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| Page 1 of 1 | Previous | Next | CHRIS KOCH OCTOBER 7, 2011 7 reasons why social media success has nothing to do with social media This week I was asked to speak on a panel about social media to a group of B2B marketers in financial services. It was great getting the perspective of marketers outside of technology. But they call it “financial services” for a reason: They have all of the same struggles as technology services companies—with the added complication of tons of regulatory requirements. But when the panel was over, I realized something scary: Most of the success factors we wound up talking about had nothing to do with social media. Social doesn’t happen in B2B without a culture change. 30% said yes. | CHRIS KOCH OCTOBER 14, 2011 Does integrity make you a social media loser? In three plus years of tweeting, I’ve picked up what I perceive to be the general etiquette for engaging on Twitter. ve also done research asking B2B marketers how they engage and how they educate their employees and SMEs to engage. ve rolled all that up into an approach that I doubt constantly. don’t seem to be alone. Lots of people seem to be having Twitter identity crises these days. Another popular blogger, Mitch Joel, worries that he sucks at Twitter because he doesn’t follow everyone back. What a ridiculous notion, that someone’s content is worth tweeting every time. Do you? Now I wonder. | | | | | |
| CHRIS KOCH OCTOBER 7, 2011 7 reasons why social media success has nothing to do with social media This week I was asked to speak on a panel about social media to a group of B2B marketers in financial services. It was great getting the perspective of marketers outside of technology. But they call it “financial services” for a reason: They have all of the same struggles as technology services companies—with the added complication of tons of regulatory requirements. But when the panel was over, I realized something scary: Most of the success factors we wound up talking about had nothing to do with social media. Social doesn’t happen in B2B without a culture change. 30% said yes. | CHRIS KOCH OCTOBER 14, 2011 Does integrity make you a social media loser? In three plus years of tweeting, I’ve picked up what I perceive to be the general etiquette for engaging on Twitter. ve also done research asking B2B marketers how they engage and how they educate their employees and SMEs to engage. ve rolled all that up into an approach that I doubt constantly. don’t seem to be alone. Lots of people seem to be having Twitter identity crises these days. Another popular blogger, Mitch Joel, worries that he sucks at Twitter because he doesn’t follow everyone back. What a ridiculous notion, that someone’s content is worth tweeting every time. Do you? Now I wonder. | |
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