Fri.Nov 23, 2012

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Don’t Be a Social Media Harlot!

Tomorrow People

Why one quality online relationship is worth a whole bunch of 'flings'? Tomorrow People’s Online PR Manager, Ahmed Ahmed , thinks that when it comes to social media, a proper relationship beats a fling any day. Do you get around? Be honest. Are you the sort of social media user that likes to post, tweet, reply, retweet, repin and share left, right and centre?

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Tips and Cautionary Tales for Real-time Newjacking

Convince & Convert

David Meerman Scott, WebInKnow @dmscott. David Meerman Scott , marketing strategist, keynote speaker, and bestselling author of 8 books including Newsjacking , joins the Social Pros Podcast this week to discuss the new face of the news cycle, share stories of good and bad newsjacking, and teach you how to employ his techniques to get your brand noticed.

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Don’t Be a Social Media Harlot!

Tomorrow People

'Why one quality online relationship is worth a whole bunch of ''flings''? Tomorrow People’s Online PR Manager, Ahmed Ahmed , thinks that when it comes to social media, a proper relationship beats a fling any day. Do you get around? Be honest. Are you the sort of social media user that likes to post, tweet, reply, retweet, repin and share left, right and centre?

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The three secrets of employee motivation

Savanta

People matter. A marketer’s our raison d’etre is to understand people and influence their behaviour. And for the majority of agencies supporting marketers, people are essentially what they’re selling – their time, their expertise and the experience they create for clients. . So if you’re building a marketing team or running an agency, motivating and retaining the best people is critical.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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How UK Data Collection Laws Affect Email Marketers

Hubspot

Email is a critical tool for lead generation and lead nurturing ; not only does it allow you to continue a dialogue with those who have shown an interest in your company and keep them coming back for more, it also helps marketers reach new and untapped markets. With email, there are no geographical boundaries, and growing your business to leverage new locations is increasingly viable.

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How Marketers Are Gearing Up for the 2012 Holiday Season [INFOGRAPHIC]

Hubspot

This time of year is busy for everyone -- but marketers have to be a few weeks, and sometimes a few months, ahead of the game to ensure all their campaigns are ready and raring to go for the holiday season. Whether you're B2B, B2C, ecommerce, or brick-and-mortar, you've got some serious planning to do. That's all well and good for marketers with boundless resources, but what about the rest of us?