Sat.Nov 26, 2016 - Fri.Dec 02, 2016

Trending Sources

Better Social Selling, an Interview with Jill Rowley

B2B Lead Generation Blog

Have you ever wondered about how you can leverage social selling for better lead generation and business development? In this post, I interview Jill Rowley Chief Evangelist and startup advisor for #SocialSelling on how to do just that. I’ve known Jill for years, and she’s made a huge impact in the marketing automation community. images/2016/11/Jill-Rowley-Social-Selling.mp3. Yeah, absolutely.

Sales Compensation Planning for 2017

Your Sales Management Guru

Creating a Sales Compensation Plan for 2017. When it comes to how businesses pay their salespeople, there’s no one-size-fits-all approach. That’s especially true for many companies with diverse products and services that include: a mix of products and services. Your sales management team must understand your company’s overall goals and structure compensation to align with them.

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Bizible Introduces Marketing Measurement & Reporting Solution For Microsoft Dynamics

bizible

Today I’m excited to announce that Bizible’s marketing measurement and reporting solution is now available to Microsoft Dynamics customers. Over 250 customers are already using Bizible to confidently make the best marketing decisions that drive sales, including industry leaders like Optimizely, ADP, and The University of Vermont. Which channels are performing the best?

This Week in Content Marketing: What Does Fake News Mean for Content Marketing?

Junta 42

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this very special Thanksgiving episode of This Old Marketing, Robert and I meet up and discuss the big news of a partnership between MXM and C3, which sets the stage for an international content marketing mega-agency. This week’s show. Recorded live on November 16, 2016; Length: 59:33).

The Rise of the Customer Marketer

Explore the changes taking place in customer marketing from the perspective of customer marketers themselves.

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Here's An Industry Comparison Of The Most Widely Used Marketing Channels

bizible

In the our annual State of Pipeline Marketing survey we asked over 350 marketers which marketing channels they invest their time and budget in. We tallied their answers and aggregated them down by industry to provide you a snapshot of how different industries find, engage and generate new customers. How The Marketing Channel Data Is Generated. For consumer goods and services, i.e Conclusion.

4 Things That Should Be On Every CMO's Wish List

It's All About Revenue

With Thanksgiving now in our rear view mirror, it's time to focus squarely on those items we all crave, pine and dare I say, yearn for as marketers. Ok perhaps a little melodramatic but you get the idea. As kids of course we would make our wish list, and if we were lucky get a few of the items on it, like that way cool 10-speed bike I got when I was 14. Oh, sorry. where was I? " How?

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4 Ways to Humanize Marketing to Fit Your Buyer’s Journey

B2B Lead Generation Blog

We need to stop treating our customers like objects and treat them like people. So how do you humanize marketing to fit your buyer’s journey? It starts with us being human first by recognizing their humanity. I don’t know about you, but I’ve become weary of all the “personalized” emails that I’m receiving lately. Would you do a better job connecting and a building a relationship? Think about it.

Dear CEO: The Era of Accountability Starts in 2017

ViewPoint

(Photo Courtesy of Kenny Madden). This cartoon was sent to me in response to a blog I wrote a couple of weeks ago. just love the simplicity of it; not to mention that it absolutely captures what is wrong with marketing in many if not most companies today. At some point it has to stop, doesn’t it? You would think so, but there are few signs of it stopping in the real world today. Sales is mad.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Three Top Marketing Tools That Will Boost Your Campaign Performance

Tomorrow People

Are you making the most of marketing technology? Find out how to use these 3 indispensable tools to successfully deliver better marketing campaigns and results.

With Email Deliverability Comes A Huge Responsibility

It's All About Revenue

I am privileged to manage global deliverability, across all Oracle Marketing Cloud properties. As you might imagine, I have the chance to speak to all kinds of customers, across all different customer life cycle stages. The End Comes First. Let’s start with the end-game first. The reality is that you, as the sender, control and are responsible for your own deliverability. Email Marketing

What content to blog for Google search success

Biznology

After I wrote  The More the Messier for Content Marketing SEO Success  I received an email thanking me for the post, but also noting something else. While learning how to write content to best support your marketing goals, the golden ticket is what to write, week-after-week, that will drive people organically, over time, more and more, to your website. What to Write? It’s diabolically simple.

The Right Way To Produce Content for the Holidays

B2B Marketing Insider

It’s here. The holiday season. Everybody’s minds turn to gift giving and preparing for family and friend to visit. It can be hard to plan content for this time of year because people’s buying habits change so much. Deciding the right tactic is hard, especially when combined with the stress that comes at the end […]. Content Marketing

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

Account-Based Marketers Achieve Higher ROI + More Stats [2016 State of Pipeline Marketing Data]

bizible

Account-based marketing (ABM) has been the topic of webinars, new martech, blogs, conferences and countless B2B conversations over the last year. For this reason, we included ABM in the research for the 2016 State of Pipeline Marketing Report. According to the responses of over 350 marketers who took the survey, 67% are doing some form of account-based marketing. Sales and Marketing Alignment.

4 Life Lessons I Learned (So Far) From a Career in B2B Sales

Modern B2B Marketing

Author: Alexandra Nation I’m cursed. Play me a tune: any tune, from any decade. If I don’t already know the song word for word, I’ll pick up the tune and the lyrics in a listen or two. Maybe there’s a parallel between my ear for music and my knack for languages. Because of this, I also decided at a young age that I would be equally useless at playing any musical instrument and never even tried.

How to Write an Introduction: A Simplified Guide

Hubspot

Blink. Blink. Blink. It's the dreaded cursor-on-a-blank-screen experience that all writers -- amateur or professional, aspiring or experienced -- know and dread. And of all times for it to occur, it seems to plague us the most when trying to write an introduction. mean, you already have a blog post you want to write. Can't you just dive in and write it? In fact, we prefer them to be quite quick.

13 Customer Loyalty Best Practices for B2B Companies

Act-On

Marketers are often laser-focused on one thing: Get new customers. It ends up being such a focus that any other part of the customer lifecycle gets second-shrift. This can cause a bit of tension, as most of us know keeping customers is nearly as important as getting them in the first place. And then there’s the quotes and statistics about the benefits of customer loyalty , aka customer retention. They usually go something like this: “ Acquiring a new customer is anywhere from five to 25 times more expensive than retaining an existing one.”. It’s hard to ignore stats like that. Build your brand.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.

5 Types of SEO Audits for B2B Organizations

KoMarketing Associates

The term “ SEO Audit ” can be quite nebulous. I’ve seen all types of SEO audits from colleagues and competitors, offering a range of assessments and areas of focus. While some of these SEO audits could certainly be scrutinized, many have been quite thorough and impactful. Of course, B2B marketers have differing expectations of an SEO audit as well. The Duplicate Content Audit.

3 Marketing Operations Mistakes That Will Break Your Sales and Marketing Alignment

Modern B2B Marketing

Author: Tanya Chu What do the marketing leads look like? Where are all our leads going? On the marketing operations team, we get asked these questions often by the demand generation and sales teams. Lead management is a critical piece to effective sales and marketing alignment , and without proper planning and execution, leads cannot move smoothly through the funnel. Centralize global scoring. 

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10 Examples of Facebook Ads That Actually Work (And Why)

Hubspot

One average, Facebook is home to 1.18 billion daily active users -- from CEOs, to students, to companies. And while the community is clearly there, connecting with them from a marketing standpoint isn't always easy. For brands, posting on Facebook alone isn't enough anymore -- especially for ones just starting out. So, what does optimized Facebook advertising actually look like? Source: Facebook.

4 Steps To Building A Data-Driven Customer Experience

B2B Marketing Insider

We need to talk about data. What was once a seemingly abstract concept used only in science fiction movies and software development textbooks has now become a sort of secondary currency in the world of business. Data is a valuable resource that all organizations must tap into. In effect, a company is a little data […]. Content Marketing

A Blueprint for Content Marketing Success

84% of marketers plan to increase their content marketing spend over the next 5 years but less than half have any real confidence such content investments are paying off, based on a recent CEB survey.

Big Bang, Small Budget: How Scrappy Startup Videos Changed the Game for #FlipMyFunnel

Vidyard

Picture this: you have an incredibly important goal, something that will change the course of your business. A big part of your strategy rides on it, and it’s up to you to make it happen. Oh, and as an added bonus, you have very little budget to make it happen. Sound familiar? Startup Videos Don’t Have to be Perfect. They watch, learn, laugh, and it puts a smile on their face. ”. The best part?

It is Saturday and historic events happened yesterday

Fearless Competitor

Fidel Castro, the legendary communist leader died on Friday.  That is an event of epic proportions in world history.  It is being recognized by all world leaders.  Florence Henderson died as well. On a happier note, my alma mater of Notre Dame plays #12 USC at 3:30PM on ABC.  USC is very good this year so I don’t know how we will do. You will now find Find New Customers here. Jeff Ogden.

How to Turn a Bad Day Around [Infographic]

Hubspot

"I had a bad day.". How often do you find yourself saying that? Twice? Several times throughout the day? If it's more than once each week, you've got company -- 29% of people say that they have at least two bad days at work every week. Well, shoot. That's not good. mean, I can understand having a "bad day" after you've spilled coffee all over your new jeans, or got a wicked papercut.

How to Navigate the Social Ad Spend Solar System [Infographic]

Modern B2B Marketing

Author: Mike Tomita Social media is a popular channel of choice, with 2.31 billion active social media users and 1.97 billion active mobile social media users worldwide, according to data from We Are Social—and it’s getting better by the minute. However, this means that, as a marketer, you need to supplement your organic posts with paid promotion to get your posts seen by your audience.

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful.

How Branded Short Films and Documentaries Are Transforming Video Marketing in 2016

Content Standard

From beers to BMWs, brands are getting more experimental and movie-like with their video marketing strategies. Documentaries and short films are becoming well-traveled roads for brands hoping to lure viewers in with compelling content. Thanks to the online video explosion, brands have a platform to experiment with longer formats instead of the traditional 30-second commercial. million words.

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97 Customer Experience Stats Marketers Need to Know

Type A Communications

December 1, 2016 by Carla Johnson By 2020, customer experience will overtake price and product and the key differentiator between brands. Are you prepared? While most business leaders admit the. read more. Customer Experience B2B Carla Johnson Customer Service Digital Customer Experience Mobile Customer Experience Type A Communications

Keyboard vs. Pen: What's the Best Way to Take Notes?

Hubspot

Growing up, I was fascinated by my mom's shorthand notes. The cryptic symbols she'd write blindly while listening through our 1980s-era phone with a 12-foot cord were a different language -- vestiges of a different time. You'll never need to learn shorthand because you'll type all your notes," she explained. And as it turns out, she was right. Were we doing this all wrong? Try a tablet and stylus.

3 Reasons Your B2B Marketing Reports Stink and How to Fix Them

Modern B2B Marketing

Author: Jeff Coveney According to B2B Marketing and Marketscan, only 32% of marketers pursue a data-first strategy , and less than half of marketers feel prepared for a data-driven marketing future. So it’s no surprise that a question I hear often is: “How do we gain insight into the effectiveness of our marketing efforts?”. The end result is reporting that doesn’t make sense–or does it?

2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce.