7 Reasons Social Media Is Bad For Marketing is a post by Kipp Bodnar on HubSpot Blog. According to Kipp social media has contributed many good things to marketers. But stepping back to think about it, he sees seven negatives that are clearly consequences of the growth of social media as a marketing discipline. don’t agree [.]. MORE >>

Yesterday I started reading The New Rules of Marketing & PR, written by David Meerman Scott. And on the first page of the Introduction I  already knew I was going to like the book. “Even though our advertising agency told us not to put the valuable information “somewhere where competitors could steal it,&# we created [.]. Books General Marketing content competition customers David Meerman Scott New Rules PR MORE >>

Looks like this week is Facebook-week for me. Trying to uncover the secrets of Facebook. And I don’t know whether it is me or Facebook, but it sure is not easy. As I wrote in my post 3 Important Tips For Facebook B2B Marketinga few days ago, to me Facebook looks a lot like Sharepoint 2007 [.]. MORE >>

This is the third post in a series of four initiated by Steve Farnsworth together with Tod Deffren, Lou Hoffman and Paul Roberts. Today we are trying to find an answer to the question What Role Should A Communications Agency Play in A Client’s Social Media. Setting up a B2B blog or a Facebook or Twitter [.]. MORE >>

This is my contribution to the series of posts initiated by Steve Farnsworth, Tod Deffren, Lou Hofmann and Paul Robert. This is the last of the four posts in the series. After a status-quo that lasted more than half a century, marketing started changing by the end of the 20th century with the introduction of the [.]. MORE >>