December, 2011

Buzz Marketing for Technology

article thumbnail

Brands: It’s not enough to be liked

Buzz Marketing for Technology

Imagine a company that has upscale retail locations around the United States receiving tens of thousands of customer visits. Now imagine not having anyone there to greet and interact with those customers. What’s the point of the storefront? Facebook fan pages are much the same thing. But only 0.2 to 2 percent of fans go back to a page. Why? Because there is nothing going on that interests them.

article thumbnail

How important is real-time data? It’s all relative

Buzz Marketing for Technology

The speed with which social media spreads ideas and information has led many marketers to place a premium on capturing data in real time. But should real-time data be such a priority? Real time means different things to different people when the term is used as a proxy for recency. To an evolutionary biologist, real time could mean thousands of years of species development data.