Buzz Marketing for Technology
MARCH 30, 2010
I am a big fan of David Meerman Scott’s work and I am in the middle of re-reading his book the New Rules of Marketing and PR 2nd edition ! In the book he stresses the importance of having a “buyer persona” and his definition a buyer persona is a “distinct group of potential customers expressed as an archetypal person whom you want your marketing to reach”.
Buzz Marketing for Technology
APRIL 1, 2010
In the recent Edelman Trust Barometer report they detail out how trust is rebounding in a handful of Western countries especially in the United States where trust in business jumped 18 points to 54 percent. Which was an interesting statistic no doubt for many of us in business today. But for me – the real story was buried on page 7 of the report (see graphic) which talks about the number of times your message needs to hit target in order for it to resonate!
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