Sat.Jan 09, 2010 - Fri.Jan 15, 2010

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Sharing is how you build a Brand

Buzz Marketing for Technology

In a recent BusinessWeek article featuring Tony Hsieh from Zappos – they closed with a quote from Tony “Sharing is how we build our brand.&# And I couldn’t help but agree. Whether you are a CMO’s of a B2C or B2B Marketing team the key in this next decade is sharing and the key to sharing is Content! Some people call it Content Marketing (Junta42) some people call it Inbound Marketing (HubSpot) but the meaning is basically the same.

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How Social Media Changed the Sales Cycle into the Buying Cycle

Webbiquity

Back in prehistoric times (before the Internet, that is), b2b buyers learned about products and services by reading (print) magazines and (printed) analyst reports. Once they developed a short list of vendors for consideration, they contacted the companies (using phones, which were connected via wires) and the companies sent them (printed) sales collateral by mail (postal, that is).

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Webinar: 10 Tips for Improving Your B2B Demand Gen Program with Inbound & Outbound Marketing

Smashmouth Marketing

We've recently started working closely with NetProspex as a list provider to augment the work we do. Once we started working together, the folks there realized that I always have an opinion, especially as it pertains to Demand Gen. Most of my recent discussion has been about Unified Demand Gen(sm) -- the philosophy of blending inbound marketing and outbound marketing to maximize your lead generation activity.

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Stop. Read No Further.

Ambal's Amusings

Gotcha! A little reverse psychology never hurt. But, poorly written blog post titles definitely can hurt all the work you put into writing. When you write – whether it's a post, paper, essay or eBook – think twice about the title before you publish. Chances are, you're happy just to have finished writing and simply want to add a title that describes the subject.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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What you can learn from Mister Splashy Pants

Buzz Marketing for Technology

Ok so what does a humpback whale have to do with marketing? Check out this campaign from Greenpeace for the answer. Greenpeace was hoping to raise the awareness about humpback whales that were being threatened by the Japanese Fisheries Agency’s plan to kill 50 humpback whales. They started with an online competition to name the humpback whales that Greenpeace were tracking via satellite in the Pacific.

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Autonomy Promises to Automate Delivery of Tailored Marketing Messages

Customer Experience Matrix

Summary: Autonomy is a leader in enterprise search and content management (it owns Interwoven). Its concept of "Meaning Based Marketing" comes quite close to my idea of "content grazing" as a way to reduce marketing complexity while delivering the right content to each customer or prospect. In my last post , I proposed the (somewhat tongue-in-cheek) term of “content grazing” to describe automatically extracting small bits of information from company documents and feeding them to prospects and cu

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Genius Marketing Automation Blog Posts

LeadSloth

Some of you may know that I’ve been a guest blogger at Genius.com since last summer. The main topic has been Marketing Automation , with several other online marketing topics blended in. On the Genius blog I have some nice introductory articles, so I wanted to provide some links to those post here on the LeadSloth blog. Marketing Automation. These posts are about Marketing Automation and Lead Management: Lead Management Introduction.

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Critical Elements of the One-Page Marketing Plan

B2B Marketing Traction

Tweet. Critical elements of the one-page marketing plan: Vision, Mission and Goals. Before planning, you should know what your company does (mission), where you want it to be in the next three to five years (vision), and how you are going to get there (goals). SMART Goals. Goals should be S pecific, M easurable, A chievable, R ealistic and T imely. Customer Segments or Personas.

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Buyer Persona 2.0 – Part 2 - The Buyer Ecosystem

Tony Zambito

In Part 1 of this article, Buyer Persona 2.0 , the importance of Buyer Insight was presented as one of the key tenets of Buyer Persona 2.0.   This portion of the series on the next generation of buyer personas will focus on one of the truths of the global economy we live in – the interrelationships between buyers, their end customers, and their suppliers is wired like never before.   Since 2001, when Angela Quail and I became the first tandem ever to craft buyer personas as opposed t

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Choosing an Email Marketing Software « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Choosing an Email Marketing Software Who’s the best email marketing company/software? This question on a recent LinkedIn discussion thread for the Technology Marketing Community reminded me of when, a couple years ago, I delivered a presentation at the 2008 MarketingSherpa Email Marketing Summit.

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How to Call to Action

Everything Technology Marketing

While marketing strategy and planning are critical to success, marketing often fails on the execution side. Take online campaigns, for example. Here you can often see campaigns break down not because of lack of a compelling offer or properly segmented audience but because the call to action is not powerful enough to trigger a response. The best offers never get consumed if your call to action doesn't convert the visitor to even get to the offer.

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Tenacity is Key When Marketing Clean Technologies

B2B Marketing Traction

Tweet. I attend programs on technology innovation, marketing and financing for entrepreneurs whenever possible. Yesterday I attended the CalTech/MIT Forum to hear Dr. Nathan Lewis speak on the need for clean technology and participate in a panel discussion on clean technology. He talked about global energy demand, the problems of CO2, sources of renewable energy, and solutions for storing energy.

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Best Twitter Tips, Tools and Tactics of 2009, Part 1

Webbiquity

What are the four stages of Twitter enlightenment? How important is Twitter for business? How can you get more retweets and efficiently manage unfollowers? How exactly did Dell generate so much revenue by Twittering? What are the “secrets&# of top corporate Twitterers? Learn the answers to these questions and others here in more of the best blog posts and articles from last year on Twitter techniques, tools and tactics.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Social media isn’t enough. We need a marketing transformation.

Chris Koch

During one of the first few days I went to work at CIO magazine in 1995, I had what we called a “vendor visit”—one of many I would have in the coming years. The idea behind the visits was to avoid having us journos become isolated in our ivory tower. We needed to hear from marketers who were out there day-to-day listening to CIOs’ problems and aspirations.

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Don’t Forward This To A Friend! – Email Marketing Best Practice

Adobe Experience Cloud Blog

I recently read a DMNews article published a while ago that had comments from two marketers about forward-to-a-friend links. One marketing expert supported the use of a forward-to-a friend link, saying 'pass along readership’ helped share the message and that personal endorsements are powerful. The other marketing expert said that forward-to-a-friend was a ‘gimmick’ that failed and at most causes people to hit their forward button that’s already built into their email software.

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Microsoft Partner Fills Forecast with PointClear Sales Leads

ViewPoint

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Best AdWords Tips and Tactics of 2009, Part 1

Webbiquity

How can you utilize rich media ads to take advantage of the coverage provided by Google’s content network? Which AdWords reports are the most critical, and how you can take full advantage of the information they provide? How is AdWords Quality Score calculated, and how can you improve that score in your campaigns? How can you calculate the potential advertising value of AdWords before making a costly investment?

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Information isn’t power anymore

Wondering Out Loud

Leigh Anne Reynolds of The B2B Lead Blog posted yesterday about tearing down the gates in front of her marketing content and watching the clickthroughs rise. David Meerman Scott has been advocating the practice for a long time, but many of us – marketers – have been slow to adopt it because it goes against conventional wisdom and, frankly, everything we’ve ever learned about lead generation.

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7 Can’t Miss B2B Marketing Webinars

Adobe Experience Cloud Blog

When it comes to maximizing the ROI of B2B marketing efforts, knowledge is power. Learn to improve demand generation , amplify lead nurturing and more with help from these 7 can’t miss B2B marketing webinars. 1. Infuse Innovation Into Demand Generation This webinar from Marketo features a panel discussion with John Watton from ShipServ, David Woodhead from Astadia and Stan Woods from Velocity.

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Guest Post: Joey Asher from Speechworks - Public Speaking Tips From my Dog Balou

Dahle Communication

One of the benefits of having this blog has been getting to know various people around the world that I never would have met before. The following post comes from Joey Asher from Speechworks.  Public Speaking Tips from my Dog Balou.  By Joey Asher, President Speechworks. My dog Balou is a 60-pound, black-lab mix that we adopted at a PetSmart rescue day last year in Sandy Springs, Ga.    And if he could only talk and write on a flip chart, I’m sure he’d be a great public s

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Best Search Engine Marketing Tips of 2009, Part 1

Webbiquity

What’s the real optimal cost per lead for your SEM program? How can you improve conversion rates? Keep your search marketing program growing? Assure you that aren’t overlooking any important opportunities for optimization? Discover the answers to these questions and others here in some of the best posts on search engine marketing of last year.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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@TomPick takes another giant ditigal leap forward

Wondering Out Loud

If you are a regular reader of the WebMarketCentral Blog, as I am, you might be surprised to see the site – while still there – is no longer the home of Tom Pick’s ( @TomPick ) digital/interactive marketing insights. The new site Webbiquity was launched this morning. Here’s the subhead: Webbiquity: 1) The fusion of SEO, search marketing, social media, reputation management, content marketing and interactive PR. 2) Being omnipresent on the web for the search phrase that un

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That first step into online marketing today is a really big one

EMagine B2B Blog

Remember back in those halcyon days of, say, the mid-00s and earlier, when starting your online program was as simple as… build (or update) and optimize your website get an opt-in customer/prospect list together for nurturing emails cross-market your URL on traditional print, packaging, and other offline vehicles …plus some more or less optional tasks, like: develop a real content [.].

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Sherlock Holmes, Guy Ritchie, Robert Downey Jr. and Style

Dahle Communication

 I love a good movie. A movie that not only entertains, but is intelligent and witty or has great action scenes and special effects. Most movies give you one one or the other - never both. When a movie can capture both I usually will end up enjoying the movie so much I'll buy the DVD when it comes out. It is rare that a movie will cause me to either buy the book it was based on or want to see it again in the movie theater.

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Financial business case justification remains a requirement for IT vendors

The ROI Guy

In Gartner's 2010 trends report, Daryl Plummer, managing vice president and chief Gartner fellow indicates that "For many organizations, the economic and budgetary challenges of 2009 drove important changes in the general governance of IT investment decisions, accelerating the trend toward greater accountability and transparency. According to Daryl "With a strong emphasis on business-case justifications, chief financial officers (CFOs) assumed a more active role.

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Lets Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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Fire me, please!

Wondering Out Loud

Relationships do not all last forever. There comes a time when even the best break apart. Think The Beatles , Martin & Lewis , Simon & Garfunkel , Gumby & Pokey ( RIP Art Clokey ). So where’s all this going? In my quest to find new employment I have met with several agencies in the Twin Cities of St. Paul and Minneapolis. Some big, some small, some in between.

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Measuring social media ROI: it’s not a slam dunk for B2Bs

EMagine B2B Blog

There’s been a fair amount of e-ink spilled over how to measure social media results …some of it in fact on this very blog. Mostly, what you see is exhortations to measure attributes or variables that are readily measurable within the structure of social media: things like followers, mentions, responses, reach, influence. Perceptive readers, though, [.].

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7 Reasons Every Business Needs to Twitter

WebMarketCentral

Despite the fact that Twitter has more than 32 million users , has received massive publicity from both celebrities and government , and produced remarkable results for companies like Dell and Zappos , many business executives still don't "get" Twitter. Granted, there is an awful lot of noise ("Just got back from the gym.eating pizza again for lunch.watch a Seinfeld rerun"), self-promotion and spam-like content on the world's most popular microblogging service—and to newbies it can seem like a b

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