Fri.Mar 18, 2011


Trending Sources

6 Characteristics of Social Media Winners


An increasing number of companies are hiring for the relatively new role of “corporate social strategist&# (Jeremiah Owyang recently published a list of more than 260 corporate social strategists on the brand/buyer side , followed up by a Twitter edition of the same list here ) and there are thousands of self-proclaimed (and a few real) social media experts on Twitter. Smart. Engaging.

Savvy Week in Review - March 18

Savvy B2B Marketing

Ah, springtime is in the air and we're feeling invigorated seeing signs of new life budding all around. Similarly, we think you'll find plenty of inspiration in this week's wrap up of our favorite posts. After you've digested these gems, be sure to get out and enjoy the fresh air! Happy spring equinox! 5 Situations That Demand You Hire a Professional Copywriter by @SoniaSimone.

3 ways to link marketing to revenue without metrics

Chris Koch

I’m looking forward to our annual ITSMA spring road trip. This time, I’ll be speaking about how to tie thought leadership to revenue, starting in Santa Clara, CA next Wednesday, and in New York and Newton, MA the following week. Hope you can join us. Now, you may think that because I’m using revenue and thought leadership together in the same sentence that I’m going to reveal some secret way to measure the link between the white paper you published last month and the complex solution sale you make six months from now. Alas, no such magic metric exists. We’re focusing on the wrong things.

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Laugh and Learn featuring @fearlesscomp – Episode 16 – Poke the Box

Fearless Competitor

We save special treats for you on Fridays – time for fun! In this edition of our weekly show, we share insights from one of our favorites, Seth Godin. Seth discusses the ideas in his new book, Poke the Box , which we love because it matches our values and passions at Find New Customers. Go start something. We started Find New Customers ! What do you think? We love comments and our fans.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

The Death of Cold Calling – Ending the Debate

Sales Intelligence View

Cold calling is the process of approaching prospective customers or clients, typically via telephone, who were not expecting such an interaction. The word “cold&# is used because the person receiving the call is not expecting a call or has not specifically asked to be contacted by a sales person - wiki. The Cold Calling Debate. Getting attention through marketing channels is harder than ever.

Dialogue Marketing: A Conversation with Maria Pergolino

The Point

Late last year at the Dreamforce conference in San Francisco I was fortunate enough to chat with Maria Pergolino , Marketing Director at Marketo (and renowned all-around Content Marketing Queen.) In an engaging 15-minute discussion, we touched upon topics including: • striking the balance between demand generation and lead nurturing. • You can view the entire interview below.

An Example of the Wrong Way to Handle Negative Reviews


You may have heard about Detroit News writer Scott Burgess’ negative review of the Chrysler 200. Apparently a local dealer complained and The News altered the online version, leading to Burgess leaving the paper. This created a huge uproar about journalistic integrity, as well as a negative reflection on Chrysler itself (even though it was a dealer and not the company that complained).

March Marketing Madness – a series of great marketing articles

Fearless Competitor

March Marketing Madness. 5 days in the books. 5 awesome posts. If you are a small business looking for great marketing tips, this is for you. Invest some Friday time in self-education. Filed under: Business relationships , Demand Generation , lead generation , Leadership , Marketing , Marketing Automation , marketing campaigns. Business relationships Demand Generation lead generation Leadership Marketing Marketing Automation marketing campaigns

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

E-Quip Blog: Proposal Planning Questions


Proposal Planning Questions. If you're poring over the Request for Proposals trying to learn what the client really wants, you're looking in the wrong place. I've yet to see an RFP that provided the most important information I

Blog Metrics to Track

Client Bridge

Blogs are still the heart of social media and content marketing. Blogs supply much of the content that drives social media conversations. Given their importance, blog metrics are needed to assess your success relative to your marketing objectives. From Content Marketing Institute, 21 blog metrics: Count visits and unique visitors Where do they come from and where do they go on your site? Goal : Attract your target audience. Pageviews Which pages attract readers? Where do they click? Where do they leave? Goal : Track areas of reader interest. How much time is spent on specific pages?


Are your customers content?

Earnest about B2B

Content Marketing for CRM: Part 1. How you market to your customer base matters more than ever. Businesses are at last waking up to the fact that the key to success now lies not only in acquiring new customers but importantly, building the loyalty and maximising the value of their existing customer base. Don’t just take our word for it, improving customer retention is viewed by 79% of senior marketing executives as the most important issue impacting their marketing strategy, according to a recent Accenture survey. To cut to the chase, a significant one. It’s all about value.

How to Drive More Revenue From Your Remote Salespeople

Modern B2B Marketing

by Bill Binch As the economy improves, more companies will start to add to their B2B sales forces. Many companies will be expanding into and testing new markets by adding remote sales people. While adding remote salespeople is a lower-cost way to enter a new market, it does come with its share of management challenges. Communication: Challenge - Remote teams can be unwieldy. A score card.


Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.

7 Awesome B2B Facebook Pages


A little while ago I wrote a post about 20 great Facebook Fan Pages. Most of the HubSpot blog readers found the examples eye-catching and inspiring, but many of the comments contained a similar yearning to see if these same concepts could be applied to B2B businesses. Engage Your Audience. Encourage Sharing with Others. Create a Conversation. SalesForce. IdeaPaint. Forrester. SteelMaster Buildings.

B2B Blog Q&A: What's Most Critical to a Great Blog Post?

B2B Ideas @ Work

Guest Post by blogger and author, Mark W. Schaefer. Our recent webinar "Elevating Your B2B Blog: Content, Conversations & Conversions" resulted in more questions than we had time to answer so we have provided a personal reply on our blog to each question. Great Title. Image. Introductory Paragraph. Content with facts, figures and links, Call to Action, RSS Feed, Social sharing options.


Google and Bing still have an SMB gap


Image by michperu via Flickr. by Frank Reed. As I follow the SMB market in the online space, I see something that I am not convinced the tech world is paying enough attention to. It's a demarcation line where millions of SMBs will line up on one side or the other. How they choose will pick a winner for the biggest of the big in the Internet world: Google and Bing.

Top 3 Topics from Topliners

It's All About Revenue

by Heather Foeh | Tweet this. It was a milestone week on the Topliners community as we gained our 1000th registered participant joining in the active discussions that are popping up each day. If you’re interested in getting ideas to increase your top-line revenue, stop by and see us. Here are a few of the great items we were discussing this week: Imagine It: When Do You Stop Nurturing? How do you know when it’s time to throw in the towel? Are there digital body language cues to look for? How do they compare to your own findings? Share email. Facebook. LinkedIn. StumbleUpon. Reddit.

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

Consultant Smuggles Marketing Weapon Into UK

Business Growth Development

Businesses Are Fighting For Survival And Only Those With The Right Tools (Weapons) And Strategy Will Make It Out Alive. Worcestershire, England) If you’re in business you’ve got to generate new customers and nurture existing ones to stay alive, and the UK needs small to medium (SME) businesses to stimulate economic growth once again. Conventional marketing gets tougher by the day and new buying trends show businesses and consumers turning to the internet and social networks for advice, referrals and suppliers. Most businesses have a website. Press Releases


Introduction to Facebook Marketing: Part 1 - Anatomy of a Facebook Page


Many new and existing companies are looking to Facebook as a way to market to customers affordably and effectively. You may be familiar with Facebook because you have a personal account, but may not know all the great ways you can market your company using Facebook. That's where the "Introduction to Facebook Marketing" series can help! How is a Fan Page different from a Personal account?

Custom Facebook Pages & Social Media Outreach


When Mango Languages , a language learning software developer, needed assistance with their social media strategy, they turned to Sazbean Consulting. While they already had a Facebook page, and were doing some outreach, they needed help implementing custom Facebook pages and stepping up their social media outreach. We’re also assisting them in their day-to-day social media outreach.

Content Pyramid

Client Bridge

From idio, a framework for blended content production: Key Elements: Some content is original. Some is curated. All is aimed to provide value to readers, and thereby build influence and authority. Higher content volume is vital for good search rankings. Curation of content allows for a consistent voice. Variety of content types and sources meets the individual needs of the audience.

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. And content fuels it all.

Sales Prospecting Perspectives Weekly Recap - Week of March 14th

Sales Prospecting Perspectives

Happy Friday Everyone! It's 65 degrees out there, the birds are singing and the snow is finally melting! If that doesn't make you feel good then maybe some very insightful and informative blogs will. In this weeks highlight Kelley Robertson asks an interesting questions. How comfortable are you with silence?" In his blog The Cone of Silence. He offers a great tip in knowing when to to stop talking, wait and listen for the prospect to finish a thought or answer your question. If you can pull it off, definitely try it. The results may just surprise you! Monday March 14th. Tuesday March 15th.

Content Marketing Failure Points

Client Bridge

Companies seeking to engage their markets need to create content to convey their key messages. In the long term, low quality content that doesn't add value is not part of a viable content marketing strategy. Too many companies fail at content marketing due to short term thinking. Here are some of the ways they fail, and how to avoid those pitfalls. Targeting From the Gut vs. to Personas As with regular marketing efforts, too much content marketing budget is allocated based on intuition, popularity or guesswork. First, identify relevant communities and platforms. View Original Article

SXSWi: And That’s A Wrap…

It's All About Revenue

by Jesse Noyes | Tweet this. Well, the Eloqua booth has been dismantled, the panels are over and that’s a wrap for this year’s South By Southwest Interactive festival. Eloqua was in full-force during our first year at the event. We learned a lot and figured we should provide a few highlights here. Click here to view the embedded video. Did you attend SXSWi this year? What were your highlights?

Business-to-Bacon: Why I should be #BaconfestATL Queen

B2B Ideas @ Work

As an account executive at the B2B marketing agency MLT Creative, I know good strategies when I see them. One in particular that currently stands out to me is the race for queen and king of Baconfest here in Atlanta. With that, I’ve been granted approval by the powers-that-be here at MLT to conduct this experiment, so here we go! My endless love for bacon goes way, way back. Sarah E.

The B2B Demand Gen Marketing Playbook

To build integrated, data-driven programs, demand gen marketers need diverse, compelling content at every stage of the buyer's journey.

3 Ways to Maximize the Value of Your Facebook Fans


Recently, a lot has been written on the value of a Facebook Fan. Some claim that they're worth as much as $136.38 , while others claim the figure is merely $1.07. So who's right? The answer is that it depends. For starters, the value varies from company to company -- and even within a company, the value of each fan can vary widely. 3 Ways to Maximize the Value of Your Facebook Fans.

Consultant Smuggles Marketing Weapon Into UK

Business Growth Development

Businesses Are Fighting For Survival And Only Those With The Right Tools (Weapons) And Strategy Will Make It Out Alive (Worcestershire, England) If you’re in business you’ve got to generate new customers and nurture existing ones to stay alive, and the UK needs small to medium (SME) businesses to stimulate economic growth once again. Conventional marketing gets tougher by the day and new buying trends show businesses and consumers turning to the internet and social networks for advice, referrals and suppliers. Most businesses have a website. Well as part of. Press Releases