Fri.Jun 10, 2011

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Savvy Week in Review: June 10

Savvy B2B Marketing

Many parts of the US have been experiencing a heat wave.and when things get THAT hot, one's brain can slow WAY down. So if, like us, you're looking to jump-start your neurotransmitters, check out these fine gems from the around the Web. The Blueprint for the Perfect Blog Post (Infographic) by @ briansrice via @ B2Community. Need to visualize how to pull together a blog post?

Laugh and Learn featuring @fearlesscomp: Episode 12 – Simplicity

Fearless Competitor

(With our brand new laptop undergoing repairs and not returning till next week, today we bring back a “best of laugh and learn&# show. This is one of our favorites!). How can you promote the idea of simplicity? Shout it… or show it? Lots of B2B companies say their products are simple. They shout it on their website, in their marketing materials and their sales emails. Yes there is.

Digging in the Cache – A Series of Tubes

Sazbean

Digging in the Cache is a series where we go back in time to look at fun tidbits of Internet and computer history. How do you explain the Internet to someone who has never used it? What if that person was also in charge of regulating it? Well, you might think about the Internet as a series of tubes… as did Senator Ted Stevens. It’s not a big truck. It’s a series of tubes.

Sales and Marketing expert Jeff Ogden interviewed on INTREPID radio

Fearless Competitor

After appearing live on Sales Lead Management Association (SLMA) radio last evening discussing principles of B2B lead generation , (Lots of fun and it will post next week!) I wanted to share this recent interview too. B2B lead generation expert Jeff Ogden of Find New Customers interviewed on INTREPID radio. Demand Generation Fearless Competitor Find New Customers Guest appearances

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

Measuring The Success Of Your Demand Generation Efforts

Modern B2B Marketing

by Carol Fox Demand generation is a core component of an evolved lead generation program. The distinction between traditional lead generation and evolved lead generation is that with the latter, leads are qualified before they go to sales. Any leads that aren’t sales-ready are kept with marketing for lead nurturing. So the next challenge is: How do you measure success? Track trends over time.

The 4 Stand Out Aspects of Salesforce Summer 11

It's All About Revenue

by Andrew Sinclair | Tweet this Saturday morning will mark the first time Salesforce users will be logging into Salesforce Summer 11. While this release is not heavy on features by Salesforce.com standards, the company has been on an acquisition spree as of late and the Dreamforce keynote only a few months away, so I expect to see a lot more in the works. For me, four things in this release stand out: The rapid development of Chatter features. Salesforce.com’s development of numerous Force.com features and tools. The commitment to deliver features requested by Salesforce users. Chatter.

User Apathy Ensures Little Privacy Within Facebook

Biznology

Image via CrunchBase. by Frank Reed. One of the things that many incumbents in the political world depend on to stay in office is voter apathy. Once they have gotten themselves in office they are quick to realize that future voter turnout is likely to be lackluster and all they need to do is "hang in there" and not rock the boat.

E-Quip Blog: Don't Waste Your Advantage as the Incumbent

E-Quip

Don't Waste Your Advantage as the Incumbent. I've reviewed a few proposals in recent months where the incumbent firm failed to win the next phase of the project or contract. So they asked me to do a postmortem. There are

RFP 4

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Sales Prospecting Perspectives Weekly Recap - Week of June 6th

Sales Prospecting Perspectives

Happy Friday Everyone! Well it's the second week of June and I don't know about you, but the last thing I thought we'd be doing is watching the Bruins in the STANELY CUP PLAYOFFS! Growing up, part of my life in Boston and having family born and raised there, you can imagine this is a big deal to us. Which is why I couldn't pass up highlighting this blog this week. Marta Kagan put together 5 Stanley Cup-Worthy Marketing Lessons from the Boston Bruins. Here he explains what we Marketing professionals could learn from the Bruins this year. Great blog Marta!! Monday June 6th. Wednesday June 8th.

INFOGRAPHIC: Mobile E-Commerce

Client Bridge

From Microsoft Tag, here's an infographic about the growth in mobile e-commerce and how consumers are using their phones to shop. View the Mobile eCommerce Infographic post at Microsoft Tag

5 Reasons Why Deleting Your Blog Posts Is Stupid

Hubspot

Steve Rubel is a pretty well known dude. As a popular blogger and PR firm Edelman's EVP of digital strategy, if Steve does something radical on the web, people will take notice. And that's exactly what happened when he decided to trade the two blogs he'd maintained over several years for a new Tumblr blog , deleting the hundreds of his blog posts he'd created along the way. Um.what? Here's why.

A Startup's Social Media Starter List

Hubspot

We write a lot about social media best practices -- monitoring, measurement, content sharing -- but for a lot of companies just getting started with social media, this can be overwhelming. Where do you actually start ? Especially if you're a startup with very limited time and budget, what are the top four things you should do with social media in those early stages? 1. Create content.

5 Ways Inbound Marketing Drives B2B Ecommerce

Hubspot

This is a guest post by Kevin Cooper, VP of Sales and Marketing at Insite Software. To learn more about Kevin, register for his upcoming webinar with HubSpot entitled "B2B eCommerce: The Next Frontier of Inbound Marketing". When asked about finding new customers, most B2B companies will tell you that they know all the major players in their market and are already doing business with them.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

What Online Marketing Optimization Is and Isn’t

B2B Lead Blog

Tweet Last week, I attended the first-ever MarketingSherpa/MarketingExperiments Optimization Summit in Atl anta. It was an. evid ence-based marketer’s dream, three days chock full of real-world case studies and analyses that drilled down to the intricacies of what makes some online marketing campaigns convert better than others. What surprised me, however, was how little this has to do with website or landing page design and how much it has to do with a prospect’s mindset. Test with Poor Results Can Improve Marketing. Why Landing Page Optimization is So Important.

The Science Behind Website Redesign

Hubspot

2/3 of marketers were happy with their last website redesign! The problem? Roughly 1/3 of website redesigns do not go well. HubSpot CMO Mike Volpe recently delivered a content-heavy webinar, The Science of Website Redesign , based on his research. Once you learn it, you’ll very well be good to go. But not sure what website redesign consists of? WHEN to redesign. WHO does the redesign.

5 Stanley Cup-Worthy Marketing Lessons from the Boston Bruins

Hubspot

I'm a sports fan. Boston sports fan. Boston Bruins fan. And while I didn't grow up bleeding black and gold, I most certainly do now. As does everybody in my household. On game days, we are a superstitious bunch. We carefully select the exact tshirt/jersey/socks that we wore the last time the Bruins won. We refrain from eating foods that were eaten during the last loss. I'm also a crazy marketer.