Biznology

FEBRUARY 18, 2013

Photo credit: Wikipedia. Are you paying attention to your mobile marketing yet? After years of being the next big thing, mobile might finally be the current big thing. But there is a big problem–most people don’t know how to prove it. A joint study by the ANA (Association of National Advertisers) and MediaVest shows marketers are excited about opportunities for mobile marketing but frustrated about the ability to prove return on investment (ROI).

Case Studies 173

Case Studies Case Study Mobile Marketing ROI 173

Biznology

FEBRUARY 20, 2013

Photo credit: Wikipedia. When I started working at Page One Power as a fresh faced link builder, one of the first terms that caught my ear like a poor cast was the term “above the fold.” I was familiar with the term from my journalism courses in which above the fold was a literal term for what appeared on the top of the front page of a newspaper. This would be the biggest story of the day that would be eye grabbing in hopes of selling more papers.

Wikipedia 170

Wikipedia Content Eye-Tracking CAN-SPAM 170

Biznology

FEBRUARY 22, 2013

Photo credit: Search Influence. Not long after I talked about building search campaigns that convert , Google rolled out its “Enhanced Campaigns” feature. Designed to integrate mobile campaigns into AdWords more completely, the change has been met with a number of questions and concerns. The biggest question, by far: “Enhanced”" for whom, exactly?

Campaigns 155

Campaigns Adwords Mobile Advertising Cost Per Click 155

Biznology

FEBRUARY 19, 2013

Something’s always going to go wrong. Murphy’s law demands it. It is your mandatory tithe into the Universe. This is true about everything. I guess character is what shows when things go wrong. And it’s what you do when things don’t go right that defines you. And it’s never the end of the world. In fact, sometimes really messing up can initiate a valuable interaction that wouldn’t have ever happened were the mistake avoided.

Planning 173

Planning Work Management Advertising Agencies Marketing Management 173

Biznology

FEBRUARY 21, 2013

Image via CrunchBase. Twitter’s new Vine has some social media and marketing experts tumbling with excitement. Within a month of its launch, it’s already being declared the next big thing in digital media marketing. But is it, really? How long does it take you to tell your brand’s story? Can you do it in just six-seconds? In video? With sound? Does 140 characters suddenly seem excessive?

Video Marketing 157

Video Marketing Emarketing Social Networks Network Marketing 157