Sun.May 22, 2011

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Market Research: The First Step to a Lead Generation Strategy; Interview with Carolyn Frith

NuSpark Consulting

Lost in all the buzz on social media and lead generation is the importance of market research as the seeds to a content marketing strategy. Too often, this key approach is not thought of when developing a lead generation or a social media strategy. Below is an interview I recently conducted with our Research Strategist, Carolyn Frith. Paul: Why is it important to conduct market research before developing a content marketing strategy?

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The Research Methods of Social Buyerology

Tony Zambito

Image by smemon87 via Flickr. In my article, Social Buyerology: Understanding Buyers in the Social Age , I offered perspectives on the need for a new discipline in B2B Sales and Marketing related to understanding new buyer behaviors and interactions in the social age.  This is a follow up article that looks at the methods for helping B2B to research and gain valuable insights about the social buyer.  Coincidently, my thoughts come at a time when the LinkedIn IPO and valuation has sen

Research 151
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Is Mobile Marketing Right for Industrial Companies?

Industrial Marketing Today

The current buzz about mobile marketing is probably second only to the hype surrounding social media. There is a good reason for industrial marketers to seriously consider and/or revisit their mobile marketing strategies. Consider these research findings: International Data Corp (IDC) predicts that the global mobile workforce will increase to over 1 billion workers in 2011, totaling 30% of the workforce worldwide.