Sat.Sep 24, 2016 - Fri.Sep 30, 2016

Buzz Marketing for Technology

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Turn Leads into Customer Advocates

Hive9

It’s marketer’s job is to attract new leads. That’s an oversimplification, of course, but for many marketing departments, bringing in new leads is treated as the core focus. But what then? Hive9

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How To Decide Whether Marketo RCA Is Right For You

bizible

The technology journey for B2B marketers includes the implementation of an advanced marketing automation system and a CRM. And at some point an advanced marketing attribution solution is also implemented. Advanced marketing automation systems like Marketo offer some form of attribution but it can be difficult to understand exactly how it compares to other attribution solutions like Bizible.

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How Empathy Will Grow Your Sales and Marketing Pipeline

B2B Lead Generation Blog

Writers note – This as a primer for my session at Dreamforce 2016 next week. We have more marketing channels and more content than ever before, but it’s become harder to actually connect with customers. Today’s crazy-busy customers are weary of pitches, cold emails, hype, and manipulative messages, and as a result, they tune them out. Our customers aren’t saying, “We need solutions.”

9 Types of Interactive Content for Innovative Lead Gen

Act-On

Need more leads? Need better leads? Almost all of us do. The trouble is, it’s hard to create content that’s so enticing, so compelling, that it convinces your audience to share their information to get it. It’s not like they don’t have a lot of other choices. Even when we do create a great white paper, case study, or research report, it can be hard to make it stand out in a sea of similar content.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

ScribbleLive Spark: Learn More About Your Audiences With Polls

ScribbleLive

TL;DR. In ScribbleLive Engage, our real-time, interactive publishing product, you have the ability to integrate polls into all of our embeddable content experiences (which include live blogs, Q&As, social walls, content hubs, and timeline slideshows). In turn, this information equips you with the know-how to create content that is customer-centric and relevant to your target reader. What / How.

How to Measure the Revenue Impact and ROI of Webinars

bizible

Webinars are an important component of many B2B marketing programs. They offer an experience that’s different from other types of content (typically more engaging), and give the speaker(s) a platform to cover a greater breadth or depth than a typical blog post. Webinars are content, in which you then use other channels to promote it. Here’s how to do it. Measuring the revenue impact of webinars.

The Perfect Close

Your Sales Management Guru

The Perfect Close. -A book review-. The quality of new sales related books coming out is amazing and The Perfect Close by James Muir is another high quality book to add to your library. James writing style along with his content makes his book contemporary and a complete book to take an average performer to the next level. You can find it on Amazon. Do you have a Plan?-A Checklist to Validate it.

A Guide to Growing Your Business and Revenue

B2B Lead Blog

The goal of most small businesses is to eventually move toward growth and expand their revenue and clientele. Yet, this process is easier said than done. Oftentimes, the lavish business plans that people start out with fail to come to fruition. In fact, studies have shown that only about 20 percent of businesses manage to […]. Marketing Automation marketing automation

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

5 Key Differences Between Email Marketing and Marketing Automation

Act-On

Your business is getting traction. You’ve started to gather a critical mass of leads. Even better, you have a direct way to talk to them, via their inboxes, and they’ve opted in to your email list, so they do expect to hear from you. You begin to look at the options for marketing software, and. this is the point where you may have arrived at this article. The answer is simpler than you might think.

Can Someone Explain Printer Economics?

Paul Gillin

I just bought a very nice Ricoh SP C250DN color laser printer from  Adorama  for the crazy low price of $66, including shipping. The friggin’ think arrived 22 hours after I ordered it. Nice job, Adorama! Here’s what I don’t get. UPS shipping on a package of that weight is $56. But the kicker is that replacement toner cartridges for this sucker cost over $200 each.

The One Thing That’s Better Than Knowing Your Customers

grow - Practical Marketing Solutions

Knowing your customers is a never-ending quest for most marketers. Understanding the customer helps marketers position the product, and sales teams persuade consumers to buy. It’s why businesses exist. However, there’s one thing that is even better than knowing your customers. And I’m going to tell you exactly what that is. Yes, Knowing Your Customers Is Needed. Use: Interviews.

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Exploit the hours employees spend on social media

Biznology

When Dan Krueger and I send out our Gerris Corp influencer marketing emails, we time the mail-merged blast for around nine on the morning, East Coast time on a Tuesday. We’re doing this because influencers generally are the most generous with their time and most responsive to our email PR pitches when they’re on someone else’s clock. So, this is sort of a clever bait-and-switch.

The business case for breaking the content marketing rules

grow - Practical Marketing Solutions

By Mark Schaefer. There are so many tutorials, webinars, and free guides out there about how to create content for the web but nearly all of them miss one critical idea — the most successful content doesn’t necessarily follow the rules. It is uncommon. Here’s a step-by-step content creation process I saw in a recent blog post: Business strategy and goal setting. Customer personas.

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Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

The simple truth about what’s driving digital next year

Biznology

Someone recently asked me what I thought the future of marketing was going to look like: what’s driving digital next year and, most importantly, how marketers can prepare for the seemingly ever-shifting changes brought about by digital. This remains a critical question and one that I spend a huge amount of time thinking about for clients and my own business alike. hard and b.) Coincidence?

A box full of freshly made homemade cookies

Connect the Docs

I kid you not. I bet I am one of the most spoilt brats on this planet. Guess what I came home to today afternoon. This. A box full of freshly made homemade cookies. Thank you Jyotsna!! Now, what it left is this – I have to exercise all my willpower not to finish these before … Continue reading A box full of freshly made homemade cookies. Life/Experiences Parenting/Growing up cookies

The Massive Impact of Personalized Omni-channel Experiences

B2B Marketing Insider

One of the more effective ways to become the best is to learn from the best. What did various people in various industries, various companies in various regions, do to vault themselves into such elite company? The 2016 State of Marketing Report, an annual report in its third year from Salesforce, is an in-depth industry […]. Content Marketing

Content Marketing Trends That Will Rule 2017

B2B Marketing Insider

Making predictions for an industry as fluid as content marketing is rarely a good idea. Chances are that you will have more misses than hits and that those misses will be far more eye-catching. Still, it can be difficult to resist the temptation to give one’s predictions about what is going to happen and that is […]. Content Marketing predictions trends

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

5 reasons your business needs a mobile app

B2B Marketing Insider

If you were under the impression that mobile applications are exclusively for the household-name brands with a seemingly endless supply of marketing budget, check your calendar as you may still be living in 2010. In the last 6 years, the mobile app industry has seen some tremendous growth, with both Android and IOS stores boasting […]. Marketing Strategy Mobile

How CMOs Can Make Sense of Today's Technology Landscape

It's All About Revenue

Quick question: How many martech vendors and solutions do you think are currently available as we speak today? thousand? Perhaps even two-thousand? The answer is nearly four-thousand, according to the martech tracking guru Scott Brinker. And you'll notice my use of the words "as we speak today" earlier. Overwhelming to say the least. The Shift Is Obvious. What shift you ask?

Infer’s Artificial Intelligence Platform for Sales and Marketing Now Powers the Industry’s Largest Customer Community

Infer

Press Release:  Company Doubles Customer Base and Expands Leadership Bench by Adding Pete Westenhiser as Vice President of Sales. In addition, the company announced a 41 percent increase in bookings quarter-over-quarter, marking the highest bookings achieved to date in the company’s history. About Infer. Additional Resources. Learn more about Infer’s momentum on the Infer blog.

CRM 2

Announcing Vidyard’s New Interactive Video Player

Vidyard

Last week I snuck into our R&D lab on the second floor of our awesome new office and saw a few TOP SECRET things that I probably shouldn’t have, one of which was something labeled “ New Vidyard Interactive Player ”. And then I got busted by our VP of Engineering, Tyler Campaigne. I was in trouble. He knew I had seen too much. Finally that day is here! Pretty incredible, right? Thanks Em!

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

Why A/B Tests Are Just Part of the Story

It's All About Revenue

Nothing is worse than expensive purchased website visitors who are not able to find their way through the checkout process or abandon part way through. To optimize web pages, A/B Tests or MVT are established testing methods and are considered as the Holy Grail of conversion optimization. Hypotheses are always created with the goal of a better conversion or more engagement in mind.

8 Tips To Up Your Content Marketing Game

B2B Marketing Insider

One of the biggest mistakes many content marketers make that prevents them from maximizing their content marketing ROI is not creating a strategy. Publishing content without a strategy is like walking in a pitch dark room with your eyes blindfolded. If you’re creating content without purpose and direction, and are just publishing for the sake […]. Content Marketing

B2B Marketers Lose with Inbound Only Strategies

B2B Marketing Insider

By Amanda Dooley, Content and Product Marketing Manager at NetLine Corporation B2B marketers, it’s time to wake up and smell the content marketing opportunity outside of inbound. Inbound marketing is an obvious and must have strategy for all corporate websites, no disagreement there; however, that is simply one piece of the pie. You’ve created content, published […]. Content Marketing

A Creative Side Project Saved This Startup: The Unlikely Story of Unsplash

B2B Marketing Insider

Slingshots are short stories of side projects that led somewhere unexpected. Our show’s premise is simple: We want more people to trust their intuition. Slingshots are quick-hitting examples of people who do so. Mikael Cho is the co-founder and CEO of Crew, a marketplace that helps you find designers and developers for your website or app. […]. Content Marketing

2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce.

The Power of Customer Focus

Fearless Competitor

One time long ago, I was working for a warehouse management company called Optum Software.  It was a startup with about 35 employees.  I was a salesperson. The company was sold and I gave them my resignation.   They said ” We REALLY need that big deal with the company in Tampa.  The Home Shopping Network.” ” I replied “I will sell it if you put it in writing.  They did. flew to Roanoke, VA and Reno, NV to tour their warehouses with the warehouses managers.  I learned their issues and challenges.  Met the company and hammered out a deal.  ”  She said no. 

Facebook Live Almost Died. Now It Could Rule the Media World

Contently

On Monday night, Hillary Clinton and Donald Trump went head to head to make their case for why they should be America’s next leader. The stage also doubled as Facebook Live’s coronation. The social giant partnered with ABC to live stream the debates via Facebook Live, putting the much-hyped feature on the national stage. Others doubt that Live will ever take off. billion users. With 1.71

The Hashtag That Could Tilt the Marketing Automation World

Content Standard

I remember being challenged by my company to show ROI on individual articles we created for our content marketing program. They wanted more insight—via our marketing automation platform, Marketo—into which content was driving new leads and bookings. spent many late nights at work trying to figure out ways to show which pieces of content were working for our content marketing program. Lead Reports.

Everybody has a plan — until they get digitally disrupted

chiefmartech

The rock singer Jim Morrison once said about life, “Nobody gets out of here alive.” ” As the world continues its digital metamorphosis, we could riff on that: “Nobody gets out of here undisrupted.” ” Digital will disrupt your business. Odds are, it will happen sooner, faster, and to a far greater degree than you dare to imagine. Informed decision-making.

Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.

3 Core Functionalities for Multi-Channel Marketing

Modern B2B Marketing

Author: Patrick Groover Marketing communications continue to evolve as audiences interact with brands through an ever-increasing number of channels. Since campaign success is largely tied to consistently getting the right messages in front of target audiences, a single or even dual-channel approach to marketing is quickly becoming a thing of the past. through SMS text, email, and even direct mail).

SMS 1

How to Run a Webinar: Have a Marketing Automation System in Place

Lead Liaison

This is the fifth installment in the series  How to Run a Webinar. You’ve defined your invitation and registration process. The next step is to consider using your marketing automation software to help you with the entire process. marketing automation system can help you automate your webinar and create a repeatable model to use for future webinars. Log their status (no show, registered, etc.)

10 Common Phrases You Should Stop Using in Client Emails Immediately

Hubspot

Think your email skills are strong ? Think again. As it turns out, we all overestimate our ability communicate effectively over email. In a study published in the Journal Of Personality And Social Psychology , email writers thought readers would correctly identify the tone of their emails about 78% of the time. In reality? Only 56% of emails were interpreted accurately. Start by cutting the fat.

10 Pieces of Content Your Audience Really Wants to See [New Data]

Hubspot

Content marketing is constantly evolving, which is what we here on the HubSpot blogging team love about our jobs. It keeps things interesting. And while it’s easy to get caught up in experimenting with innovative content, it’s important that we pay close attention to how our readers are changing, too. What content types do readers want to see more of in the future? Social Media. News Articles.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.