Sun.Nov 25, 2012

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Are You a Marketing Cheater? The Continued Gamification of Attention

Convince & Convert

We are addicted to shortcuts. Regardless of the structure and rules of the contest at hand, some among us will stretch the boundaries seeking an edge over our opponent. Perhaps this is just human nature, or maybe it’s more prevalent in America where we cherish our opportunity to have a strong role in our personal success. This insatiable desire to do more, to do better, to just do, is the psychological scaffolding thats supports hedge fund melt-downs, cyclists’ doping, and websites t