Consolidate and Coordinate your Media
Buzz Marketing for Technology
APRIL 13, 2011
Forrester has observed that advertising/PR agencies are battling each other for dominance in the digital media space. In reality, the agencies that are actively engaged in this battle are not the ones you want to represent you. Instead, you want truly integrated agencies like the ones Kirk Cheyfitz alludes to in a recent Huffington Post article. Kirk argued that if you keep paid, owned and earned (POE) media in their current silos, you will fail.
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