Mon.Aug 29, 2016

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How to Turn Your Blog into a Lead Generating Machine

B2B Marketing Insider

These days, many tasks can be accomplished without human intervention. We rely on machines to perform mundane tasks, allowing us to focus on more mentally challenging activities. For instance, we’ve come a long way since the first Ford Model T production line was created. People no longer stand on a conveyor belt to do the […]. Content Marketing

The absolutely epic Periodic Table of Marketing Signals

chiefmartech

The following is a guest post by Steven Wastie , the CMO of Origami Logic. While it naturally aligns with his company’s solution, I think his Marketing Signals Framework — and this absolutely epic Periodic Table of Marketing Signals — transcends their own product and is a powerful concept for marketing technlogy management. Right? Marketing Signals: Bridging a Critical Gap. print, TV, radio).

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Content Marketing Lessons From BuzzFeed [Study]

B2B Marketing Insider

BuzzFeed gets a lot of hate for its clickbaity titles and silly articles. But you can’t argue with the fact that BuzzFeed is one of the most popular websites in the US and around the world. The site boasts a whopping 7 billion views every month, with over 200 million unique visitors worldwide. So what’s […]. Content Marketing

The Evolution of Virtual Reality [Infographic]

Hubspot

Imagine being able to transport yourself to a completely different place -- an idyllic beach paradise , a front row seat at a Paul McCartney concert , an unexplored planet -- with the click of a button? Thanks to technological advancements in the world of virtual reality (VR), these immersive experiences define just a small taste of what's possible. Video Pop Culture Daily IGSS

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

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The cost of losing a customer

The B2B Research Blog

What’s the cost of losing a customer?  ‘A lot’ is the simple answer, especially in B2B markets where the pool of prospective customers is limited and each sale tends to be high value. We can be a bit more specific about the cost of losing a customer though. Various numbers are bandied around in this respect – acquiring a new customer costs five, seven, ten, even thirty times more than retaining an existing one.  However, ignore any stats like these because they’re a red-herring.  Here’s how. There could be many reasons.  Cost per lost customer.

Buy 2
Buy 2

How to Tie Your Content Marketing into Your Account-Based Marketing

Act-On

Account-based marketing is having quite the run lately. It’s not hard to see why. Who doesn’t want to improve their close rates by 300%? Who doesn’t want to finally get sales and marketing and other departments to work together like a finely-tuned orchestra? So ABM is thriving, being adopted by B2B companies left and right. As it ends up, the two practices are highly complementary. It is.