Webbiquity

FEBRUARY 28, 2011

Jeremiah Owyang recently published a fantastic List of Corporate Social Strategists for 2011 (Buyer/Brand Side) , an impressive compilation of individuals either holding the title or performing the role of corporate social strategist, defined by Jeremiah as “the business decision maker for social media programs – who provides leadership, roadmap definition, and governance; and directly influences the spending on technology vendors and service agencies.&#.

Enterprise Management 143

Enterprise Management Twitter Marketing Management Salesforce.com 143

Writing on the Web

FEBRUARY 28, 2011

One of the important ways to keep your search engine rankings up is through building quality inbound links. For those of you less familiar with SEO -talk, backlinks are when other sites link to the content on your site. It tells the search engines you’re important. Here’s what Mike Phillips writes on Website Magazine : Solicit quality inbound links.

SEO 138

SEO Digg Blogger Outreach 138

ANNUITAS

FEBRUARY 28, 2011

A recent article in Click-Z , by Mike Hotz, made the case for focusing your email nurturing primarily on the middle of the funnel. To support his point, Mr. Hotz offered up this statement: “….y ou should concentrate your efforts on the middle of the pyramid, on prospects that were referred to you by a trusted source – ideally your own satisfied customers – as well as prospects who have developed a relationship with your brand but have not yet purchased, and those who consider you to

Top of Funnel 126

Top of Funnel Lead Ranking Marketing Qualified Leads Buying Cycle 126

Adobe Experience Cloud Blog

FEBRUARY 28, 2011

by Andrew Spoeth The phenomenal rise of social media has, without a doubt, created a wave of excitement in the online marketing industry. It has never been as easy to share information online and to connect with like-minded individuals as it is today. Social networks such as LinkedIn, Facebook, and Twitter are changing the way we as individuals, and as businesses, communicate.

Social Media 104

Social Media Media Mobile Advertising Social Networks 104

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Webinar Metrics

Biznology

FEBRUARY 28, 2011

Image via CrunchBase. Amidst the blizzard of announcements by search engines or which social media sites they are now checking to rank your search results, it leaves a question unanswered: "Just what do you do about it all?" Most of us have only a limited amount of time to spend on search marketing, and now there seems to be one more thing to add to our busy to-do lists.

Social Media 93

Social Media SEO Media Search Marketing 93

SnapApp

FEBRUARY 28, 2011

SnapApp applications can now be deployed to the new Facebook Pages. Facebook's recent update to Pages for businesses and organizations made it possible to install third-party apps with rich styling and functionality, like SnapApp, directly onto a tab of your Facebook page. Starting today, any quiz, poll, or survey you create using SnapApp can now be placed on a tab of your Facebook Page. ( See an example app on our Facebook page.

Facebook 48

Facebook Microsite Custom Publishing Paid Search Agency 48

Hubspot

FEBRUARY 28, 2011

When my college journalism professor was trying to wrap her mind around Twitter followers, she said, “I am not going anywhere; why are they following me?” While her words then were meant to be a joke, today they simply convey the evolution of social networks. On Foursquare , the location-based social network, you are going somewhere and you do have followers.

Social Networks 48

Social Networks Network Marketing Webinar Metrics Twitter 48

Hubspot

FEBRUARY 28, 2011

In this age of rapidly changing technologies, businesses are fiercely competing for the attention of online viewers. Many companies start obsessing over what the competition is doing. Should you follow suit? “I don’t think this is the right thing to focus on,” says David Meerman Scott. In this episode of the Weekly Marketing Cast , we talk about the dynamic between you and your competitors.

SEO 47

SEO Paid Search Agency Link Building Hubspot 47