Buzz Marketing for Technology
OCTOBER 30, 2008
Highlights of a Panel at the Media Convergence Forum featuring: Jeff Hayzlett – Chief Business Development Officer, Eastman Kodak Russ Klein – President Global Marketing Strategy, Burger King Nicholas Utton – CMO, E-Trade Financial Role of the CMO faces evolution and reinvention unlike any of the peers of the CMO. What the CMO role mean to each of you?
Buzz Marketing for Technology
OCTOBER 28, 2008
John Strattion, EVP and CMO of Verizon Communications, keynote speech at the Media Convergence Forum Audience fragmentation has made media planning a much more complex process – $70B TV, $33B magazines, $28B newspapers, $11B radio, $18B internet, $4B outdoor (US Ad spending 2007) Since 1985 the number of channels has grown 6X – causing viewership hours per channel decrease by 50% (12B additional videos consumed per month not viewed on TV) In the same 20 years … The audience that broadcast
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Buzz Marketing for Technology
OCTOBER 27, 2008
Every once and a while you meet someone who inspires you to elevate your game to a whole new level and for me Doug Simon is that person. I first met Doug on a panel speaking about Web Video and he invited me to do a vlog with him. Candidly I have wanted to use more video for my own blog so I jumped at the chance. As my team knows I have been looking for ways to incorporate video in the marketing mix at BearingPoint not just as a nice to have but as a staple of our interactive go-to-market.
Buzz Marketing for Technology
OCTOBER 21, 2008
Normally email and profit don't go in the same sentence at least in the minds of most B2B marketers – but actually they should. Everything has a cost associated with it and email is no exception – so this podcast focuses on how much lift in revenues and profits you can get out of your email program if you are in B2C or B2B marketing. To accomplish this I decided to speak to Steve Webster, Chief Strategy Officer from iPost who has published several case studies on the topic of improving profi
Buzz Marketing for Technology
OCTOBER 16, 2008
e-Denkarium. Vortrag zum persönlichen Wissensmanagement. Wie vor einigen Tagen versprochen (nämlich hier ), stelle ich nun mein Vortragsmanuskript zur Verfügung, das Grundlage meines gestrigen Vortrags in Karlsruhe beim jährlichen Symposium des Arbeitskreises Wissensmanagement war. Gegenstand war das persönliche Wissensmanagement, das ich theoretisch beleuchtet und anhand von Knowledge Blogs mit praktischen und empirischen Argumenten ergänzt habe: vortragpwm_karlsruheokt08.
Buzz Marketing for Technology
OCTOBER 16, 2008
Hauptseite. Aus Wissensmanagement. Wechseln zu: Navigation , Suche. Persönliches Wissensmanagement. Dieses Wiki stellt das Resultat der Arbeit im Knowledge-Team "Persönliches Wissensmanagement" im Rahmen des NKD Wissensmanagement 2007/08 am Institut für Kommunikationsforschung (IKF) Luzern dar. Ziel und Zweck. Wir, die Autorinnen und Autoren , richten uns mit dieser Dokumentation an ein breites Zielpublikum, nämlich an Personen mit einer aufgeschlossenen und interessierten Haltung gegenüber
Buzz Marketing for Technology
OCTOBER 16, 2008
Environmental concerns are not new and Green IT efforts are gaining ground at many companies, both big and small. Of course, Green IT solutions are available to companies, but what else can businesses do to become more green? BearingPoint is searching for some new thinking on the topic. We launched a contest on Facebook to gather the 'wisdom of the crowd' on how businesses can become more environmentally conscious in their operations.
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