Taking B2B Marketing Mobile: The Pitfalls and Payback
markempa
FEBRUARY 6, 2012
Tweet Mobile marketing for B2B is in one of the newest marketing channels yet, according to the 2011 B2B Marketing Benchmark Report , it ranks second only to whitepaper downloads for growing B2B email lists – even though only 48% of the B2B companies responding have a mobile version of their website. “As more businesses target marketing to mobile, I expect even better results,” says Meghan Lockwood, MECLABS research analyst.
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