| |
| Page 1 of 1 | Previous | Next | BUYEROLOGY SEPTEMBER 27, 2011  Influence of Buyer Perceived Value (BPV) on Buyer Behavior and Decisions Image by Will Lion via Flickr. In my recent article, Buyerology: The New Science of Understanding Buyer Behavior , I introduced the concept of Buyerology and the need for a renewed focus on understanding buyer behavior in the Social Age. A key component of understanding buyer behaviors and decisions is gaining a reality check on Buyer Perceived Values (BPV). | BUYEROLOGY SEPTEMBER 12, 2011  Experiential Buying Behavior Takes B2B Center Stage Image by davidking via Flickr. In my previous article, Enhance the Buyer Experience with Intelligent Engagement , I referenced a trend I called Experiential Buying. Buyer behaviors in B2B marketplaces are shifting tremendously towards more holistic experiential expectations that defy the conventional straight re-buy, modified re-buy, and new buy behaviors of the past. | | | | | |
| | | | BUYEROLOGY SEPTEMBER 1, 2011  Enhance the Buyer Experience with Intelligent Engagement Image via Wikipedia. One particular trend I have noticed this year, in participant observations with B2B buyers, is the movement towards what I would label Intelligent Engagement. I referenced this in my previous article whereby I questioned the phrase Reach and Engage in contrast to Listen and Engage. Buyer behavior and expectations are changing indeed. | BUYEROLOGY SEPTEMBER 21, 2011 You want creative website copy…really? (Part I) Since I moved into our agency’s interactive department almost a year ago, I’ve noticed something surprising. B2B companies are very unconformable with creativity…especially when it comes to their website. Ironically, creativity is the #1 quality marketers seek from an agency when they hire them, but they rarely approve the creative ideas. guess the client/agency [.]. content Creative Interactive | | | | | | | |
|
| |
