Interview with Leading Sales Expert: Jim Keenan
Buzz Marketing for Technology
OCTOBER 6, 2009
1) Why do you think it so hard for marketers to tune into what is effective at the sales level? Marketing is “passive selling”. I think the problem is execution and rests in two places. The first is with corporate structure. Companies can do a better job at integrating the two functions. Marketing and Sales need to be tightly integrated with the same incentive and management plans.
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