Understanding the Value of Social Media Data
Buzz Marketing for Technology
APRIL 21, 2010
There is a big difference between data and insights. Technology may have given us access now to endless amounts of data from every corner of the world. But the real challenge is making sense of all this seemingly disconnected data. Data by itself is generally valueless which is why for the most part it takes human gray matter applied to the data to make it into actionable insights.
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