'The hardest mistakes to avoid are the ones that don’t look like mistakes at all. Last week we shared 5 B2B marketing mistakes that are hard to avoid , and asked for your contributions to complete the list. Below are six more mistakes, including your contributions, that are deceptively easy to make in B2B marketing. Assuming Your Audience is Just Like You. Mistake contributed by Dara Schulenberg and Traci Browne. They aren’t. Study your audience, talk to them, ask them questions, strive to understand them. Then test marketing that is created for your audience, not for you. Wrong. MORE >>

'In this episode of Marketing Made Simple TV, @MargaretMolloy , Chief Marketing Officer of Velocidi  sits down with host Jeff Ogden  and shares key take-aways from The CMO Club Innovation Summit in NYC. Learn what’s on the minds of leading CMOs today in this highly engaging show. Margaret Molloy today in this very informative show. Specifically, you’ll learn: 1) Why CMOs today need to “walk in the customers shoes.” ” 2) How to differentiate your company through the brand experience. 3) Business to Business (B2B) or Business to Consumer (B2C)? Who cares anymore? MORE >>

'One of the things I took away from the recent SXSW conference is the frenzied search going on to find new ground for our marketing messages. The media landscape is a mess. TV, radio, and newspaper advertising are in a freefall. Online ad click-though rates are dropping. Nobody is quite sure how to master “native advertising” that cleverly embeds ad messages in content. All the old “pipelines” for our content are drying up. So one viable alternative is to borrow somebody else’s pipeline. No wonder this is the new media gold rush — influencer outreach. MORE >>

'by Sylvia Jensen | Tweet this In March EConsultancy held their annual Digital Cream Event in London.  It was a great pleasure for me to be a part of the marketing automation roundtable where I had the chance to hear 30 B2B marketers discuss how they are using, or thinking about using, marketing automation. was very impressed with the participants on the roundtable and the level of discussion. However, I sensed a level of doubt regarding the benefits of marketing automation and I’ve been pondering the reasons why for a couple of months now. MORE >>

'Over the past few weeks, we’ve noticed more and more articles being written about Call Tracking and Local Search. The overwhelming number of them have been negative, and would have local businesses worrying about non-existent issues with call tracking. Let’s look at a recent article by Mike Blumenthal, titled “A Guide to Call Tracking and Local Search”. It’s gotten quite a number of people sharing and has most of the usual old school rhetoric when dealing with circa-1990’s call tracking. He continues saying, “it is suggested as a tactic to unsuspecting businesses.". Or it didn’t happen!” MORE >>