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BUYEROLOGY
FEBRUARY 16, 2012
Slow Death of the Funnel: Why Buyer Choice Matters to Revenue
IT Buying Process © All rights reserved by Kenny Madden. This is part 1 of a limited series on why buyer choice modeling is the new view B2B Business must adopt to improve revenue performance and develop long lasting relationships with buyers. . B2B marketing and sales is still predominantly tethered to traditional ideas, approaches, and systems that are being dragged into the modern era. 
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