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| Page 1 of 1 | Previous | Next | | | BUYEROLOGY OCTOBER 5, 2011  Understanding Buyer Priorities and Goals in an Uncertain and Chaotic World Image via Wikipedia. We are living in a world that is fraught with uncertainty. The degree of uncertainty for businesses today probably is at the highest level in decades. Resulting in a chaotic world for sellers and buyers looking to make sense of what the future may hold. So how does an organization get a hold of itself in such times? Related articles. | | | | | |
| BUYEROLOGY OCTOBER 3, 2011  Buyer Perceived Value (BPV) Scorecard: Qualifying and Quantifying Value Image by J. McPherskesen via Flickr. As a follow-up to the article Influence of Buyer Perceived Value (BPV) on Buyer Behaviors and Decisions , offered is a perspective on how to implement a scorecard approach. The Buyer Perceived Value (BPV) Scorecard combines both a qualitative as well as a quantitative approach to understanding the influence of buyer values. | | BUYEROLOGY OCTOBER 25, 2011  Buyerology: Understanding Buyer Choice Image by Will Lion via Flickr. When formulating marketing, sales, demand generation, and content strategies, an important factor is that of understanding the choices buyers make. Oftentimes, strategies are crafted with a singular focus on the purchase decision. At this moment in time, we are in an unusual paradoxical irony when it comes to choices and decisions. | BUYEROLOGY OCTOBER 13, 2011  Are You Still Selling Like It’s 1999? (Or Have You Adapted To New Buyer Behavior?) Image by Dallas1200am via Flickr. As we’ve entered into a new decade with new web and social technologies continuing to advance at warp speed, new buyer behaviors continue to emerge. Some new buyer behaviors, such as informational search, are no longer emerging but have crossed over into accepted reality. Let’s start with the money trail. Technology. Related articles. | | | | | | | |
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