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BUZZ MARKETING FOR TECHNOLOGY
MAY 15, 2013
Why CMO’s Need To Be More Involved in Ecommerce
'Posted in Commerce Conversion Optimization Customer Experience eCommerce Leadership Online Testing Optimization Personalization Testing. If the $42.3 billion spent online this past holiday season has taught retailers anything, it’s that capturing customers—and their dollars—online is crucial. But online is a big place. So where to even start if you haven’t yet…started? One word: data. No Contest.
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