2010

Biznology

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2011: The Year of the Online SMB

Biznology

Image by Getty Images via @daylife. by Frank Reed. Because this is my last post here at Mike's Biznology blog for 2010, I am going to do something that I never ever do—make some predictions for upcoming year. don't usually do this because I am not a fortune teller and I haven't stayed in a Holiday Inn Express in at least the past five years. This year, though, I think it is pretty safe to declare something that is both exciting and hits close to where I like to play in the Internet space. Here goes. Are you ready? For the uninitiated, SMBs are small and medium businesses. Get the hint?

Terms of Engagement for Social Media Marketing

Biznology

Cover via Amazon. Some books deserve to be read and re-read. Every few years, I crack open Terms of Engagement by Dick Axelrod, to remind me of how to really bring about organizational change. So, I was heartened when I was contacted to receive a copy of the new improved Second Edition published earlier this year. Unsurprisingly, this doesn't work very often. This book explains why.

My CMO doesn't think search marketing is "sexy"

Biznology

Image by Julia Roy via Flickr. Marketing has a (dated) reputation for being all about flash without any substance. Internet marketing, as a descendant of direct marketing, has let some of the air out of that bloated balloon, but I still occasionally run into pockets of old-speak, where marketing is magical, but actual sales are some kind of dirty business left to others.

Growing your business in a world without Google

Biznology

Image by PhotoJonny via Flickr. by Tim Peter. How much of your traffic comes from search engines? How much from Google? If you're like most businesses, you probably get a fair bit of your traffic from the Big G. But, what if it all went away? What if you walked in tomorrow and all your search traffic dried up? Can't imagine it? Go where the customers are. Selling business-to-business?

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

Marketers must be professional speakers

Biznology

Image via Wikipedia. These days, marketers must do whatever they can to distinguish themselves and their companies. We talk a lot on this blog about how to do that in social media, in search, and in other digital ways, but I find that public speaking appearances are an overlooked way of getting your name in the spotlight. Now I know that public speaking isn't for everyone, but it might be for you.

Does Your Marketing Solve Your Customers' Problems?

Biznology

Image via Wikipedia. I've often counseled that you need to solve your customers' problems to be a successful Internet marketer. For B2B businesses, you might be able to figure out how to do that. But some businesses seem to have a much bigger challenge. mean, what problem can K-mart solve? It would have been easy for them to give up and just push merchandise, but they didn't.

When is social search coming? What? It's here?

Biznology

Image by bmevans80 via Flickr. Social search" has been discussed for a long time, but in the last couple of months it has sneaked up on some of us. Like Web 2.0, people talked about it a lot for a while, but then they stopped, because Web 2.0 just became what we all know as the Web. Similarly, what we used to talk about as social search has now become just search, because it's here. It's here? ".

On Leaks and Privacy and Social Media

Biznology

Image via Wikipedia. by Aaron Kim. Last week, we learned more about world leaders and diplomacy than some of us would care to know - with revelations about Gaddafi and his nurse being the front-runner candidate for the most TMZ-like material made available, courtesy of Wikileaks. The picture below was based on that diagram: "A helpful Venn diagram" - derivation work. Paranoia is on the rise.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Location Marketing for the SMB

Biznology

Image by The Library of Congress via Flickr. Local Internet marketing is getting a fair amount of attention these days, and for good reason. People search for stuff to do, places to go, and things to buy on a local level, and they are increasingly turning to the Internet for the information they need. It can certainly be confusing and daunting even to the most savvy SMB marketer. Confused?

What if my competitor is fabricating bad reviews?

Biznology

Image via CrunchBase. made my annual visit to the University of Virginia's Darden School of Business yesterday and presented my talk, " Web Marketing is Marketing " (if you are interested in the slides). What, indeed? It seems like a difficult question. mean, sure we understand that we want to listen to social media and help customers who have had a problem. Most are, but what if some are faked?

Are you making irrational marketing decisions?

Biznology

Image via Wikipedia. Yesterday, I spent two and a half hours on the train from Washington to Charlottesville, Virginia so I can speak to a class at the Darden School of Business this morning. Normally, I find train rides quite restful--I prefer the "quiet car," but there was none on this trip. How often have you heard that the CMO and the CIO fight like cats and dogs?

Are you counting on magical marketing?

Biznology

Image via Wikipedia. I'm old enough to remember when all you needed to do to persuade an executive about an issue was to show him some data in a spreadsheet. The computer is always right," they thought, so they went along with whatever you presented. (OK, I am older than dirt.) So, they pick the optimal answer among a number of poor choices. Your m marketing results are at stake.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

Are You Ready for Auto SEO?

Biznology

Image by K. Todd Storch via Flickr. There's lots of talk about mobile marketing, and rightly so. Although we see some use of the term mobile marketing for things that aren't mobile , we are still seeing tremendous increases in usage. And some businesses benefit from that mobile usage more than others.

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Get your CEO to say Y-E-S to SEO

Biznology

Image by oooh.oooh via Flickr. by Tim Peter. So, you're trying to finish up your budget for next year and, just like last year, you're trying to get funding for much-needed SEO work on your site. For whatever reason, you've never been able to persuade your CEO of the importance of organic search. Oh, he says that he gets it, but it never seems to make the cut when the final budgets are approved.

Search Goes Social--Where Should You Go?

Biznology

Image via Wikipedia. It's been about a month since Facebook and Microsoft hooked up to talk about how Bing will be using Facebook data in its search rankings. It caused quite a stir, for about ten minutes, and then everyone moved on. We went back to asking what Google will do next and we are missing the big picture. It's not about what the search engines announce they are doing. Or Google Toolbar.

Singular and Plural Keywords Are Not Always the Same for SEO

Biznology

Image by Tamar Weinberg via Flickr. You probably don't think much about whether you enter singular or plural versions of your keywords into the search box, but we're starting to see reasons why search marketers should care what searchers do. In the old days, both forms of keywords usually yielded the same search results, but not any more.

Definitive Guide to Planning a New Content Initiative

Are you kicking off new content initiatives this year? This comprehensive ebook from DivvyHQ asks the 10 most vital questions that should be answered (before you start executing anything) to ensure the success of each new content initiative.

Should SMBs care about Yahoo Local and Bing Local?

Biznology

Image by renaissancechambara via Flickr. by Frank Reed. As the local component of the online space continues to heat up, it is starting to get very crowded. There is Google, Facebook, Groupon, foursquare, Gowalla, Yahoo, Bing, Yelp, IYP, YellowBook, Merchant Circle, InsiderPages etc, etc., —the list goes on and on. On one side you have local services. They are not and they never will be.

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What's the next shoe to drop from Google?

Biznology

Image by circulating via Flickr. An entire cottage industry has arisen that does nothing but track Google's movements, and I am as guilty of this obsessive Google watching as everyone else. But is reacting to Google's every move the path to success? I am reminded of hockey great Wayne Gretsky, who always explained his uncanny ability as "skating to where the puck is going to be."

Conquer CyberOverload

Biznology

Image by cackhanded via Flickr. Because I am a household name (at least in my own household), sometimes I am sent books to review for this blog. Once in a while, I actually read them and review them, such as today, for the Joanne Cantor book Conquer CyberOverload. So, every few minutes, I put down the book and drove to the next neighborhood, then picked up where I left off.

SEO Grows Up

Biznology

Image by IvanClow via Flickr. If you've worked in Search Engine Optimization for a long time, as I have, you've watched it grow from a baby into its awkward teenage years, but you know that there is still a lot of growth to go. Recently, I was interviewed along with a few other folks for an article for 1to1 Marketing that looks at what's happening now in search, as well as where things are going.

5 New B2B Sales and Marketing Strategies

The traditional B2B sales and marketing model is typically depicted in the shape of a funnel; flow starts with marketing and then transitions to sales. Pretty standard, right? The model has now shifted to focus on the customer and their buyer journey.

Is digital marketing becoming location, location, location?

Biznology

Image by Joshua Kaufman via Flickr. by Frank Reed. Everywhere you turn these days, the news is about location-based services in the online space—and how to get deals as a result of this location craze. Now, however, location is a very different game and it's much more dense. Notice I didn't say complicated. It really isn't. Or, gee whiz, do I do all of the above just to cover all of my bases?

Are you keeping up with Google?

Biznology

Image by stevegarfield via Flickr. Is your head spinning? Between Google Instant, Google Preview, and other changes, Google seems to change the organic marketing game on poor SEOs every month.

Who's Boss Tweet? Twitter dominates election politics

Biznology

Image by National Library NZ on The Commons via Flickr. by Aaron Kim. Back in the summer, I wrote a pair of posts about Social Media and the FIFA World Cup in South Africa, and Mike Moran talked about reaching your audience during that big event. If you want to know which heads of state are using Twitter, how active they are and their following/follower patterns, you came to the right place.

Do you know how to listen in social media?

Biznology

Image via Wikipedia. I am a member of the Marketing Executives Networking Group (MENG) and I usually do a free speech there once a year--my way of giving back some of the value that organization has to me. spoke to the New Jersey chapter on Friday and thought it would be good to share my slides with you, too.

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Google Place Pages: Beyond the Ranking

Biznology

Image via Wikipedia by Frank Reed. In the Internet marketing world, we tend to get hung up on rankings and pure numbers. Of course, that is one of the beauties of the Internet in that it can all be measured. Oftentimes though, we get hung up in the numbers and forget the business application of certain aspects of the Internet marketing fabric. I am seeing this with Google's Place Pages. See below.

Can search marketing lower my conversion rate?

Biznology

Image via Wikipedia. I got just that question from someone the other day, and it made me realize what a lousy job we marketing "gurus" are doing in explaining what is important to people. wonder if we have so emphasized the tools of the trade that we have forgotten what we are actually making with those tools. So, if you already know the answer to this question, then you can skip today's post.

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How do you give Google what it wants?

Biznology

Image by kirainet via Flickr. If you've been doing search marketing for a long enough time, eventually the day arrives where it doesn't seem fun anymore. In fact, it seems downright frustrating. Despite your trying to have the best attitude and knowing that SEO is hard, at a certain point we all run into a wall where it just seems like nothing improves no matter what we do.

Ours Go to Eleven! Truth in Social Media Monitoring

Biznology

Image by Fräulein Schiller via Flickr. I'm not sure how many of you have been looking at social media monitoring, but the list of you is growing rapidly. What's growing even faster is the list of vendors entering this space and the claims they make as to how well their monitoring tools work. Truth in Social Media Monitoring."

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

Is the mobile activity you are counting really mobile?

Biznology

Image via Wikipedia. We're all spending a lot more time thinking about mobile marketing these days, but the statistics that we use to track it aren't keeping up. It was so easy not so long ago, when mobile phones were the only way to be online while on the go. Confused? I'll be happy to explain. So, if someone hits a Web site using an iPhone, that is counted as a mobile use of the site.