Thu.Nov 08, 2012

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Shareaholic Becomes a (Top Notch) Content Curator

Webbiquity

Shareaholic, a content discovery and sharing tools vendor, yesterday announced Shareaholic Channels , a new way to find the most relevant, fresh content based on topic. Of the more than 200,000 publishers who use Shareaholic tools (such as social sharing buttons at the bottom of this post), the company selected the top 25 bloggers in each of the following seven categories to feature: • Food. • Parenting. • Fitness. • Fashion & Beauty. • DIY. • Social Media Marketing. • Personal Finance.

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PowerViews with Linda Richardson: Responding To vs Shaping vs Creating Demand

ViewPoint

I am pleased to have as my guest today Linda Richardson, the founder and chairwoman of Richardson, a global sales performance company that delivers sales process strategies, curricula and tools to help salespeople drive more positive business outcomes. She teaches sales and management courses at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center.

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Marketing Strategy and Planning: How To Avoid Marketing Budget Disasters

Marketing Insider Group

It’s that time of year again and I have to ask the only question that matters for those of us involved in marketing strategy and planning: Do you know which marketing programs have worked and which ones didn’t? And what was the return on the investments you made? I am always completely amazed at how few of us can answer this question. And I understand this is hard.

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Why Inbound Marketing Will Cost More

Digital B2B Marketing

Inbound marketing leads, according to Hubspot, cost 62% less than leads from outbound marketing. But don’t expect that cost advantage to last. One of two things is happening: Inbound isn’t really more cost effective. Maybe Hubspot’s sample is biased or methodology is bad, but for whatever reason, the 62% isn’t true. Inbound really is more cost effective today and early adopters are reaping the benefit.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Marketing Strategy and Planning: How To Avoid Marketing Budget Disasters

Marketing Insider Group

It’s that time of year again and I have to ask the only question that matters for those of us involved in marketing strategy and planning: Do you know which marketing programs have worked and which ones didn’t? And what was the return on the investments you made? I am always completely amazed at how few of us can answer this question. And I understand this is hard.

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Deciding to Build 200 Videos for the Channel, Chapter Four

Avitage

The executive team at WE-CAN Technologies is considering investing in the development of videos to drive growth through its channel partners. They asked Max Wilson, Director of Marketing, at WE-CAN Technologies, to develop an execution plan. Max has already sent an email that validates the number of videos that would have to be developed and an email that outlines a pragmatic approach to developing the videos.

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4 Ways Pinterest Secret Boards Benefit B2B Marketers

B2B Marketing Traction

I’m excited about the new feature Pinterest launched today – secret boards with the ability to collaborate on them with others. While it’s a great feature for planning holiday shopping or that surprise birthday or anniversary party, it also has some great benefits for B2B marketers. As a marketing consultant, I’ve already been using Pinterest to pin ad campaigns that I like.

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I Need 200 Videos for the Channel, Chapter Four

Avitage

'Initiative Investment Decision The executive team at WE-CAN Technologies is considering investing in the development of videos to drive growth through its channel partners. They asked Max Wilson, Director of Marketing, at WE-CAN Technologies, to develop an execution plan, (Chapter One). Max has already sent an email that validates the number of videos that would have […] The post I Need 200 Videos for the Channel, Chapter Four appeared first on Avitage.

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How to Track Facebook Success Or Failure with Real-Time Stats

Convince & Convert

There’s been lots of gnashing of teeth and wringing of hands and pounding of keyboards about Facebook’s Edgrerank lately. “How dare they!” pontificate the social pure bloods. “We put forth the effort to get fans to ‘like’ our page, and now we have to PAY Facebook to reach them? It’s an outrage!” It’s not.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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I Need 200 Videos for the Channel, Chapter Four

Avitage

'Initiative Investment Decision The executive team at WE-CAN Technologies is considering investing in the development of videos to drive growth through its channel partners. They asked Max Wilson, Director of Marketing, at WE-CAN Technologies, to develop an execution plan, (Chapter One). Max has already sent an email that validates the number of videos that would have to be developed, (Chapter Two), and an email that outlines a pragmatic approach to developing the videos, (Chapter Three).

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Industy Analyst Extraordinaire Jeremiah Owyang Discusses Social and the Changing Consumer

Adobe Experience Cloud Blog

by Jason Miller Jeremiah Owyang is an Industry Analyst on Customer Strategy and a Partner at Altimeter Group. He is the author of the top blog Web Strategist and is an expert on how companies can connect with their consumers using a variety of online tactics. I was lucky enough to be able to catch up with Jeremiah at a recent conference and he took the time to answer some very important questions facing B2B marketing professionals on a daily basis.

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Taking Gamification to the Next B2B Level

MLT Creative

Even though gamification is much more than badges, many people continue to think of it as just that. So in order to challenge you to think outside the box about gamification, I am going to look at it. MLT Creative B2B Ideas @ Work Blog. Our ideas, musings, thoughts, reviews on b2b marketing topics.

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What eMagine’s Customers are Saying – Client Recommendations

EMagine B2B Blog

eMagine is proud to have worked with some of the best and brightest clients on Website Design, Hosting, and Online Marketing in the technology, health care, medical device and other B2B industries. Today we take a look at some client testimonials on our work with them: Lew Brown, Director of Marketing at Fluid Imaging [.] The post What eMagine’s Customers are Saying – Client Recommendations appeared first on B2B Web Strategy.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Content marketing? Danish companies show you how to do it.

Integrated B2B

Proper content marketing is about engaging your target audience with useful information that that helps them solve a problem or become better informed. It is not an exercise in directly promoting your products or services. Instead it involves encouraging and building dialog with interested parties, which can help position you as a trusted advisor and a credible, knowledgeable supplier who understands their industry and needs.

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What to Send Email Contacts in Different Stages of the Marketing Funnel

Hubspot

Your email database is not a leads database. Okay, yes, your email database probably has a lot of leads in it. But that's not the sole type of contact you have, nor the sole type of contact you should have. Over time, you will naturally acquire a variety of contact types within your database, and you need to know who is who, and what message you should send to each type.

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What eMagine’s Customers are Saying – Client Recommendations

EMagine B2B Blog

eMagine is proud to have worked with some of the best and brightest clients on Website Design, Hosting, and Online Marketing in the technology, health care, medical device and other B2B industries. Today we take a look at some client testimonials on our work with them: Lew Brown, Director of Marketing at Fluid Imaging Technologies , Greater Boston Area. “When we needed to do a complete redesign of our site, we selected eMagine after getting responses to our RFP from 6 different companies.

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The New Instagram Web Profiles: Pros, Cons and Some Social Media MacGyverey

SnapApp

The beauty of Instagram is that it allows us to visually involve people in our lives. The sights, the events, or just the really appetizing food that we encounter while we're out and about in the world can be captured, edited, and shared across the mobile web. Until today, however, that experience was exclusively mobile, and the only way to really be a part of the unplugged Instagram world while plugged in to a computer was through other connected social networks like Facebook, Twitter or Pinter

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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Reality Check: How to Tell if Your Marketing Content Is Actually Valuable

Hubspot

We marketing folk talk a whole heck of a lot about " creating valuable content." In fact, a quick site search of our own blog turned up over 1,400 results for the term "valuable content" alone. And that doesn't even include the multitude of other variations of the phrase we've used, like "helpful content," "educational content," "remarkable content," or "quality content.".