| | | Buzz Marketing for Technology | | | | 4 articles |
| Page 1 of 1 | Previous | Next | BUZZ MARKETING FOR TECHNOLOGY OCTOBER 12, 2011  Social Media Marketing and Darwin: Evolution or Irrelevance “If you don’t like change, you’re going to like irrelevance even less.” – ” – General Eric Shinseki, former U.S. Army Chief of Staff. The media landscape has evolved tremendously over the last quarter century. Consumers have evolved even faster with the advent of high-speed Internet-enabled mobile devices and social media. The answer: You don’t. | BUZZ MARKETING FOR TECHNOLOGY OCTOBER 19, 2011  5 ways to use social media for solution marketing It’s easy to get caught up in the buzz, and the hype, around social media. ve been working with many B2B companies to help them figure out when and how to use social media in their business. The answer is always a bit different depending on the product or service. One area that few people have written about is how to use social media for solution marketing. 1) Is there a market for your solution? | | | | | |
| BUZZ MARKETING FOR TECHNOLOGY OCTOBER 26, 2011  Social Media Data: Time to Embrace it There is not a day that goes by in the life of a marketer that doesn’t have a headline that reads, “marketers struggle to find the ROI of social.” It is as if marketers are chasing down a unicorn that exists only in their imaginations. 2011 MarketingSherpa study confirmed this with 62% of CMO’s believing that social media will pay off for them … eventually. Yet, there is an answer. | BUZZ MARKETING FOR TECHNOLOGY OCTOBER 5, 2011 Why Your Marketing Needs Real-Time Data Another Advertising Week in New York is upon us and so far I have seen some great presentations from companies like Facebook, LinkedIn, Twitter, Quantcast, comScore, and even Yahoo! However, if there is one thing that is becoming painfully clear to me is the need to be relevant to your audience – whether you are advertising to them, being social with them, or just creating the right kind of conversations about your brand. We often throw this idea around as marketers – “being relevant”, but few people discuss how! So to illustrate this, I decided to run a research experiment to show at IAB MIXX. | |
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