Tue.Oct 25, 2011

article thumbnail

5 Reasons Content Marketing is Getting Harder

Writing on the Web

I hate to be a purveyor of gloom, there’s too much of that around these days. But I’ve been thinking about this and want to share my thoughts with you. Here are some reasons content marketing is getting more challenging. There exists: A shift away from focusing on your products and services (what you know well). A shift towards the reader/customer and their needs (what you may not know very well).

article thumbnail

5 Steps To A Better Marketing Plan

Marketing Insider Group

The first step to great marketing is having a great marketing plan. However, not everyone bothers to plan – even though most agree that it is the foundation to successfully achieving your marketing objectives. I’ve always liked these quotes on planning: “bad planning on your part does not constitute an emergency on my part” and “He who fails to plan, plans to fail.” If you haven’t started your marketing plan exercise, now is the time!

Planning 161
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Buyerology: Understanding Buyer Choice

Tony Zambito

Image by Will Lion via Flickr. When formulating marketing, sales, demand generation, and content strategies, an important factor is that of understanding the choices buyers make.  Oftentimes, strategies are crafted with a singular focus on the purchase decision.  However, increasingly evident today is that buyers make purchase decisions that are a summation of several choices.  In today’s social world, buyers are confronted with making choices in more areas than ever that

article thumbnail

Social Media Sleuthing: A-List Traffic and bit.ly Tricks

Digital B2B Marketing

Ever wonder how much traffic social media A-listers and publishers drive with their own Twitter stream? Using bit.ly , you can often see this as well as a wealth of other information, such as what content someone shares and even what accounts they manage. If you know me, you probably know that I am part analyst, part geek, and looking to peel back one more layer of the onion whenever I have time.

article thumbnail

WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

article thumbnail

Chart Chat: Social Media Platforms and B2B Marketing

Adobe Experience Cloud Blog

by Maria Pergolino Back on August 18 th , MarketingSherpa posted a chart highlighting which social networks, according to their research, were the most successful when it came to inbound marketing. What is both interesting and useful about this chart is that not only does it give percentages, but it sections these percentages off according to their focus: B2B, B2C, or both.

More Trending

article thumbnail

Use Content Marketing to Manage Industrial Sales Funnels

Industrial Marketing Today

B2B and industrial marketers are usually tasked with two main responsibilities: Fill the top of the sales funnel (ToFU) with high quality leads. Maximize the middle of the funnel (MoFU) for converting more leads into sales opportunities. Achieving those two objectives are difficult enough, now add to that the constant pressure of having to lower the cost per lead at the same time.

article thumbnail

B2B Data Hygiene: It Pays to Scrub Your Lists

MLT Creative

Any B2B marketer who has initiated an email or direct mail campaign lately knows that business marketing data degrades quickly. Bounce rates are hitting the ceiling. Direct mail return rates are shockingly wasteful. Data master Dun & Bradstreet says the current level of data quality costs U.S. business $600 billion per year in printing, mailing costs and staff overhead alone.

article thumbnail

Finding and leveraging your market’s key influencers

EMagine B2B Blog

OK, you were intrigued by my title, but now I hear you wondering, “Why is this important?” Well, the short answer is that it’s not just important… it’s vital. In his post on Junta42’s Content Marketing Revolution blog, Joe Pulizzi ticks off a few reasons… It can help drive your social media execution. It can [.].

article thumbnail

7 Pro Tips for Expert LinkedIn Marketing

Hubspot

LinkedIn has rolled out some great improvements over the past few weeks, making it more and more valuable as a lead generation channel. We always knew it was where business-focused folks hung out, and now LinkedIn is giving marketers some great tools to reach them properly and more effectively. Here Are 7 Pro Tips for Using LinkedIn for Inbound Marketing: 1.

article thumbnail

The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

article thumbnail

You’ve probably over-farmed your donors’ land

Biznology

Image via Wikipedia. When it comes to your direct mail campaigns, you’ve probably over-farmed your land. You’ve been emailing and snail mailing the same donors you have done for a decade. It is time to leave the land fallow and let the lists rest. You have probably responded to lower donations and attention by relinquishing too much power to your direct marketing firm and they have been much more aggressive than you’re comfortable with, sending out many more snail mail and emai

Blogger 157
article thumbnail

The 4-Step Guide to Writing Flawless Marketing Emails

Hubspot

How many times have you not clicked on an email because the subject line didn't grab your attention? Well, the same goes for your customers. An email's subject line is critical to get your target audience to even consider opening your email. And once you've opened the email, did you take one look at paragraph after paragraph of text and click "delete" before you even read the first line?

article thumbnail

The 4 Critical Elements of an Effective Business Website

Webbiquity

The first step in optimizing your online presence is making sure you have a website worth optimizing. That means creating a site that your target visitors will be glad they found once they arrive, and will spend some time with because the site provides the information they need in an easy-to-find manner. It’s like planning a large event or party in your home.

article thumbnail

5 Ways to Maximize Ecommerce Holiday Marketing

Hubspot

Say "Happy Holidays" to a shopper, and they'll most likely interpret it as, "Congratulations! Here's your giant headache. You're welcome." After all, what is a holiday shopping trip mean, anyway? Christmas music looped until you can't stand it anymore, a square mile of pavement around the mall with no place to park, and a million shoppers everywhere.

article thumbnail

What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

article thumbnail

It’s About Response, Not Engagement

Convince & Convert

Guest post by Jeff Molander , Author of the new book, Off the Hook Marketing: How to Make Social Media Sell for You. and adjunct professor, Loyola University Business School. He blogs at www.offthehookblog.com. We’re all listening, engaging, sharing, posting, updating. But with what business outcome in mind? When we say engagement, might we really mean “prolonged attention?

AIDA 156
article thumbnail

5 Deadly Twitter Sins to Avoid

Hubspot

This is a guest blog post written by our friends Nikki and Tammy at MarketMeSuite , the free social media marketing dashboard. Twitter can be a great platform for many inbound marketers to connect with potential customers, maintain relationships with current customers, and generate new leads. But that's not to say that all marketers are using it appropriately.

Twitter 48
article thumbnail

5 Reasons Marketing and Sales Should Get Married

Hubspot

This is a guest post written by Michael Lieberman , co-founder and president of Square 2 Marketing. Mike is an author, blogger, and speaker on the topic of Reality Marketing™ and can be followed on Twitter @Mike2Marketing. Marketing and Sales have been dating for years, and it’s no longer okay for them to have a casual relationship. If Marketing were my daughter and her boyfriend were Sales, then I'd have to put my foot down and say, “Enough dating…it’s time to get

article thumbnail

30 New Tablet Usage Stats Marketers Should Know [Infographic]

Hubspot

As adoption of mobile devices grows among consumers, it's important for marketers to keep up with its evolution and know the facts. What are the trends that are shaping mobile usage? Which devices are more popular than others? How is information getting consumed on these devices? What can marketers do to take advantage of these new mobile behaviors ?

Stats 53
article thumbnail

How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.