Buzz Marketing for Technology

JULY 30, 2009

Back in October of 2007 at a MarketingProfs conference I remember listening to a panel on how someone used a blog as their online news room. The panel was run by David Armano and featured Todd Andrilik the director of marketing and PR, for Leopardo Construction, who was using WordPress as a online news room. It was one of those marketing ideas that I walked away from it thinking – Damn I wish I thought of that!

Facebook 116

Facebook RSS PR Social Media 116

Buzz Marketing for Technology

JULY 27, 2009

Back in December of 2007 Forrester published a method for creating a Social Media Strategy called the POST Method. It was revolutionary at the time because as most who marketers were beginning to experiment with Social Media fell into the trap of implementing the latest “shinny object” which naturally over-focused them on the technology rather than finding the right audience (or P for People), identifying your objectives (O), creating a strategy to reach them (S) and then finding what technology

Segmentation 100

Segmentation Conversion Forrester Social Media 100

Buzz Marketing for Technology

JULY 23, 2009

So over the last few blog posts we have looked at ways in which websites will provide you with a very different web experience today and over the next 24 months. A web that brings your search results based on what your friends clicked on and a buying experience based on what others in your social network (like Facebook) have bought. A web where users can update their status, post photos, and play games with friends directly within web enabled appliances like Xbox Live!

Ad Building 120

Ad Building Social Networks Facebook Linkedin 120

Buzz Marketing for Technology

JULY 20, 2009

If you read the last two blog posts on Social Search could it be a Google Killer and When is Amazon go Social , you would begin to get a glimpse of the web in the next 24 months. A very different web that brings your search results based on what your friends clicked on and a buying experience based on what others in your social network (like Facebook) have bought.

Spending 100

Spending Social Networks Facebook Ideal Customer Profiles 100

Buzz Marketing for Technology

JULY 13, 2009

I was just searching on Amazon for my new book Facebook Marketing for Dummies (Wiley) which is due out in late August. And I was looking at the “personalized recommendations” that Amazon provided me. There was a section on books that were “Frequently Bought Together” with my book. Obviously it lists Facebook for Dummies and maybe not so obvious, Twitter Power.

Amazon 100

Amazon Facebook Ideal Customer Profiles Tagging 100