Buzz Marketing for Technology

FEBRUARY 25, 2009

I know I talked about this before on this blog but when I saw the data from RainToday’s Benchmark Survey of How Buyer Identify Professional Services Providers , I couldn’t help myself. According to the chart which shows the results of over 200 surveys taken by services buyers – the top 3 ways buyers become Aware of services is: Word of mouth from Colleagues Word of mouth from other Service Providers General Awareness of the Brand Most services providers aspire to generate referrals and many do,

Social Media 157

Social Media Word of Mouth Buying Cycle Media 157

Buzz Marketing for Technology

FEBRUARY 27, 2009

I realize you can’t pick up a paper or listen to the news without hearing about more job losses and for those that are affected by the economic situation my thoughts and prayers are with you all. And so I’d like to focus on describing how my blog has helped me move on to the next stage in my career. And hopefully help you in the process. Bottom line over the last 3 years my blog has helped me build a strong personal brand as I worked hard in my off hours for my blog become: Voted #2 on the Junta

Enterprise Management 100

Enterprise Management Demand Generation Agencies Network Marketing Buzz 100

Buzz Marketing for Technology

FEBRUARY 23, 2009

Every firm I speak to wants to better position themselves as thought leaders in their specific area of Technology. And for good reason – better margins, better awareness, better leads, more qualified leads. Moreover, it changes the dynamic of the conversation from one of WHO are you to HOW can you help me with my problem. But creating Thought Leadership is not so easy.

Thought Leadership 100

Thought Leadership Work Management Marketing Management Sales Qualified Leads 100