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| Page 1 of 1 | Previous | Next | BUNGALO FEBRUARY 15, 2012 5 Worst Trade Show Blunders Last week, I spent two full days walking the floor in Orlando at the International Builder Show (NAHB). The investment that firms make in booth space, set up, and staffing, make these shows extremely expensive to participate in. Once those dollars are spent though, the incremental effort of the people on the floor make or break the true effectiveness of this marketing tactic. ran into 5 firms that flushed 100% of their investment down the tubes through the following actions by their sales reps: 1. Sales rep openly mentions, “I would quit my job and work somewhere else if I could.” | BUNGALO MAY 28, 2012 Your Piece of the Pie For anyone who reads Inc. Magazine, you were probably quite happy to see the “residential construction” market as one of the four “Fast Growth, Big Profits” categories. Simply the article states, “that by 2017 industry-wide revenue is expected to top $303 billion, a 63% increase.” ” What will this mean for your business? Filed under: strategy. strategy | | | | | | | BUNGALO JULY 28, 2010 Do homeowners tweet about contractors? Yes — not all but some — Like Katie Wolfe of St. Paul Minnesota. Katie is a marketer for a B2B technology company. Like lots of young women she’s savvy about social media. Guess how many twitter followers she has? And she’s following 538. That’s a pretty decent social network! She tweets about stuff she likes, including High Road Heating and Cooling. | BUNGALO JULY 6, 2010 Kathleen loves her window guy This morning guess what popped up in my email? note from my across-the-street neighbor Kathleen. Our block is very connected and we often email one another bits of helpful information. Often about homes and gardens. Great babysitters. Party invitations. Reminders to keep your garages and doors locked. This company is approved by MAC and can be hired to do the insulating windows by request. | BUNGALO SEPTEMBER 4, 2010 Net Worth In small business, many owners are not only trying to build income, but they are also trying to build their “net worth.. recently heard a new perspective (from Tim Ferris’s blog) on “net worth that relates to many firms in the building industry. Most people derive “net worth by taking your assets and subtracting your liabilities. absolutely confident 2. | BUNGALO OCTOBER 8, 2010 Last time sewer line cleaned: 1997 About a week ago Acme Drain Cleaning Service left a flyer on my front doorstep. The flyer got my attention, and made me think about getting the sewer line between the house and the street cleaned out. It’s bright yellow and I left it on my desk as a reminder of the possible disaster awaiting me and my checkbook if I ignored this important issue too long. Should I call these guys? | | | | | | | | | -
BUNGALO | MONDAY, SEPTEMBER 13, 2010 NARI Minnesota CoTY awards I heard through the grapevine that CoTY entries are down this year. If you can complete a binder or two, the chances of winning are really, really good. Can’t find the time? Suppose it takes 6 hours to complete an entry – that’s about 1/2 hour per day, between now and the end of the month – very doable. If you divide the work between two people… more doable. The benefits of being an award-winning company are obvious: 1) Feels good — provides a much-needed morale boost for staff and owners. His response began, “Well, I noticed they won an award…. Procrastinating? MORE >> -
BUNGALO | MONDAY, AUGUST 16, 2010 Get a jump on link-building It seems everyone in the building industry is buzzing about search engine optimization or SEO — the practice of optimizing your website so that you will “be found by the search engines. Competition to top search engine results for long-tail search terms like “St Paul Remodeling and “minneapolis custom cabinets is intensifying. Before long, it will be impossible to achieve top rankings without a good link-building strategy. Avoid mass-submission/ SEO-play article sites. It’s ok to submit a press release to the online services. But be careful! MORE >> -
BUNGALO | THURSDAY, JULY 22, 2010 How to Optimize Your Site for Search There’s so much to know about websites and online marketing, it’s easy to get overwhelmed. This is especially true in the building and remodeling world. Where a lot of people are way behind the curve. So — in the spirit of helping you learn what every small business owner should know about online marketing — I’m going to point you to a really helpful article on the subject. Here it is: How to Optimize Your Site for Search. This is a really good newsletter. also recommend subscribing to Today’s Small Business News. It’s where I found the article. MORE >> -
BUNGALO | THURSDAY, JULY 1, 2010 Portfolio: Before and After I’m a fan of WIRED. It’s about technology, mostly, but they often include features about the intersection of technology, design, entertainment, economics, business, etc. So technology is their “lens for looking at the world. While finishing my lunch today, this makeover caught my eye. Click on the picture to make it bigger. Now ask yourself: how interesting would this story be without the text? Not very. And yet, this is exactly how many businesses in the industry present their work — online and in printed sales tools. Pictures. No text. No captions. No context. MORE >> -
BUNGALO | MONDAY, MARCH 12, 2012 Free Income data by Zip Code The IRS provides income data by Zip Code for every state in the U.S. The most recent data set from 2008 includes the number of returns filed, Adjusted Gross Income (AGI), and 29 other financial fields. Bungalo recently used this data to look up income data for households in a St. Paul Minnesota zip code. There were 1107 total returns with AGI of $100,000 or more, and 251 returns with AGI over $200,000. The average income of the group with incomes greater than $200K was $293,000. The data is useful in answering two important questions: 1. Filed under: tips and ideas. tips and ideas MORE >>
- How to add the neighbors to your database BUNGALO | SUNDAY, JANUARY 29, 2012
- Spaces Portfolio Review September 28 BUNGALO | WEDNESDAY, SEPTEMBER 14, 2011
- 5 Secrets to a Successful CoTY Award Binder BUNGALO | FRIDAY, SEPTEMBER 16, 2011
- Taking the Leap to Geographically Expand. BUNGALO | FRIDAY, OCTOBER 22, 2010
- Googled: referrals weak connections BUNGALO | TUESDAY, SEPTEMBER 14, 2010
- “Wing Man” BUNGALO | WEDNESDAY, JUNE 23, 2010
- Ten Ways to Beef Up Your Marketing (without spending more money) BUNGALO | MONDAY, JUNE 14, 2010
- What Style Is That House? BUNGALO | THURSDAY, JUNE 10, 2010
- Keyword Basics BUNGALO | MONDAY, JUNE 7, 2010
- Grow your list by text BUNGALO | SUNDAY, AUGUST 14, 2011
- What is a marketing strategy, anyway? BUNGALO | WEDNESDAY, SEPTEMBER 7, 2011
- Fool me once, shame on you; fool me twice, shame on me BUNGALO | SATURDAY, SEPTEMBER 24, 2011
- Net Worth BUNGALO | SATURDAY, SEPTEMBER 4, 2010
- NARI Minnesota CoTY awards BUNGALO | MONDAY, SEPTEMBER 13, 2010
- Googled: referrals weak connections BUNGALO | TUESDAY, SEPTEMBER 14, 2010
- Last time sewer line cleaned: 1997 BUNGALO | FRIDAY, OCTOBER 8, 2010
- Taking the Leap to Geographically Expand. BUNGALO | FRIDAY, OCTOBER 22, 2010
- When you wave your magic wand, make sure they notice. BUNGALO | TUESDAY, JUNE 15, 2010
- evite invitations BUNGALO | TUESDAY, JUNE 1, 2010
- Tripped over Tumblr BUNGALO | WEDNESDAY, MAY 26, 2010
- What’s wrong with neighborhood mailings? BUNGALO | MONDAY, MAY 24, 2010
- Free Stock Images BUNGALO | MONDAY, MAY 17, 2010
- Word of Mouth Marketing BUNGALO | SATURDAY, MAY 15, 2010
- Track this marketing metric BUNGALO | WEDNESDAY, MAY 12, 2010
- The Advertising “Toll” BUNGALO | SUNDAY, MAY 9, 2010
- How are you showing up? BUNGALO | THURSDAY, APRIL 8, 2010
- I want to grow revenue in 2010. Should I hire a sales rep? BUNGALO | WEDNESDAY, MARCH 3, 2010
- Referral Tips for Home Improvement Pros BUNGALO | MONDAY, JANUARY 18, 2010
- Your Pencil Can’t Get Any Sharper BUNGALO | THURSDAY, JANUARY 14, 2010
- Nothing Left to Cut – Now what? BUNGALO | TUESDAY, DECEMBER 29, 2009
- Keeping customers engaged takes communication BUNGALO | WEDNESDAY, NOVEMBER 11, 2009
- If you are better, you should look better. BUNGALO | WEDNESDAY, NOVEMBER 4, 2009
- The Doing-Not-Doing Matrix BUNGALO | TUESDAY, OCTOBER 27, 2009
- Postcard Marketing: budget benchmark BUNGALO | WEDNESDAY, OCTOBER 21, 2009
- May there be peace within BUNGALO | THURSDAY, OCTOBER 15, 2009
- How to write a press release BUNGALO | MONDAY, OCTOBER 5, 2009
- Website grader – what’s your score BUNGALO | FRIDAY, SEPTEMBER 18, 2009
- Dryers use 10 to 15% of domestic energy in the United States! BUNGALO | THURSDAY, SEPTEMBER 10, 2009
- Bungalo Group blog added B2B Marketing Zone BUNGALO | THURSDAY, SEPTEMBER 10, 2009
- Webinar for job seekers BUNGALO | THURSDAY, JULY 16, 2009
- Projects defy “iffy” economy BUNGALO | SATURDAY, JULY 25, 2009
- Would you like door number one? Or door number two. BUNGALO | TUESDAY, JULY 28, 2009
- Is there a downside to Facebook? BUNGALO | MONDAY, AUGUST 17, 2009
- Fertile vs. sterile customers BUNGALO | TUESDAY, AUGUST 25, 2009
- Toot your own horn BUNGALO | WEDNESDAY, AUGUST 26, 2009
- You too could be a winner! BUNGALO | WEDNESDAY, AUGUST 26, 2009
- Help Customers find you on Google — it’s free. BUNGALO | WEDNESDAY, SEPTEMBER 2, 2009
- Send Out Cards BUNGALO | WEDNESDAY, SEPTEMBER 9, 2009
- $4000 is a pretty sweet deal BUNGALO | WEDNESDAY, SEPTEMBER 9, 2009
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