix up names, misremember personal details, or make an incorrect judgement occasionally. And although some of them are very superficial and minor, it’s tough to […]. Content Marketing

15 Oh-So-Sweet Examples of Chocolate Packaging Designs

Hubspot

Design agencies have developed a major sweet tooth for packaging. The once humble chocolate bar has become the latest canvas for creative s to experiment with unexpected concepts and show off their design chops. Since packaging actually has a real impact on how we perceive taste , these 15 examples of chocolate brands must be absolutely delicious. Image Credit: Nendo. 2) Fat Pig Chocolate.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Marketing Campaign Optimization: Leveraging the Science of Memory

Ceros

This post, Marketing Campaign Optimization: Leveraging the Science of Memory , written by Ashley Taylor Anderson , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. Happy reading! It’s been over 23 years since the original Coca-Cola polar bear commercial aired during the holiday season, but I still remember it clearly. Sensory Data. Visual Distinctiveness. Timing.

The Importance of Offline Lead Generation

PureB2B

With so much attention focused on online lead generation tactics nowadays, it’s easy to assume that traditional offline methods have completely passed their prime. Marketers can get so caught up in digital lead generation efforts that old school processes are often neglected. In addition, online media giants often give the impression that traditional lead generation methods are now passé.

Mi6 Agency’s Top Charts for July 2016

MI6 Marketing Agency

This blog series is updated every week with charts that focus on: B2B sales and marketing, industrial technologies (no consumer stuff) and areas that we play in! Two charts will be featured each week with some insights and thoughts from the author. Week of July 4th. What’s the Best Chart to Use for my Strategy Presentation? We love to create charts to help us plan and make directional decisions.

By calling it Content Marketing, we’re often missing the point…

Opentopic

Opentopic blog >> maelroth.com The more I use and think of the term content marketing, the less happy I am with it. Because we’re often just missing the point. Why am I not happy with the term? Don’t get me wrong, there’s probably quite few people on this earth who believe in content marketing so strongly as I do. The post By calling it Content Marketing, we’re often missing the point… appeared first on Opentopic. Marketing ROI Cmo marketing roi

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

The Case Against the Media, by the Media

Opentopic

Opentopic blog >> nymag.com The Case Against the Media. By the Media. For decades, the pollsters at Gallup have been asking Americans if they trust their media. In 1974, the year Woodward and Bernstein brought an end to Richard Nixon’s presidency, 69 percent of them did. In a poll released last year, that number was at a historic low. Today, The post The Case Against the Media, by the Media appeared first on Opentopic. Marketing ROI Cmo marketing roi

Content Marketing Manager – Opentopic – Opentopic

Opentopic

Opentopic blog >> opentopic.com The IBM Cloud Video unit is growing at a rapid pace, and we need your help! We’re changing the way people watch television and enabling unparalleled content delivery on any screen. If you want to be part of a flexible, forward thinking, TV loving, and entrepreneurial work environment with a team that rewards your creativity and. The post Content Marketing Manager – Opentopic – Opentopic appeared first on Opentopic. Marketing ROI Cmo marketing roi

5 Ways to Tell If Your Social Media Strategy is Working – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic

Opentopic

Opentopic blog >> opentopic.com You’ve written out your social media strategy with the steps you’ll take and the goals you want to achieve. You’ve started to implement this strategy, but how do you determine the impact you’re having? These are just 5 of the many ways you can determine your strategy’s impact. Marketing ROI Cmo marketing roi

Adding Content Curation to Your Content Marketing Strategy – Opentopic – Opentopic

Opentopic

Opentopic blog >> opentopic.com Your online presence relies on curating content to your audience and social followers. When you embark on your content marketing journey, the biggest challenge is finding the time to create the quality content your company needs to appeal to your customers. This takes time. It takes commitment and creativity. It’s more than just recycling a topic. The post Adding Content Curation to Your Content Marketing Strategy – Opentopic – Opentopic appeared first on Opentopic. Marketing ROI Cmo marketing roi

Definitive Guide to Planning a New Content Initiative

Are you kicking off new content initiatives this year? This comprehensive ebook from DivvyHQ asks the 10 most vital questions that should be answered (before you start executing anything) to ensure the success of each new content initiative.

Tips for creating a solid B2B content marketing strategy

Opentopic

Opentopic blog >> red-fern.co.uk B2B Content marketing, is a proven technique for increasing visitors, brand awareness and leads Nine out of ten B2B marketers strongly rely on content to attract new customers and increase b2b lead generation. So, B2B content marketing is the king! Yes, this is a simple truth every marketer is fully aware of. However, when it comes. The post Tips for creating a solid B2B content marketing strategy appeared first on Opentopic. Marketing ROI Cmo marketing roi

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Adding Content Curation to Your Content Marketing Strategy

Opentopic

Opentopic blog >> 1seo.com Your online presence relies on curating content to your audience and social followers. When you embark on your content marketing journey, the biggest challenge is finding the time to create the quality content your company needs to appeal to your customers. This takes time. It takes commitment and creativity. It’s more than just recycling a topic. The post Adding Content Curation to Your Content Marketing Strategy appeared first on Opentopic. Marketing ROI Cmo marketing roi

Adding Content Curation to Your Content Marketing Strategy – Opentopic

Opentopic

Opentopic blog >> opentopic.com Your online presence relies on curating content to your audience and social followers. When you embark on your content marketing journey, the biggest challenge is finding the time to create the quality content your company needs to appeal to your customers. This takes time. It takes commitment and creativity. It’s more than just recycling a topic. The post Adding Content Curation to Your Content Marketing Strategy – Opentopic appeared first on Opentopic. Marketing ROI Cmo marketing roi

Add These 6 Items to Your Content Marketing “To-Try” List – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic

Opentopic

Opentopic blog >> opentopic.com When it comes to content marketing, there’s so much out there you’ve probably tried…but there’s also many initiatives and ideas that you’ve likely pushed to the backburner for later. As many businesses tend to slow down in the summer months, take advantage of these “quieter” next few weeks to add the following items to your content. The post Add These 6 Items to Your Content Marketing “To-Try” List – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic appeared first on Opentopic.

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5 New B2B Sales and Marketing Strategies

The traditional B2B sales and marketing model is typically depicted in the shape of a funnel; flow starts with marketing and then transitions to sales. Pretty standard, right? The model has now shifted to focus on the customer and their buyer journey.

Content Marketing Manager – Digital Marketing Jobs – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Ope

Opentopic

Opentopic blog >> opentopic.com Twenty two years ago Advance Systems started with the goal of becoming the premier provider of Time & Attendance software solutions to Ireland’s leading companies. With a combination of hard work, innovative software and talented professionals throughout the organisation we were able to accomplish that goal, all the while developing and expanding our offerings and capabilities. Marketing ROI Cmo marketing roi

ROI 0

Content Marketing Manager – Opentopic

Opentopic

Opentopic blog >> opentopic.com The IBM Cloud Video unit is growing at a rapid pace, and we need your help! We’re changing the way people watch television and enabling unparalleled content delivery on any screen. If you want to be part of a flexible, forward thinking, TV loving, and entrepreneurial work environment with a team that rewards your creativity and. The post Content Marketing Manager – Opentopic appeared first on Opentopic. Marketing ROI Cmo marketing roi

5 Ways to Tell If Your Social Media Strategy is Working – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic

Opentopic

Opentopic blog >> opentopic.com You’ve written out your social media strategy with the steps you’ll take and the goals you want to achieve. You’ve started to implement this strategy, but how do you determine the impact you’re having? These are just 5 of the many ways you can determine your strategy’s impact. Marketing ROI Cmo marketing roi

ROI 0

Verizon Acquiring Yahoo! Is Great in Theory, But It Could Easily Become a Huge Mess – Opentopic – Opentopic – Opentopic

Opentopic

Opentopic blog >> opentopic.com Verizon (VZ) has long been viewed as the front-runner to buy Yahoo!’s (YHOO) core business. The telecom giant has deep pockets, is obsessed with creating a digital media empire and is unique among reported Yahoo bidders in its ability to combine Yahoo! with another major online media asset — namely, AOL — to obtain scale and. The post Verizon Acquiring Yahoo! Is Great in Theory, But It Could Easily Become a Huge Mess – Opentopic – Opentopic – Opentopic appeared first on Opentopic. Marketing ROI Cmo marketing roi

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Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

5 Ways to Tell If Your Social Media Strategy is Working – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic

Opentopic

Opentopic blog >> opentopic.com You’ve written out your social media strategy with the steps you’ll take and the goals you want to achieve. You’ve started to implement this strategy, but how do you determine the impact you’re having? These are just 5 of the many ways you can determine your strategy’s impact. Marketing ROI Cmo marketing roi

ROI 0

Content Marketing Manager

Opentopic

Opentopic blog >> smartrecruiters.com The IBM Cloud Video unit is growing at a rapid pace, and we need your help! We’re changing the way people watch television and enabling unparalleled content delivery on any screen. If you want to be part of a flexible, forward thinking, TV loving, and entrepreneurial work environment with a team that rewards your creativity and. The post Content Marketing Manager appeared first on Opentopic. Marketing ROI Cmo marketing roi

Add These 6 Items to Your Content Marketing “To-Try” List – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic

Opentopic

Opentopic blog >> opentopic.com When it comes to content marketing, there’s so much out there you’ve probably tried…but there’s also many initiatives and ideas that you’ve likely pushed to the backburner for later. As many businesses tend to slow down in the summer months, take advantage of these “quieter” next few weeks to add the following items to your content. The post Add These 6 Items to Your Content Marketing “To-Try” List – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic appeared first on Opentopic.

ROI 0

Verizon Acquiring Yahoo! Is Great in Theory, But It Could Easily Become a Huge Mess – Opentopic – Opentopic

Opentopic

Opentopic blog >> opentopic.com Verizon (VZ) has long been viewed as the front-runner to buy Yahoo!’s (YHOO) core business. The telecom giant has deep pockets, is obsessed with creating a digital media empire and is unique among reported Yahoo bidders in its ability to combine Yahoo! with another major online media asset — namely, AOL — to obtain scale and. The post Verizon Acquiring Yahoo! Is Great in Theory, But It Could Easily Become a Huge Mess – Opentopic – Opentopic appeared first on Opentopic. Marketing ROI Cmo marketing roi

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Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

Content Marketing Manager – Digital Marketing Jobs – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Ope

Opentopic

Opentopic blog >> opentopic.com Twenty two years ago Advance Systems started with the goal of becoming the premier provider of Time & Attendance software solutions to Ireland’s leading companies. With a combination of hard work, innovative software and talented professionals throughout the organisation we were able to accomplish that goal, all the while developing and expanding our offerings and capabilities. Marketing ROI Cmo marketing roi

ROI 0