Mon.Nov 12, 2012

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Social Media Marketing: 6 tips for running a valuable LinkedIn group that attracts prospects

markempa

Tweet How easy it is for the mighty to fall. Especially on social media. In early October, the B2B Lead Roundtable Group , this blog’s LinkedIn group, was recognized as one of the top LinkedIn groups for content marketing. Check it out for yourself here: “ 4 Hottest LinkedIn Groups for B2B content marketing.” Here’s one of the primary reasons we received this distinction: Our vigilance in keeping self-promoters and spammers out of discussions.

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Anyone with a New Idea is a Crank Until the Idea Succeeds

Webbiquity

I was reminded of that famous quote from Mark Twain recently in a Twitter exchange about the web presence optimization framework. Although the framework has been for the most part enthusiastically embraced (and dozens of people have downloaded the framework white paper ), a few people on Twitter questioned the need for a “new” marketing concept.

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Don’t Forget These Important SEO Elements When Launching a New Site

Biznology

Tweet Photo credit: Wikipedia. As an SEO provider , it’s always a bit nerve-wracking when a client mentions that they are planning to launch a new website. It’s understandable that things need to be refreshed from time to time, however a huge SEO ranking factor is the trust of your website. If drastic changes are made and if certain things aren’t implemented properly during the new site migration due to lack of knowledge, it can result in some of that SEO trust being lost.

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9 Companies We Admire for Creating Marketing People Love

Hubspot

Any company can "do" marketing. But the companies that can consistently create marketing people love are the companies that really get noticed. Problem is, lovability is kind of a hard thing to synthesize. I mean, how do you quantify exactly why the brands you love elicit those warm and fuzzy feelings inside of you? Sometimes it's their copywriting , other times it's their design sensibility , sometimes it's just the way they talk to you on social media -- but it's not the easiest thing in the w

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Creating Your Big Rock Content Piece: 5 Must-Have Tips For Success

Adobe Experience Cloud Blog

by Dayna Rothman When determining your content marketing mix, you want to make sure that you have what we at Marketo call “Big Rock Content Pieces”. These are your big kahunas, the large thought leadership pieces that not only illustrate your unique point of view, but that you can also break up and use to create smaller content pieces. At Marketo, our “Big Rocks” are in the form of our Definitive Guides, which can be 80+ pages jam packed full of awesome content and tips.

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