Thu.Nov 15, 2012

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The 2013 Social Business Marketing Manifesto

Marketing Insider Group

Planning season is well underway and I think it is never to early to look at the B2B Marketing 2012 year in review and start to make some predictions for Marketing and Social Businesses in 2013. So here I will lay out my perspective – a narrative really – of what happened in 2012 in B2B Marketing. I will provide a few links to some of my top stories of the year to provide more detail on each point.

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Targeting Content and Calls To Action: Where Are Your Prospects?

Biznology

Tweet Photo credit: Frank Gruber. You probably hear a lot these days about targeting mobile consumers and how important tablets and mobile devices are becoming. The contention is that knowing where your prospect is when he or she is interacting with your content becomes more and more crucial as mobile devices – and mobile networks – grow.

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Marketing Automation’s Next Frontier: Madison Avenue

Digital B2B Marketing

Marketers have invested in marketing automation, content and, in many cases, creating complex business rules to determine what content and message to deliver when. This represents a significant investment but, for many companies, the application has been limited to emails and landing pages. The real value is in the rules and logic used to deliver the right message at the right time.

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Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Adobe Experience Cloud Blog

by Jon Miller A common question I hear from marketers is “I already have a CRM system (e.g. salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? On the face of it, this is not a surprising question. Many CRM systems have a module for marketing. Salesforce recently rebranded their social marketing application as the Marketing Cloud, and their website says you can use their solutions to “optimize campaigns from lead to close, on every channel”.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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5 Lessons to Make an Effective Animated Demo

Convince & Convert

Software from TweetReach offers a compelling value proposition: allowing users to figure out precisely how many potential impressions a tweet, brand name, or hashtag has accumulated on Twitter recently. They’ll even show you which Twitter users are spreading a particular message the most. (Note: they now have similar data for Tumblr, which is very handy).

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Photos on Facebook Generate 53% More Likes Than the Average Post [NEW DATA]

Hubspot

There's no doubt that we're moving toward a more visual marketing world. As users, we often prefer consuming visual content to reading blocks of text. In fact, Facebook users are uploading approximately 300 million photos to Facebook per day, up 20% from earlier this year. Even u sage of the photo-sharing tool Instagram, purchased by Facebook in April of 2012, has increased 1,179% in six months.

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Back to the Basics: A Well-Rounded B2B Online Marketing Strategy

EMagine B2B Blog

We are delighted to publish our first post from the newest member of our SEO Department, Alicia Carosi. Alicia is extremely well-versed in all things SEO, and brings a fresh perspective to our blog. Feel free to find out more about Alicia. In the quest for global online search domination, we can often get caught up with the hot new trends in SEO. Although QR codes and microtargeting represent interesting additions to the world of online marketing, before you consider adding innovative, experimen

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007 Reasons to Be Like Bond for Content Marketing

SnapApp

What can one of the most enduring and endearing characters in modern cinema teach us about content marketing? Is it ok to be shaken but not stirred? Always serve your audience like Queen and country? Make the most of your license to thrill? That a snappy line can be just as deadly as a Walther PPK? Perhaps, but in his most recent film, Skyfall , everyone?

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Facebook’s New Pages Feed Corrals Brands — And Gives Brand-Fatigued Users Some Space

readwrite

It might not be enough to keep Mark Cuban from jumping ship , but a new Facebook feature aims to put brands front and center — sort of. The company just rolled out a special “Pages only” feed, where brands are on full display without letting any of those pesky Facebook friends get in the way. The feature lets you access the new view on your News Feed homepage by clicking “Pages feed” on the left-hand side.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Using content marketing for community purposes

i-Scoop

'Content marketing can serve community building purposes but is rarely enough. An overview and some lessons. There is a strong connection between content marketing, social media marketing and online communities, especially the last few years. Although content marketing is connected with all forms of marketing, many tactics used in both overlap as they are umbrella […].

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A Framework for Real Time Decision Management: How SAS RTDM Fits In

Customer Experience Matrix

I’ve had a couple of consulting projects recently that involve real-time decision systems (a.k.a. real time interaction managers), which are used to select the best treatment during a Web visit, telephone call, or other interaction. This type of software has been around for two decades or more and repeatedly proven its value, but still has relatively few implementations.

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How to Add Pinterest's Buttons & Widgets to Your Website

Hubspot

Didjya hear the news? Yesterday, Pinterest launched business accounts! If you're feeling a little frazzled -- "Ahh! What do I do? How do I get one? I already have a regular profile acting as my business page! Oh, the humanity!" -- take a breather. We've pulled together a brand spankin' new ebook with step-by-step instructions about how to set up your Pinterest business account -- or convert your current profile into one.