Buzz Marketing for Technology

JUNE 8, 2011

Some advertising agencies charge you hundreds of thousands of dollars to create what they call the “ideal customer persona”. I discussed how you can do this for FREE with Facebook in a prior post called Generating a Buyer Persona with Facebook Advertising but unfortunately you do get what you pay for. What if there was a way to build the ideal customer persona by using social data?

Buyer Personas 194

Buyer Personas Advertising Agencies Paid Search Agency RSS 194

Buzz Marketing for Technology

JUNE 1, 2011

So let me ask you a question – if you could get more mileage out of your existing car – would you do it? Of course you would! So if I could show you how to improve the “gas mileage of your existing marketing budget – would you do it? Same dollars just more effective. Of course you would! Years ago John Wanamaker once said – 50% of my marketing budget is wasted I just don’t know which 50% – I would argue that right now that dynamic is even worse – with the fragmentation and choices availabl

Budget Programs 166

Budget Programs Marketing Budget Social Media Spending 166

Buzz Marketing for Technology

JUNE 22, 2011

Ok so this isn’t the newest concept you ever heard of – but hear me out – its time we really changed a few things in the marketing organization. So its easy to see that today’s marketing teams are not that well equipped to handle “ real time marketing ” as David Meerman Scott defined it. We need better systems to take in data and analytics in order to make smarter better business decisions.

Planning 168

Planning Media Plans Marketing & Strategy Marketing 168