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Chris Abraham joins Cindy Crescenzo and Steve Farnsworth on FIR with Shel Holtz

15400513_10157775479740368_7366584303751702047_nEpisode 64 of the #FIR podcast is up. Chris Abraham, Cindy Crescenzo, and Steve Farnsworth join host Shel Holtz to talk about Breitbart News’ call for a boycott of Kellogg’s after the cereal company pulled its ads, the suggestion that we should stop measuring employee engagement, PR’s ability to propel Virtual Reality into the mainstream, the need for brands and agencies to adapt to a voice-driven world (with Amazon Echo and Google Home becoming new means of searching and engaging), the latest from the fake news front, and much more.

Podcast: Play in new window, Download (Duration: 1:31:44 — 37.6MB), Embed

Chris Abraham, Cindy Crescenzo, and Steve Farnsworth join host Shel Holtz to talk about these topics:

Connect with our panelists on Twitter at @ChrisAbraham, @CreativeComms, and @Stevology.

Links to the source material for this episode are on Contentle.

Special thanks to Jay Moonah for the opening and closing music.

About today’s panel:

abrahamChris Abraham, digital strategist and technologist, is a leading expert in digital: search engine optimization (SEO), online relationship management (ORM), Internet privacy, and online public relations with a focus on blogger outreach, blogger engagement, and Internet crisis response. He operates his consultancy at Gerris Corp. A pioneer in online social networks and publishing, with a natural facility for anticipating the next big thing, Chris is an Internet analyst, web strategy consultant and adviser to the industries’ leading firms. He specializes in Web 2.0 technologies, including content syndication, online collaboration, blogging, and consumer generated media.

cindycCindy Crescenzo brings more than 15 years of research, measurement and planning expertise to the corporate communications world. Her passion for numbers and audience research have helped thousands of communicators all over the world transform the way they communicate, by teaching them the power of surveys, metrics, focus groups and executive interviews.  She and her husband and business partner, Steve Crescenzo, founded Crescenzo Communications more than 20 years ago and together they have energized the communication industry with their proven tactics and strategies to combine research and strategy with creativity and best-practice communications.

farnsworthSteve Farnsworth has over 15 years as a senior digital marketing executive, and is currently the Chief Marketing Officer for the @Steveology Group, a content marketing for demand generation agency serving high tech B2B organizations. He works with mid-sized and large companies, and funded start-ups to develop and implement multimedia content marketing programs that increase inbound leads and grows brand reputation. Steve is a Forbes top 50 social media influencer. He is a digital marketing educator and has moderated panels, spoken at, or managed industry events at Google, Intel, PayPal, Yahoo!, Cisco, Adobe, Electronic Arts, HP, SAP, Wells Fargo, TEDx, Applied Materials, Symantec, NetApp, and Stanford on brand, social, digital, and content marketing.

On #FIR Podcast 64, @chrisabraham, @creativecomms & @Steveology talk boycotts, fake news, VR, and voice tech: http://ow.ly/eBkw306Qq2W

Chris Abraham

Chris Abraham, digital strategist and technologist, is a leading expert in digital: search engine optimization (SEO), online relationship management (ORM), Internet privacy, Wikipedia curationsocial media strategy, and online public relations with a focus on blogger outreachinfluencer engagement, and Internet crisis response, with the digital PR and social media marketing agency Gerris digital. [Feel free to self-schedule a 15-minute call, a 30-minute call, or a 60-minute call with me] A pioneer in online social networks and publishing, with a natural facility for anticipating the next big thing, Chris is an Internet analyst, web strategy consultant and adviser to the industries' leading firms. Chris Abraham specializes in web technologies, including content marketing, online collaboration, blogging, and consumer generated media.  Chris Abraham was named a Top 50 Social Media Power Influencer by Forbes, #1 PR2.0 Influencer by Traackr, and top-10 social media influencers by Marketwire; and, for what it’s worth, Chris has a Klout of 79 the last time he looked. Chris Abraham started doing web development back in 1994, SEO in 1998, blogging in 1999, influencer engagement in 2003, social media strategy in 2005, blogger outreach in 2006, and Wikipedia curation in 2007. Feel free to self-schedule a 15-minute call, a 30-minute call, or a 60-minute call. If you want to know the services that Chris offers check out Services If you want to work with Chris use the Contact Form You're welcome to follow me via Social Media You can learn more about Chris over in About Chris writes a lot so check out the Blog Chris offers webinars so check Events

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