Sun.May 06, 2012

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Communicating Value Helps Double Inbound Leads and Increase Revenue, Site Traffic and More

markempa

Tweet To successfully ride the winds of change, emphasize the positive: Look at what your customers value most about you, and make that the focus of your marketing communications. This approach enabled Celarity , a marketing and creative services staffing and recruiting firm, to double the number of candidates it places and increase revenue by more than 35% over the past two years.

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Welcome to Kate Wilsson

Tomorrow People

Guest Blogger. I'd like to welcome Kate Wilsson who will be a contributor to our blog.

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What Brain Research Teaches about Selecting Marketing Automation Software

Customer Experience Matrix

I’m spending more time on airplanes these days, which means more time browsing airport bookshops. Since spy stories and soft core porn are neither to my taste, the pickings are pretty slim. But I did recently stumble across Jonah Lehrer’s How We Decide , one of several recent books that explain the latest scientific research into human decision-making.