'LogMyCalls is an advanced call tracking platform. That’s the surface. Underneath, we are an analytics company. Customer intelligence. Conversation Analytics. Marketing Analytics. Big data. We track calls so that agencies and advertisers can prove marketing ROI, know which campaigns work best, adjust and improve their advertising, generate more calls, and make more money. The tracked calls provide analytics. As the marketing team for a marketing analytics company, we practice what we preach. Marketing analytics is part of our DNA. We test, adjust, optimize, repeat. Email Marketing. with name. MORE >>

'Sales trainers often ask the question: what actually matters on a sales call? Now we have the answer. What things can an employee say that make a difference? And for sales trainers, which elements of your training are most important? LogMyCalls discovered the answers to these questions. The Methods of the Study. year ago we partnered with some statisticians at a local university to analyze over 4400 recorded and scored phone calls. We wanted to, once and for all, answer the question: what matters on the phone? Are there certain things that, if said on the call, can make a sale more likely. MORE >>

I was talking to a client the other day and he said something that startled me. He said that only about 15% of SMBs are actively marketing their website. In some sectors might even be worse. Estimates by the Automotive Services Association—the official association of auto repair shops and collision shops—show that less than 50% of companies in the automotive sector even have websites. If that’s true it is very startling. It shows the industry has a lot of room for improvement. Case Study in Success. Before I get into the ways your website might be failing, let’s talk about success. Believe me). MORE >>

Last week we had a great webinar with Thomas Varghese, CEO of eBizUniverse. He's helped thousands of companies generate revenue through social media marketing. He said perhaps the biggest problem he sees with business social media is this: failure to plan. Businesses fail to strategically set goals about their social media marketing. They simply don't know what they're trying to accomplish. Businesses just simply start doing social media. Businesses know they should do social media marketing. They know they need to post to Facebook and Twitter and Google+. That is bad. They just sort of do it. MORE >>

Several factors will converge in the next few months that will produce a massive mobile marketing explosion. 1) Research from sources as disparate as Morgan Stanley and eMarketer project that mobile marketing spend will multiply 5x to 10x in the next 4 years. Other growth models projecting into 2020 and beyond are even more staggering. 2) Smartphone penetration surpassed 50% in Q2 of 2012 and will continue to grow. It is increasingly likely that by 2014 nearly 80% to 90% of 18-55 year olds in the U.S. will have a smartphone. 3) Mobile search is rapidly gaining preeminence. Mobile Works. MORE >>