Biznology

JANUARY 31, 2013

Diversification (marketing strategy) (Photo credit: Wikipedia). One of the fun parts of my job is that I work with very smart people–my clients. One of them told me that they have no interest in figuring out their LinkedIn strategy. It’s not that he doesn’t care about LinkedIn–far from it–but he is voicing something that is critically important in marketing: understanding the difference between tactics and strategy.

Tactics 170

Tactics Marketing & Strategy Marketing Strategy Wikipedia 170

Biznology

FEBRUARY 1, 2013

Photo credit: Wikipedia. I am old enough to remember the Spanish dictator Francisco Franco. At the end of his life, there were endless reports of his courageous fight to remain alive. When, inevitably he did pass away, Saturday Night Live aired a news story about Francisco Franco’s'”valiant fight to remain dead.” I am getting to the point where I think we need to do the story on SEO’s valiant fight to remain dead.

SEO 165

SEO Wikipedia Social Media Google 165

Biznology

JANUARY 29, 2013

I am so impressed by how well brands are messaging these days. People are spending the money and devoting the resources required to create compelling and engaging social media posts, not only just on Facebook but also on LinkedIn , Twitter , Pinterest , and even Google+. There’s a problem, however: while I am impressed with the quality, generosity, and creativity of the posts as well as the kindness and responsiveness of the replies to queries via social media, is it money well-spent if th

Allocation 163

Allocation Social Media Outreach Long Tail Marketing 163

Biznology

JANUARY 28, 2013

Photo credit: Wikipedia. Content marketing is a valuable part of any business strategy and it comes in many forms. Though the term is overused, its implementation is underutilized. A study by digital marketing company IMN found that 78 percent of companies surveyed placed content marketing as a high or medium-to-high priority but only 52 percent reported a formal content marketing strategy in place for every channel of distribution.

Campaigns 159

Campaigns Planning Content Marketing Wikipedia 159

Biznology

JANUARY 30, 2013

Photo credit: Search Influence. Paid search can seem almost magical at times. You plunk down your credit card, craft some ads, and watch the traffic come rolling in. But getting the most out of your search marketing efforts requires connecting those ads to business results. And the best way to do that is to drive your search traffic through to conversion (If you need more background on what conversions and conversion rate are, check out our past coverage of conversion tracking fundamentals ).

Paid Search Agency 155

Paid Search Agency Campaigns Tips Privacy Policies 155